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Protecting Your WordPress Site from Spam

Spam is a common problem that affects all websites, not just WordPress sites.

However, WordPress sites are particularly vulnerable to spam attacks due to their popularity and the ease with which they can be targeted.

How spam affects WordPress sites

Spam can have a range of negative effects on your WordPress site, including:

1. Reduced User Experience:

A site that is inundated with spam comments or emails is not a pleasant experience for users. It can make it difficult for them to navigate your site and find the information they need.

2. Decreased Credibility:

If your site is filled with spam comments or emails, it can reduce its credibility in the eyes of visitors. They may question the security and legitimacy of your site and be less likely to engage with it.

3. Poor SEO Performance:

Spam can also negatively impact your site’s search engine optimization (SEO) performance. Search engines like Google penalize sites that have a high volume of spam, which can lead to lower search rankings and reduced traffic.

4. Increased Security Risks:

Spam can also pose security risks to your site. Spam comments or emails may contain links to malicious websites or contain malware that can infect your site or users’ devices.
To prevent these negative effects, it’s important to take steps to reduce spam on your WordPress site.

This includes implementing user-friendly contact forms that are designed to reduce spam.

In addition, it’s important to regularly monitor your site for spam and take action to remove it. This can involve using plugins that help you identify and remove spam comments or emails, or manually reviewing and deleting them yourself.

Understanding Spam in WordPress

How to Stop WordPress Spam: The Ultimate Guide

The different types of spam

Spam is one of the biggest issues faced by websites today. While spam can be a nuisance for many reasons, it can also pose a significant security risk to your website, making it crucial to understand the different types of spam and how to protect your WordPress site from them.

The first type of spam is comment spam. This type of spam is usually generated by bots that leave comments on your website with links to their websites.

Comment spam can be harmful as it can quickly fill up your website with irrelevant and low-quality content, making it difficult for users to engage with your website.

  • To prevent comment spam, you can use tools like Akismet or CAPTCHA to filter out spam comments.
  • The second type of spam is trackback spam.
  • Trackback spam is similar to comment spam, but instead of leaving comments, spammers leave trackbacks or pingbacks on your website.
  • These trackbacks can contain malicious links that can lead to phishing sites or malware.
  • To prevent trackback spam, you can disable trackbacks or use plugins like GASP or WP-SpamShield.
  • The third type of spam is email spam. Email spam is sent to your website’s email address and can be harmful as it can contain phishing links, malware, or viruses.
  • To prevent email spam, you can use email filters or plugins like WP-Email Guard or Postmark to protect your website’s email address.
  • The fourth type of spam is registration spam. Registration spam is when spammers create fake user accounts on your website to gain access to your website’s content or to send spam messages.
  • To prevent registration spam, you can use plugins like WPBruiser or Stop Spammers to block fake user accounts.

Common spamming techniques

7 most common types of email spam and how to identify - Gatefy

Common spamming techniques are becoming more sophisticated and more difficult to detect. The use of spamming techniques is a major concern for website owners, particularly those who use contact forms to communicate with their users.

Spamming can result in the website becoming blacklisted by search engines, which can damage the website’s reputation and lead to a decline in traffic.

In this blog, we will look at some of the most common spamming techniques and how to protect your WordPress site from them.

1. Bots and Automated Spamming

One of the most common spamming techniques is the use of bots or automated scripts. These scripts can be programmed to fill out the contact form automatically and submit it repeatedly. This can result in a large number of spam messages being sent to your website.
To protect your WordPress site from bots and automated spamming, you can use a CAPTCHA system. A CAPTCHA is a challenge-response test that is designed to determine whether the user is a human or a bot. There are several plugins available that can add a CAPTCHA to your contact form.

2. Content Spamming

Content spamming is another common technique used by spammers. This involves sending spam messages that contain links to other websites.

These links are often irrelevant to the content of the message and can lead to low-quality or malicious websites.
To protect your WordPress site from content spamming, you should use a spam filter. A spam filter can analyze incoming messages and identify those that are likely to be spam. There are several spam filter plugins available for WordPress that can help you to reduce the amount of spam that you receive.

