Ask a marketing expert or business owner what they want most, and they’ll likely tell you “more customers.” What typically comes after customers on a business’s wish list? More visitors to their website.
There are many ways to increase traffic to your website. In today’s article, we’ll introduce you to 25 of them, including some ways to increase traffic to your website for free.
This option is so apparent that we will look at it first. Paid search, social media advertising, and present advertising (try our Smart Ads Creator!) are great ways to attract visitors, develop your brand, and get your website noticed.
Tailor your paid strategies to your goals – do you want more visitors, or do you also want to increase conversions? Each paid network has its pros and cons. Think carefully about your goals before you whip out your credit card.
If you’re hoping that more visitors to your site will also lead to more sales, you must target keywords with high commercial intent as part of your paid search strategies. Yes, competition for these keywords can be fierce (and expensive), but it can be worth it.
2. Get Social
It’s insufficient to produce great content and hope people find it – you need to be proactive. Among the best ways to drive traffic to your website is to use social media channels to promote your content.
Twitter is ideal for short, concise (and enticing) links, while Google++++ can help your site show up in personalized search results, which seems to be especially effective in B2B niches.
If you’re a B2C product company, image-heavy social sites like Pinterest and Instagram can help you attract a lot of attention. Here’s more advice on how to make the most of social media marketing.
3. Mix It Up
There’s no one-size-fits-all recipe for content marketing success, despite what some would have you believe. To vary the length and format of your content to make it as appealing as possible to different readers.
Mix shorter, news-based blog posts with longer content and videos, infographics, and data-driven posts for maximum impact.
4. Write Irresistible Headlines
Headlines are one of the essential parts of your content. Without a compelling headline, even the most extensive blog post won’t get read. Master the art of headline writing.
Think carefully about your headline before you hit “publish.”
5. Pay Attention to On-Page SEO
Think SEO is dead? Wrong thinking. Optimizing your web content for search engines is still a valuable and beneficial technique. Are you making the best use of alt text from images? Are you creating internal web links to new content? What about meta descriptions? On-page SEO optimization doesn’t have to take forever and can help you increase your organic traffic.
6. Target Long-tail keywords
Have you covered your high-intent keywords and popular keywords? Then it’s time to target Long-tail keywords as well. Long-tail keywords make up a large portion of search queries on the internet. That means you’re missing out if you’re not targeting them as part of your paid search or SEO efforts.
7. Start Guest blogging
Before you say it – no, Guest blogging is not dead, although you may have heard it. A guest post on a reputable site can increase blog traffic to your site and incidentally build your brand.
Be warned, though – Guest blogging standards have changed radically in the last eighteen months, and spammy tactics can result in stiff penalties. So proceed with caution.
8. Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. Don’t just publish content on other blogs; invite people from your niche to blog on your site. They will likely share and link to their guest article, which could bring new readers to your site.
However, make sure you only post quality, original content with no spam links because Google+++ cracks down on low-quality guest blogs.
9. Go After Referral Traffic
Instead of trying to convince other sites to link to you (a tedious and time-consuming process), create content that is just begging to be linked to.
10. Post Content to LinkedIn
LinkedIn has come to be far more than a means to find a new job. The world’s largest social network for professionals is now a valuable publishing platform, which means you should regularly post content on LinkedIn. This can drive traffic to your website and raise your profile in your industry – especially if you have a medium to a huge following.
11. Implement Schema Microdata
Implementing Schema (or any other microdata format) doesn’t necessarily increase traffic to your site, but it does make it much easier for search engine bots to find and index your pages.
Another benefit of using schema for SEO is that it can lead to better rich site snippets, improving click-through rates.
12. Link Internally
The strength of your link profile depends not only on how many sites link to you but also on your internal link structure. When creating and publishing content, look for opportunities for internal links.
Not only does this help with search engine optimization, but it also leads to a better, more helpful experience for the user – the cornerstone for more visitors to your site.
13. Interview Industry Thought Leaders
Do you think interviews are only for the big guys in the industry? Send out emails asking to interview thought leaders in your industry and post the interviews on your blog. You’ll be amazed at how many people agree to talk to you if you ask them.
Not only will the name recognition increase your credibility and drive traffic to your website, but the interviewee will likely share the content, further increasing your reach.
