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How to Generate Leads for Your Business – Lead Generation Strategies, Tips, & Tricks

According to the SBA (Small Business Administration), about one-third of employees fail within the first two years. While this article is not intended to break down the general reasons for business failure, it highlights one of the most critical factors: consistent lead generation.

For your business to overgrow and become permanently profitable, you must learn to acquire business leads.

What Is lead generation in Marketing?

In marketing, lead generation is the process of gaining actionable customer interest in your company’s services. It usually involves a customer initiating a conversation with you or providing you with their contact information to engage with your firm’s products or services.

For example, a law firm might receive business leads to generate leads.

  • Forms submitted by potential clients to enquire about their services.
  • A phone call from a potential client to set up a consultation appointment.
  • Direct messages on social media are asking for prices.
  • An email from a potential client is asking to make a consultation appointment.

Therefore, part of finding new business leads is developing a marketing concept that makes it easy for customers to contact your company.

Your lead generation strategy should always lead to exchanging contact or payment information from potential customers or a face-to-face meeting.

Lead Generation Examples

Whether you plan to buy leads or create a lead generation marketing plan, a lead generation strategy will help you turn strangers into paying customers.

Before you develop your strategy, take a look at the following ways to generate leads for your business.

➤ Direct Engagement

If your firm sells a high-value product or service billed monthly, contacting prospects directly is a great way to generate new business. If your revenue model is based on low-value, high-volume sales, you should eliminate this option.

You can reach out directly via social media, email, phone, or even in person after you have determined that the prospect may be a good fit for your business.

➤ Generate Leads on LinkedIn

How to Generate Leads on<strong> LinkedIn</strong> | Blog | Whatagraph

Did you know that an audience on LinkedIn has two times the buying power of your average online audience? B2B marketing on LinkedIn is very effective and can lead to very profitable results.

Connecting with relevant industry leaders is a great way to create business opportunities. Potential clients who ask you for referrals for the services you offer may turn out to be your following paying clients.

Utilizing social media for advertising is also a great way to leverage LinkedIn if you have the budget. You can even pay for lead generation ads that include forms directly in your ads, and these advertisements make it easy for relevant users to sign up to buy your product or service.

One more method to get business leads on LinkedIn is to get in touch with members of your target audience, engage with their articles and target them directly with your products or services. Please remember that this method only works if their profile and posts indicate that your services can meet an unmet need. If this is not the case, your offer could be dismissed as spam and damage your credibility.

➤ Advertise and Retarget

3,985 Pay Per Click Stock Photos, Pictures &amp; Royalty-Free Images - iStock

Social media isn’t the only place to advertise! Use targeted pay-per-view advertising on Google or Bing to target search engine users. This way, you can place ads for search queries that you already know are highly relevant to your business.

Imagine that you are a BMW dealership looking to improve your dealership marketing in Houston. You can create ads that target search terms such as “best BMW dealership in Houston” or “new BMW in Houston” or even use geo-filters to target customers searching in the Houston area.

Few website visitors convert on their very first visit to your website. When a user clicks on your PPC ad, you can use display retargeting to show a visual ad for your product on other popular sites around the internet.

Digital advertising may take a while to perfect, but it can be one of the most effective ways to generate leads for your firm.

➤ Ask for Referrals from Current Customers

1,942 Customer Referral Stock Photos, Pictures &amp; Royalty-Free Images -  iStock

Customer referrals are one of the earliest lead generation marketing strategies. If your product or service makes current customers happy, ask them to share their experience with friends who might benefit.

The quality of your business’s products may be good enough that customers can do so for free, or you can create an incentive system. For example, give your clients a fixed percentage of the following month’s fee for each referred client.

Customer referrals are a great way to obtain more leads for your business because it is profitable, and your current customers do most of the work.

➤ Write guest blogs

The Ultimate Guide to an Effective<strong><strong> guest blog</strong>ging</strong> Strategy in 2020

Guest blogging is an excellent method to generate referrals through content marketing while improving your search engine optimization.

Guest blogging offers all the following marketing benefits.