3. Email Harvesting

Email harvesting is the process of collecting email addresses from websites and using them to send spam messages. Spammers use automated scripts to scan websites for email addresses and add them to their spam lists.
To protect your WordPress site from email harvesting, you can use a contact form plugin that does not display email addresses on the website. This can help to prevent spammers from collecting email addresses from your website.

How Spam Affects SEO

What is Negative SEO? [+ 5 Dangerous Types to Know]

Spam is an ever-present threat to any website, including those built on the WordPress platform. While there are numerous ways that spam can harm a website, one of the most significant impacts is on SEO.
Search engines use complex algorithms to determine the relevance and value of a website’s content, and spam can negatively affect these algorithms in several ways.

Here are some of the key ways that spam can impact SEO:

1. Decreased Search Engine Rankings

Search engines want to provide their users with the best possible experience, which means showing them high-quality, relevant content. If a website is filled with spam, it is less likely to be seen as a valuable resource by search engines. This can result in lower rankings and decreased visibility in search results.

2. Penalties and Blacklisting

If a website is found to be engaging in spammy practices, search engines may impose penalties or even blacklist the site entirely. This can be devastating for a website’s SEO, as it can take a long time to recover from these types of penalties.

3. Negative User Experience

Spam can also impact the user experience on a website, which can indirectly affect SEO. If users are bombarded with spammy content, they are less likely to stay on the site and engage with the content. This can result in higher bounce rates and lower engagement metrics, which can negatively impact SEO.

4. Link Spam

Link spam is a particular type of spam that is designed to manipulate search engine rankings by creating low-quality, irrelevant links to a website. This can result in penalties or even blacklisting, as search engines are becoming increasingly sophisticated at identifying and penalizing these types of practices.

The consequences of spam

Electronic spamming Stock Photos, Royalty Free Electronic spamming Images |  Depositphotos

The consequences of spam can be far-reaching and damaging to your WordPress site. Not only does it negatively impact the user experience, but it can also harm your site’s reputation, and search engine rankings, and even lead to legal issues.

One of the most significant consequences of spam is the negative impact it has on your site’s user experience. Visitors to your site may become frustrated and annoyed if they are constantly bombarded with irrelevant or unwanted messages. This can lead to a decrease in engagement and ultimately hurt your site’s overall performance.

Impacting user experience, spam can also harm your site’s reputation. If your site is known for being a haven for spam, it can quickly become blacklisted by search engines and other online services.

This can have a devastating impact on your site’s traffic, as it will be much harder for people to find your site through searches or other means.

Spam can also lead to legal issues if it violates any laws or regulations. For example, if you are sending unsolicited messages to people who have not permitted you to do so, you could violate anti-spam laws. This can lead to fines, legal fees, and even damage to your site’s reputation.
Finally, spam can hurt your site’s search engine rankings. If search engines detect that your site is filled with spammy content or links, it can negatively impact your site’s ranking in search results. This can make it much harder for people to find your site, which can ultimately hurt your business or organization.

Why contact forms are essential in WordPress

Contact forms are an essential feature of any website, particularly for WordPress sites.

  • They provide a way for visitors to get in touch with website owners or administrators and can be used for a variety of purposes, from customer service inquiries to sales leads.
  • However, contact forms can also be a target for spammers, who use automated tools to fill them with irrelevant or malicious content.
  • By providing a simple and intuitive way for visitors to get in touch, website owners can encourage feedback, questions, and suggestions from their users.
  • This can help to improve the quality of their content, products, or services, and build trust and loyalty with their audience.
  • Secondly, contact forms can be used to generate leads and sales. By offering visitors a simple and non-intrusive way to request more information or make a purchase, website owners can convert casual visitors into loyal customers.
  • However, to be effective, contact forms need to be designed with the user in mind. They should be easy to use, visually appealing, and responsive, and should offer clear and concise instructions on how to fill them out.

Finally, contact forms need to be spam-resistant. Spammers use automated tools to fill contact forms with irrelevant or malicious content, which can harm the reputation of the website and compromise the security of its users.

To prevent this, contact forms should include spam filters and validation rules, such as CAPTCHA codes or email verification, which can help to weed out unwanted submissions and protect the integrity of the website.