14. Don’t Neglect Email marketing
Many companies focus on attracting new customers via content marketing that they ignore much more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email send can significantly increase traffic.
Just make sure you don’t bombard your customers with constant emails about every single innovation in your business. Also, don’t neglect the power of word-of-mouth marketing, especially from people already using your products or services.
Even a friendly email reminder about a new service or product can help you increase your traffic.
15. Make Sure Your Site is Responsive
When surfing the Internet took location specifically on desktop PCs are long gone, the days. Today, more people than ever are using mobile devices to access the Internet. If you force your visitors to dig and scroll through your website, you’re asking them to go somewhere else.
Even if you have a simple website, you need to make sure it’s accessible and comfortable to view on various devices, including smaller smartphones.
16. Make Sure Your Site is Fast
Have you ever waited thirty seconds for a website to load? Neither have I. If your website takes forever to load, your bounce rate will skyrocket.
Ensure your pages are as technically optimized as possible, including image file size, page structure, and third-party plugin functionality. The faster your website loads, the better.
17. Foster a Sense of Community
People want to speak their minds and express themselves on topics they care about. Therefore, building a community on your website is a great way to start a conversation and drive traffic to your site.
Implement a robust commenting system using third-party solutions like Facebook Comments or Disqus, or develop a specialized discussion forum where visitors can ask questions. However, don’t forget to manage your community to ensure minimum standards of decency are met.
18. Make Yourself Heard in Comment Sections
You probably visit at least a few websites relevant to your business regularly.
Comments don’t necessarily lead to an immediate increase in traffic, but making a name for yourself by writing insightful, thought-provoking Comments on industry blogs and sites is a great way to get your name out there – which in turn can lead to more traffic to your site.
Remember that, as with guest posts, quality and relevance are essential – you should be sharing with other people in your niche and not spamming links on unrelated sites.
19. Examine Your Analytics data
Google Analytics is an important source of information on almost every conceivable aspect of your website, from most popular pages to visitor demographics. Maintain a close eye on your Analytics data and use this information to optimize your advertising and content strategies.
Take note to which posts and pages are proving most popular. Review visitor data to see how, where, and when your website traffic is coming in.
20. Get Active on social media
It’s not enough to distribute content through social channels – you also need to participate in the community actively. Do you have a Twitter account? Then participate in group discussions with relevant hashtags. Does your audience leave Comments on your Facebook posts?
Answer questions and engage with your readers. Nothing scares people away faster than using social media as a broadcast channel – use social media as it’s meant to be used and interact with your fans.
21. Submit Your Content to Aggregator Sites
First, a note: don’t spam on Reddit and other similar sites in hopes of hitting the “jackpot” of traffic because it’s not going to happen.
Members of communities like Reddit are exceptionally savvy about spam disguised as legitimate links. Still, it doesn’t hurt to submit links that this audience will find helpful every once in a while. Choose a relevant subreddit, submit your content, and watch the traffic roll in.
22. Incorporate Video into Your Content Strategy
Text-based web content is all well and good, but videos can be a valuable tool for attracting new guests and making your website more engaging. The information shows that details retention is significantly higher with visuals than text. This means that video marketing is a great way to grab – and hold – your audience’s attention while driving traffic to your website.
23. Research the Competition
You’re at massive cons if you’re not using software like BuzzSumo to discover what your competitors are doing. These services aggregate the social performance of certain websites and content to show you at a glance what topics are resonating with readers and making the rounds on social media in particular.
Search out what people are reading (and talking about) and mimic that kind of content to drive traffic to your website.
24. Host Webinars
People love to learn, and webinars are a great way to share your knowledge with your eagerly waiting audience.
Combined with an effective social media advertising campaign, webinars are a great way to drive traffic to your website. Send out an email about a week before the event and a “last chance to register” reminder the day before the webinar.
Be sure to archive the presentation so you can view it later and promote your webinars on social media. If you’re wondering how to run a webinar, click the link for some tips.
25. Attend Conferences
Regardless of the industry, you’re in, there are probably at least one or two major conventions and conferences relevant to your business. Attending these events is a good idea – speaking at them is even better.
Even a half-decent speaking engagement is a great way to establish yourself as a thought leader in your industry and get your website noticed.
That’s why we’ve created this list of 25 proven tactics that work when trying to generate more leads online. We hope that by sharing our research, we can help you improve your lead generation efforts.
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