  • Made new industry connections
  • Improve your SEO by gaining meaningful, industry-relevant backlinks
  • Generates referral traffic from relevant target groups

You can generate leads for your firm by writing guest blogs for websites related to your industry but do not directly compete with you. For example, if you are a marketing company, you could write guest blogs for sign companies in your area. You know that the sign company’s target audience is interested in marketing themselves and that your services are complimentary.

Writing guest blogs for local influencers is in line with best practices for local SEO. For example, writing guest blogs and getting backlinks from popular podcasts in your area will make your website easier to find in that area.

For best results, make sure the website you guest blog on is relevant to your industry and your location.

➤ Rank in search engines to generate leads

How to Improve Your<strong> Google</strong> Rankings (Without Getting Penalized)

When your target audience looks for your products or services online, you should make sure they can easily find you. Figure out how you can generate more leads for your business by using SEO and SEM.

Start with keyword research to find out what terms your target audience is searching for before buying your product or service. You can make use of tools such as SEMrush or Google Adwords Keyword Planner to find search data.

Once you have found the right keywords, optimize the content of your pages. If you are selling highly competitive goods or services, it cannot be easy to rank organically. If you are willing to invest, using an SEO company can be a great way to generate a steady stream of leads.

Find out how to choose an SEO company before making an investment decision. Not every agency will provide the same results, so it is essential to choose a suitable company for your business.

➤ Answer Forum Questions

Answering questions in the forum is a great way to demonstrate your expertise and set the stage for reciprocity. If you are strategic, you can find leads within minutes this way.

“The key to applying the principle of reciprocity is to be the first to give and to make sure that what you give is personal and unexpected. This quote from Influence at Work describes how being the first to give can receive something of equal or more excellent value.

Put this principle of persuasion into action by answering questions in forums on sites like Reddit or Quora. Discover a category that is relevant to your business and start answering users’ questions. Make sure you include a prompt at the end of your answer to use your product or service to solve the user’s problem.

For example, imagine you are a law firm offering family law services. You could subscribe to a legal sub-forum where users ask questions specifically about the services your firm offers. Take a few minutes each day to look for questions that you can provide insight into.

If a user asks a question about child maintenance, leave a helpful answer that eventually leads them to your website and suggests they contact you for advice. If you offer free advice, users who ask questions may be more willing to pay for your legal services in the future.

Answering forum questions is an excellent example of generating new business leads and benefiting search engine optimization. In particular, in our Reddit example, if you receive enough positive comments on your child support answer, your link can positively impact your law firm’s SEO. This synergy can make your lead generation efforts pay off.

➤ Offer a Free Tool or lead generation Magnet

Lead magnet Stock Photos &amp; Royalty-Free Images | Depositphotos

Offering accessible tools is a great way to generate business-to-business customer leads. What kind of problem does your product or service solve? Can you offer a free tool that helps users without them ultimately having to buy from your business?

In this example, imagine you are a plastic surgeon in Houston. After surveying your Twitter audience and doing keyword research, you find that users are interested in the cost of surgery and recovery time.

So you decide to write an e-book describing the price ranges, recovery times, and before and after photos of the different procedures you offer. You write a teaser blog post and then ask people to trade their name, phone number, and email address for the information you provide.

Your blog post can collect contact information with the right topic, targeting, and call to action. A high level of consistency in blog topics, CTAs, and offers leads to higher conversion rates. Here’s the average conversion rate you can expect from visits to leads according to Databox’s blog lead conversion data.

This teaser blog post is so valuable that interested readers will link to your website and sign up for the free eBook. Your guide will help you attract leads for your business while positively impacting SEO for Houston Plastic Surgery.

What opportunities are available in your industry? Famous examples include creating calculators, compiling research reports, offering free guides, and even offering free consultations to generate leads for your business.

➤ Influencer Interviews

Interviews with leaders in your industry can open many doors for you and your business. Not only is it a great way to network and learn from experts in your industry, but you can also use these interviews to create compelling content.

Record your interview as a video, turn it into a Q&A blog post or make it a podcast. By embedding your interviews in these different formats, you can better use the content and drive interested users to your site or social media. You could even consider putting a threshold in the interview and asking for contact information to increase the generation of business leads.