Key Elements of User-Friendly Contact Forms

When it comes to creating user-friendly contact forms, there are a few key elements that you should keep in mind. By incorporating these elements into your forms, you can create a better user experience for your visitors while also reducing the amount of spam that you receive.

Here are some of the most important elements to consider when creating user-friendly contact forms for your WordPress site:

1. Keep it Simple

The first rule of creating user-friendly contact forms is to keep things simple. This means limiting the number of fields that you include in your form and avoiding unnecessary clutter or distractions.
Remember, the goal of your contact form is to make it as easy as possible for your visitors to get in touch with you. So, keep things simple and streamlined, and only ask for the information that you need.

2. Make it Mobile-Friendly

With more and more people accessing the internet on their mobile devices, it’s important to make sure that your contact form is mobile-friendly. This means designing your form with a responsive layout that adapts to different screen sizes and orientations.
By making your contact form mobile-friendly, you can ensure that your visitors can easily get in touch with you no matter what device they are using.

3. Use Captcha or Other Anti-Spam Measures

One of the biggest challenges with contact forms is dealing with spam. To reduce the amount of spam that you receive, it’s important to use anti-spam measures like Captcha or other spam-blocking tools.
These tools can help to ensure that only legitimate submissions are allowed through your contact form while blocking spam and other unwanted messages.

4. Provide Clear Instructions and Feedback

Finally, it’s important to provide clear instructions and feedback to your visitors when they use your contact form. This means using clear labels and descriptions for each field, and providing feedback when a submission is successful or unsuccessful.

  • By providing clear instructions and feedback, you can help to ensure that your visitors can use your contact form effectively and get in touch with you as easily as possible.
  • By incorporating these key elements into your user-friendly contact forms, you can create a better user experience for your visitors while also reducing the amount of spam that you receive on your WordPress site.

How to optimize contact forms for a better user experience

Contact forms are an essential element of any website, particularly those using WordPress. The forms allow site visitors to reach out to the site owner, ask questions, request support, or make inquiries. However, as much as contact forms are useful, they can also be a significant source of spam.

If not adequately optimized, contact forms can become a nuisance to users, leading to an unpleasant user experience.
Optimizing contact forms for better user experience is, therefore, critical.

By doing so, you can enhance the user experience on your site, making it more user-friendly.

Here are some tips for creating user-friendly contact forms that reduce spam in WordPress.

1. Keep it simple

A contact form should be easy to navigate, with no cluttering or confusing elements. Keep the design simple, with a clear layout that is easy to understand and use. Avoid using too many fields or unnecessary information that may discourage users from filling out the form.

2. Use clear labels and instructions

The labels and instructions used on the contact form should be clear and concise, making it easy for users to understand what is required. The language should be simple and easy to understand, avoiding technical jargon that may confuse users.

3. Use CAPTCHA or reCAPTCHA

CAPTCHA or reCAPTCHA is an effective way of preventing spam on your contact form. CAPTCHA requires users to enter a code or solve a puzzle before submitting the form, while reCAPTCHA uses machine learning to identify human users and block bots.

4. Enable email notifications

Email notifications allow the site owner to receive alerts when a user submits a contact form. This ensures that no message goes unanswered, enhancing user experience and building trust between the site owner and the users.

5. Test the contact form regularly

Regular testing of the contact form ensures that it’s working as intended, with no technical glitches that may affect the user experience. Test the form by filling it out yourself or using a testing tool to identify any areas that need improvement.

Best Practices for Reducing Spam in Contact Forms

7 Proven Tips to Reduce Contact Form Spam in WordPress

Using CAPTCHA and reCAPTCHA

CAPTCHA and reCAPTCHA are two of the most effective ways to prevent spam on your WordPress contact forms.