Often, influencers will share the interview results through their marketing channels, multiplying your reach and ROI.

➤ Start Networking

Networking rarely leads to direct income, but it is excellent for taking advantage of career opportunities. Try to choose a Networking event that is both local and industry-specific. This will help you keep your travel costs down and ensure you benefit from easy access to business opportunities.

What can you expect to get from Networking? If you go on a trip with an ROI, you will almost always be disappointed. Instead, look for indirect benefits.

Maybe you’ll meet a complementary business with whom you can exchange leads and expand your reach. Maybe you’ll meet an influencer who agrees to interview you so you can create great content while increasing your marketing reach. Networking can even lead to guest blogging opportunities for your business.

Your investment in Networking will almost always pay off several times over, making it one of the best methods to get leads for your business.

➤ Create an Email Offer

Generating leads is not always the result of reaching new audiences. There may be untapped business potential in your email list.

Once you have built your email subscriber list, create a special offer. A special discount or limited-time offer can turn a passive viewer into a paying customer.

You can also offer special email deals to other people’s email lists. If you actively network or partner with other businesses in your industry, you can create an agreement that allows you to promote yourself to their audience.

Remember our previous example of a guest blogging partnership between a marketing agency and a sign company. The marketing agency could promote the sign maker’s following email and offer 5% of all sales generated by the initiative. It’s a win-win-win situation for the marketing agency, the sign company, and the happy new customer.

➤ Create Helpful blog comments

As a warning, I haven’t saved the best business lead generation strategies for last.

As a business owner or your company’s marketing executive, be aware of subscribing to industry publications and even competitors’ blogs. This can help you keep your finger on the pulse of your competitors and open up opportunities to help.

If you notice readers leaving several unanswered blog comments on a post, provide your insight in the response. It’s also not a bad idea to consist of a call to action on your website, calling for you to provide relevant information that will further address the reader’s question.

Proceed with caution when trying to generate business leads through blog comments. Comments on blogs can be challenging to do as they are susceptible to spam. In addition, your competitors may not take kindly to you hunting down their audience.

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25 ways to increase website traffic

Ask a marketing expert or business owner what they want most, and they’ll likely tell you “more customers.” What typically comes after customers on a business’s wish list? More visitors to their website.

There are many ways to increase traffic to your website. In today’s article, we’ll introduce you to 25 of them, including some ways to increase traffic to your website for free.

1. Advertise

This option is so apparent that we will look at it first. Paid search, social media advertising, and present advertising (try our Smart Ads Creator!) are great ways to attract visitors, develop your brand, and get your website noticed.

Tailor your paid strategies to your goals – do you want more visitors, or do you also want to increase conversions? Each paid network has its pros and cons. Think carefully about your goals before you whip out your credit card.

If you’re hoping that more visitors to your site will also lead to more sales, you must target keywords with high commercial intent as part of your paid search strategies. Yes, competition for these keywords can be fierce (and expensive), but it can be worth it.

2. Get Social

It’s insufficient to produce great content and hope people find it – you need to be proactive. Among the best ways to drive traffic to your website is to use social media channels to promote your content.

Twitter is ideal for short, concise (and enticing) links, while Google++++ can help your site show up in personalized search results, which seems to be especially effective in B2B niches.

If you’re a B2C product company, image-heavy social sites like Pinterest and Instagram can help you attract a lot of attention. Here’s more advice on how to make the most of social media marketing.

3. Mix It Up

There’s no one-size-fits-all recipe for content marketing success, despite what some would have you believe. To vary the length and format of your content to make it as appealing as possible to different readers.

Mix shorter, news-based blog posts with longer content and videos, infographics, and data-driven posts for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the essential parts of your content. Without a compelling headline, even the most extensive blog post won’t get read. Master the art of headline writing.

Think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Wrong thinking. Optimizing your web content for search engines is still a valuable and beneficial technique. Are you making the best use of alt text from images? Are you creating internal web links to new content? What about meta descriptions? On-page SEO optimization doesn’t have to take forever and can help you increase your organic traffic.