  • CAPTCHA stands for Completely Automated Public Turing Test to Tell Computers and Humans Apart.
  • This technology uses a challenge-response test to determine whether a user is a human or a computer program trying to spam your website.
  • reCAPTCHA is a more advanced version of CAPTCHA that uses machine learning algorithms to analyze user behavior and detect spam.
  • It is designed to be more user-friendly and easier to use than traditional CAPTCHA.
  • To use CAPTCHA or reCAPTCHA on your WordPress contact forms, you will need to install a plugin that supports these technologies.
  • There are many plugins available in the WordPress repository that offer CAPTCHA and reCAPTCHA support, including Contact Form 7, WPForms, and Gravity Forms.
  • Once you have installed a plugin that supports CAPTCHA or reCAPTCHA, you will need to configure the settings to enable this feature on your contact forms.
  • This typically involves selecting the type of CAPTCHA or reCAPTCHA you want to use and adding the necessary code to your contact form.
  • When a user submits a contact form that includes CAPTCHA or reCAPTCHA, they will be prompted to complete a challenge-response test to prove that they are a human.
  • This could involve typing in a series of letters or numbers, selecting images that match certain criteria, or completing a puzzle.
  • While CAPTCHA and reCAPTCHA are effective at preventing spam, they can also be frustrating for users.
  • To minimize the impact on user experience, consider using a less intrusive form of CAPTCHA, such as a simple math problem or a checkbox that asks users to confirm that they are not a robot.

Requiring Double Opt-In

The Benefits of Double Opt-in vs Single Opt-in - MailMonitor

Double opt-in is a process that requires users to confirm their email address before they can receive any further communication from your website. This is a great way to reduce the number of spam submissions you receive through your contact forms.

When you require double opt-in, you ensure that the email address provided is valid and that the user is interested in receiving your communications.
To enable double opt-in, you will need to use a plugin that offers this functionality.
Once you have enabled double opt-in, when someone fills out your contact form, they will receive an email asking them to confirm their subscription.

They will need to click on a link in the email to confirm their email address, and only then will they be added to your mailing list.

Double opt-in is an extra step in the contact form submission process, and it may cause some users to abandon the form.

However, the benefits of double opt-in far outweigh the potential loss of some leads. By requiring double opt-in, you ensure that your mailing list only includes users who are genuinely interested in your content and who have provided a valid email address.

In addition to reducing the number of spam submissions you receive, double opt-in can also help you comply with anti-spam laws like the CAN-SPAM Act in the USA and the GDPR in the EU.

These laws require you to obtain explicit consent from users before you can send them marketing emails. By requiring double opt-in, you can demonstrate that you have obtained explicit consent from your subscribers.

Limiting Form Submissions

One of the most effective ways to protect your WordPress site from spam is to limit the number of form submissions that can be made. This can be achieved through several methods, including the use of CAPTCHAs, IP blocking, and form submission limits.

CAPTCHAs

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CAPTCHAs are a common security measure used to prevent automated form submissions. They require users to enter a series of letters or numbers that are difficult for bots to read. This ensures that only human users can submit the form.

While CAPTCHAs are effective in reducing spam, they can also be frustrating for users. To minimize this frustration, it is important to choose a CAPTCHA that is user-friendly and easy to read.

IP Blocking

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Another effective way to limit form submissions is to block certain IP addresses. This can be done using plugins or through your hosting provider’s control panel. By blocking known spammers and bots, you can significantly reduce the number of spam submissions you receive.

Form Submission Limits

Finally, you can limit the number of form submissions that can be made in a given period. This can be done using plugins or by setting limits within the form builder itself. By limiting the number of submissions, you can prevent spam bots from overwhelming your site and ensure that your form is only being used by legitimate users.

Designing with CSS

60+ Free Css & Html Images - Pixabay

Designing with CSS: Tips for Creating User-Friendly Contact Forms that Reduce Spam in WordPress
CSS or Cascading Style Sheets is a powerful tool for designing websites and creating visually appealing user interfaces. When it comes to designing contact forms that reduce spam in WordPress, CSS can play a vital role in creating a user-friendly experience for your visitors while making it harder for spammers to exploit your form.
Here are a few tips for designing contact forms with CSS that can help reduce spam in WordPress:

1. Use clear and concise labels:

When designing your contact form, make sure that you use clear and concise labels for each field. This will help users understand what information they need to provide and can also help reduce errors. Additionally, clear labels make it easier to identify if a submission is spam or not.

2. Use proper spacing:

Proper spacing between form fields can make your form look more organized and less cluttered. This can help users navigate the form more easily and reduce the likelihood of errors or confusion. Spammers often use automated tools to fill out forms quickly, so adding extra spacing can make it harder for them to do so.

3. Limit the number of fields:

The more fields on your contact form, the more likely users are to make mistakes or abandon the form altogether. Limiting the number of fields to only what is necessary can help reduce errors and make your form more user-friendly. Additionally, fewer fields make it harder for spammers to exploit your form.

4. Use visual cues:

Visual cues such as icons or color changes can help users understand what is required of them in each field. This helps reduce errors and can also make it harder for spammers to automate their submissions.

5. Use validation:

Validating user input helps ensure that the information submitted is correct and reduces the likelihood of errors or spam. You can use HTML5 validation or JavaScript validation to ensure that the information provided is in the correct format.

Creating a Unique Form Design

Beautiful Forms - Design, Style, & make it work with PHP & Ajax | The  Jotform BlogContact forms are an essential part of any website, allowing users to communicate with the website owner or administrator.

However, contact forms can also be prone to spam attacks, which can be frustrating and time-consuming to manage. To reduce spam and increase user engagement, it is essential to create a unique form design that is user-friendly and secure.
Here are some tips for creating a user-friendly contact form design that reduces spam in WordPress:

1. Keep it simple:

The simpler the form, the more likely users are to complete it. Avoid using too many fields or requiring too much information, which can be a turn-off for users. Keep the form design clean and straightforward, with clear instructions and labels.

2. Use CAPTCHA:

CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a security measure that helps to prevent spam bots from submitting forms. It requires users to enter a code or solve a puzzle to prove they are human. CAPTCHA can be added to WordPress forms using plugins such as Google reCAPTCHA.

3. Use a spam filter:

WordPress plugins like Akismet or WP-SpamShield can help to filter out spam comments and form submissions. These plugins use algorithms to detect and filter out spam, reducing the amount of time you need to spend managing your contact form.

4. Make it mobile-friendly:

More and more users are accessing websites on mobile devices, so it’s essential to ensure that your contact form is mobile-friendly. Keep the design simple and easy to use on a smaller screen, and ensure that the form is easy to submit on a touchscreen device.

5. Test and iterate:

Once you have created your contact form, it’s essential to test it thoroughly to ensure it’s working correctly and is user-friendly. Ask friends or colleagues to test the form and provide feedback on their experience. Use this feedback to iterate and improve the design of your form.

By following these tips, you can create a unique and user-friendly contact form design that reduces spam in WordPress while increasing user engagement.

Remember to keep the design simple, use security measures such as CAPTCHA and spam filters, make it mobile-friendly, and test and iterate to ensure it’s working correctly.

Analyzing and Managing Spam

Google Spam Update Done Rolling Out

Understanding Spam Filters

Spam emails are a nuisance that has been plaguing the internet since its inception. They fill up your inbox, waste your time, and can even be harmful if they contain malware or phishing scams.

  • Spam filters are an important tool in the fight against spam, and they can help keep your WordPress site safe and secure.
  • Spam filters are designed to detect and block spam emails before they reach your inbox.
  • They use a variety of techniques to do this, including analyzing the content of the email, checking the sender’s reputation, and looking for patterns that indicate spam.
  • There are two main types of spam filters: server-side and client-side.
  • Server-side spam filters are installed on the email server and scan all incoming emails before they are delivered to your inbox.
  • These filters are generally more effective than client-side filters, as they can analyze emails in greater detail and have access to a wider range of data.
  • However, they can also be more restrictive, and may occasionally block legitimate emails.
  • What Are Email Spam Filters and Why Do You Need Them?
  • Client-side spam filters are installed on your computer or device, and scan emails as they are downloaded to your inbox.
  • These filters are less effective than server-side filters, as they can only analyze emails that have already been delivered to your inbox. However, they are more flexible and can be customized to suit your specific needs.
  • When it comes to WordPress, spam filters are typically built into contact form plugins.
  • These filters use a variety of techniques to detect and block spam submissions, including CAPTCHAs, honeypots, and content analysis.
  • It’s important to choose a contact form plugin that has strong spam filtering capabilities, as this will help keep your site safe and secure.

In addition to using spam filters, there are several other steps you can take to reduce spam on your WordPress site.