6. Target Long-tail keywords

Have you covered your high-intent keywords and popular keywords? Then it’s time to target Long-tail keywords as well. Long-tail keywords make up a large portion of search queries on the internet. That means you’re missing out if you’re not targeting them as part of your paid search or SEO efforts.

7. Start Guest blogging

Before you say it – no, Guest blogging is not dead, although you may have heard it. A guest post on a reputable site can increase blog traffic to your site and incidentally build your brand.

Be warned, though – Guest blogging standards have changed radically in the last eighteen months, and spammy tactics can result in stiff penalties. So proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. Don’t just publish content on other blogs; invite people from your niche to blog on your site. They will likely share and link to their guest article, which could bring new readers to your site.

However, make sure you only post quality, original content with no spam links because Google+++ cracks down on low-quality guest blogs.

9. Go After Referral Traffic

Instead of trying to convince other sites to link to you (a tedious and time-consuming process), create content that is just begging to be linked to.

10. Post Content to LinkedIn

LinkedIn has come to be far more than a means to find a new job. The world’s largest social network for professionals is now a valuable publishing platform, which means you should regularly post content on LinkedIn. This can drive traffic to your website and raise your profile in your industry – especially if you have a medium to a huge following.

11. Implement Schema Microdata

Implementing Schema (or any other microdata format) doesn’t necessarily increase traffic to your site, but it does make it much easier for search engine bots to find and index your pages.

Another benefit of using schema for SEO is that it can lead to better rich site snippets, improving click-through rates.

12. Link Internally

The strength of your link profile depends not only on how many sites link to you but also on your internal link structure. When creating and publishing content, look for opportunities for internal links.

Not only does this help with search engine optimization, but it also leads to a better, more helpful experience for the user – the cornerstone for more visitors to your site.

13. Interview Industry Thought Leaders

Do you think interviews are only for the big guys in the industry? Send out emails asking to interview thought leaders in your industry and post the interviews on your blog. You’ll be amazed at how many people agree to talk to you if you ask them.

Not only will the name recognition increase your credibility and drive traffic to your website, but the interviewee will likely share the content, further increasing your reach.

14. Don’t Neglect Email marketing

Many companies focus on attracting new customers via content marketing that they ignore much more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email send can significantly increase traffic.

Just make sure you don’t bombard your customers with constant emails about every single innovation in your business. Also, don’t neglect the power of word-of-mouth marketing, especially from people already using your products or services.

Even a friendly email reminder about a new service or product can help you increase your traffic.

15. Make Sure Your Site is Responsive

When surfing the Internet took location specifically on desktop PCs are long gone, the days. Today, more people than ever are using mobile devices to access the Internet. If you force your visitors to dig and scroll through your website, you’re asking them to go somewhere else.

Even if you have a simple website, you need to make sure it’s accessible and comfortable to view on various devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Have you ever waited thirty seconds for a website to load? Neither have I. If your website takes forever to load, your bounce rate will skyrocket.

Ensure your pages are as technically optimized as possible, including image file size, page structure, and third-party plugin functionality. The faster your website loads, the better.

17. Foster a Sense of Community

People want to speak their minds and express themselves on topics they care about. Therefore, building a community on your website is a great way to start a conversation and drive traffic to your site.

Implement a robust commenting system using third-party solutions like Facebook Comments or Disqus, or develop a specialized discussion forum where visitors can ask questions. However, don’t forget to manage your community to ensure minimum standards of decency are met.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few websites relevant to your business regularly.

Comments don’t necessarily lead to an immediate increase in traffic, but making a name for yourself by writing insightful, thought-provoking Comments on industry blogs and sites is a great way to get your name out there – which in turn can lead to more traffic to your site.

Remember that, as with guest posts, quality and relevance are essential – you should be sharing with other people in your niche and not spamming links on unrelated sites.

19. Examine Your Analytics data

Google Analytics is an important source of information on almost every conceivable aspect of your website, from most popular pages to visitor demographics. Maintain a close eye on your Analytics data and use this information to optimize your advertising and content strategies.