These include using a contact form plugin that requires users to confirm their email address before submitting a form, using strong passwords and two-factor authentication, and regularly updating your WordPress installation and plugins.

Analyzing Spam Data

To effectively protect your WordPress site from spam, it is important to analyze the data that you receive. This will allow you to identify patterns, trends, and potential vulnerabilities in your contact forms.
The first step in analyzing spam data is to gather it.

Once you have collected this data, you can begin to analyze it. One of the key things to look for when analyzing spam data is patterns.

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Are there certain types of spam that you receive more frequently than others?

Are there particular keywords or phrases that appear frequently in the spam messages?

By identifying these patterns, you can begin to tailor your contact forms to better protect against these types of spam.
Another important aspect of analyzing spam data is looking for trends.

Are there certain times of day or days of the week when you receive more spam?

Are there particular countries or regions that seem to be the source of the spam?

By identifying these trends, you can take steps to block traffic from those regions or adjust your contact form settings to better protect against spam during those times.
It is important to look for potential vulnerabilities in your contact forms.

Are there fields in your contact form that are particularly susceptible to spam?

Are there certain types of spam that are getting through your filters?

By identifying these vulnerabilities, you can adjust your contact form settings or add additional security measures to better protect against spam.

Managing spam comments and messages

Using Hidden Words To Avoid Instagram Spam Comments - Crystal Media

Managing spam comments and messages can be a tedious task, but it is essential to protect your WordPress site from potential security threats.

  • Spam comments and messages are not only annoying, but they can also harm your website’s reputation and compromise its security.
  • The first step to managing spam comments and messages is to install an anti-spam plugin.
  • There are several anti-spam plugins available in the WordPress repository, and you can choose one that suits your needs.
  • Some popular anti-spam plugins include Akismet, Anti-Spam Bee, and WP-SpamShield.
  • These plugins use various methods to identify and block spam comments and messages, such as analyzing the content, IP address, and user behavior.
  • Another way to manage spam comments and messages is to enable comment moderation.
  • By enabling comment moderation, you can review and approve comments before they appear on your site.
  • This way, you can ensure that only genuine comments are published on your site, and spam comments are blocked.
  • You can also use CAPTCHA or reCAPTCHA to prevent automated spam comments and messages.
    You can also use a blacklist to block comments and messages from specific IP addresses, domains, or keywords.
  • This way, you can prevent spam comments and messages from recurring and reduce the workload of managing spam.
  • You can also use a whitelist to allow comments and messages only from trusted sources.

It is essential to monitor your site regularly for spam comments and messages. You can use the WordPress dashboard or a third-party tool to monitor your site’s comments and messages.

If you notice any spam comments or messages, you can take immediate action to block or remove them.

Using Automated Spam Filters

Spam filter Stock Photos, Royalty Free Spam filter Images | Depositphotos

One of the most effective ways to reduce spam on your WordPress site is by using automated spam filters.

  • These filters are designed to identify spammy emails and prevent them from reaching your inbox.
  • They work by analyzing the content of the email and looking for certain patterns and keywords that are commonly used by spammers.
  • Once the filter identifies an email as spam, it is either blocked or sent to a separate folder, so you don’t have to deal with it.

There are several spam filters available for WordPress that you can use to protect your site.

Each of these filters works slightly differently, but they all have the same goal of reducing the amount of spam that you receive.
To use an automated spam filter, you typically need to install a plugin on your WordPress site. Once installed, the plugin will automatically start filtering out spam emails.

You may need to configure the settings of the plugin to ensure that it is working properly and that it is not blocking legitimate emails.
To using automated spam filters, there are other steps that you can take to reduce spam on your WordPress site.

One of the most effective ways is to use user-friendly contact forms that are designed to prevent spam. These forms typically include features such as CAPTCHAs, honeypots, and email verification, which make it difficult for spammers to submit spammy emails.