Take note to which posts and pages are proving most popular. Review visitor data to see how, where, and when your website traffic is coming in.

20. Get Active on social media

It’s not enough to distribute content through social channels – you also need to participate in the community actively. Do you have a Twitter account? Then participate in group discussions with relevant hashtags. Does your audience leave Comments on your Facebook posts?

Answer questions and engage with your readers. Nothing scares people away faster than using social media as a broadcast channel – use social media as it’s meant to be used and interact with your fans.

21. Submit Your Content to Aggregator Sites

First, a note: don’t spam on Reddit and other similar sites in hopes of hitting the “jackpot” of traffic because it’s not going to happen.

Members of communities like Reddit are exceptionally savvy about spam disguised as legitimate links. Still, it doesn’t hurt to submit links that this audience will find helpful every once in a while. Choose a relevant subreddit, submit your content, and watch the traffic roll in.

22. Incorporate Video into Your Content Strategy

Text-based web content is all well and good, but videos can be a valuable tool for attracting new guests and making your website more engaging. The information shows that details retention is significantly higher with visuals than text. This means that video marketing is a great way to grab – and hold – your audience’s attention while driving traffic to your website.

23. Research the Competition

You’re at massive cons if you’re not using software like BuzzSumo to discover what your competitors are doing. These services aggregate the social performance of certain websites and content to show you at a glance what topics are resonating with readers and making the rounds on social media in particular.

Search out what people are reading (and talking about) and mimic that kind of content to drive traffic to your website.

24. Host Webinars

People love to learn, and webinars are a great way to share your knowledge with your eagerly waiting audience.

Combined with an effective social media advertising campaign, webinars are a great way to drive traffic to your website. Send out an email about a week before the event and a “last chance to register” reminder the day before the webinar.

Be sure to archive the presentation so you can view it later and promote your webinars on social media. If you’re wondering how to run a webinar, click the link for some tips.

25. Attend Conferences

Regardless of the industry, you’re in, there are probably at least one or two major conventions and conferences relevant to your business. Attending these events is a good idea – speaking at them is even better.

Even a half-decent speaking engagement is a great way to establish yourself as a thought leader in your industry and get your website noticed.

That’s why we’ve created this list of 25 proven tactics that work when trying to generate more leads online. We hope that by sharing our research, we can help you improve your lead generation efforts.

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How to maintain website traffic

Today we’re going to talk about How to maintain website traffic.

Here are 6 easy steps to maintaining your website and increasing traffic:

1) Make Sure That Your Site Is Up-To-Date

You need a good site design that is up-to-date with the latest trends in web development. This will help keep visitors on your page longer as they can see what has changed since their last visit. You should also make sure that all of your pages have been updated within the past year or so. If not, then it may be time for an update!

2) Create A Blog On Your Website

Blogging helps you build authority online by creating content that people want to read. It allows you to share information that other websites don’t cover well enough. When someone visits your blog, they’ll often stay there long after visiting your main website because blogs tend to be more engaging than static sites.

3) Add Social Media Links To Your Page

Adding social media links will allow people who visit your site to connect with other users through Facebook, Twitter, LinkedIn, etc. This is an effective way to increase the number of visits to your site as it helps build relationships between your company and its customers.

4) Use Keywords And Tags Properly

Keywords are words that describe your products or services. They’re used when searching Google or Bing. Using them correctly increases your chances of being found by potential clients. For example, if you sell dog food, use “dog” and “food” as tags instead of just using one word like “dogs”. The same goes for any product or service you offer.

5) Optimize Images & Videos For Search Engines

Images and videos are great ways to attract new visitors to your site but search engines won’t rank these items very highly unless they contain certain keywords. So, before uploading pictures or video files to your site, add relevant text descriptions to each image/video file. Also, include those keywords throughout the body copy of your webpage.

6) Include Calls-To-Action

A call-to-action is something that encourages action from readers. CTA’s usually appear at the end of paragraphs or sentences. Examples include “Click Here Now” or “Buy Now”. These types of CTAs work best when paired with images or videos.

I hope this article helped you understand how to maintain website traffic.