Another effective strategy is to use a reputable email service provider that has built-in spam filtering. Many email service providers, such as Gmail and Yahoo Mail, use advanced algorithms to identify and block spam emails. By using one of these services, you can significantly reduce the amount of spam that you receive.
Overall, using automated spam filters is an essential step in protecting your WordPress site from spam. By taking advantage of these filters and other anti-spam measures, you can ensure that your inbox remains free of unwanted emails and that your site stays safe and secure.
Advanced Techniques for Protecting Your WordPress Site from Spam

Using IP Blocking

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One of the most effective ways to protect your WordPress site from spam is by using IP blocking. This technique involves blocking specific IP addresses or ranges of addresses that are known to be associated with spam or malicious activity.
To implement IP blocking, you can use a plugin like Wordfence or iThemes Security. These plugins allow you to block IP addresses based on several criteria, including geographic location, known spam sources, and user behavior.
In addition to blocking IPs, you can also use IP blocking to limit access to your site. For example, you can block access to your site from certain countries or regions where you don’t have any legitimate visitors.
When using IP blocking, it’s important to be careful not to block legitimate visitors. One way to do this is by regularly reviewing your access logs to see which IPs are accessing your site.

If you notice any IPs that are repeatedly attempting to access your site but are being blocked, you may want to investigate further to see if they are legitimate visitors.
Another way to avoid blocking legitimate visitors is by using a more targeted approach to IP blocking. For example, you can block specific IPs that have been identified as spam sources, rather than blocking entire ranges of addresses.
IP blocking is a powerful tool for protecting your WordPress site from spam and malicious activity. By using a combination of targeted blocking and regular monitoring, you can keep your site safe and secure for your users.

Implementing a whitelist

Whitelist: O que é? Como configurar no servidor? - i7 Host

A whitelist is a list of approved email addresses or domains that are allowed to send messages through your contact forms. Implementing a whitelist can help reduce spam and ensure that only legitimate messages are delivered to your inbox.

To get started, you’ll need to create a list of email addresses or domains that you want to whitelist. This could include your email address, team members’ email addresses, and any other trusted contacts who might need to send you messages through your contact forms.

Once you have your list of approved email addresses or domains, you can configure your contact form plugin to only accept submissions from those addresses.

The exact steps for doing this will depend on the plugin you’re using, but most contact form plugins will have a whitelist feature that you can enable.

When you enable the whitelist feature, any submissions that come from email addresses or domains that are not on your approved list will be automatically rejected.

This can help reduce the amount of spam you receive and ensure that only legitimate messages are delivered to your inbox.
It’s important to note that implementing a whitelist can also have some drawbacks.

For example, if you accidentally leave an important email address off your list, that person may not be able to submit messages through your contact forms.

Additionally, if a spammer manages to spoof one of your approved email addresses, they may still be able to bypass your whitelist.
To mitigate these risks, it’s important to regularly review your whitelist and ensure that all necessary email addresses and domains are included.

You may also want to consider implementing additional spam filtering measures, such as CAPTCHAs or anti-spam plugins, to further reduce the amount of spam you receive.

Using a VPN – Protect Your WordPress Site’s Privacy

WordPress Security Guide: 20 Steps to Protect Your Site

As a WordPress site owner, it’s essential to protect your site’s privacy from spam and security threats. One way to do this is by using a Virtual Private Network (VPN). A VPN is a network that provides encryption and privacy to your internet connection. It creates a secure tunnel between your device and the VPN server, hiding your IP address and location.

Why Use a VPN for Your WordPress Site?

There are several reasons why you should use a VPN for your WordPress site:

1. Protect Your Site from Hackers

Hackers can steal your login credentials, inject malware into your site, and install backdoors. Using a VPN can help protect your site from these threats by encrypting your traffic and hiding your IP address.

2. Access Your Site Securely

If you frequently access your WordPress site from public Wi-Fi networks, you’re at risk of having your login credentials stolen. A VPN can protect you by encrypting your traffic and hiding your location.

3. Improve Your Site’s SEO

Search engines consider site speed and security when ranking sites. Using a VPN can improve your site’s speed by reducing latency and improving network performance. It can also protect your site from spam and malicious traffic, improving your site’s reputation and search engine rankings.

How to Use a VPN for Your WordPress Site?

Using a VPN for your WordPress site is easy. Here’s how to do it:

1. Choose a VPN Provider

There are many VPN providers available, and choosing the right one can be daunting. Look for a provider that offers strong encryption, a no-logs policy, and fast connection speeds.

2. Install the VPN Software

Once you’ve chosen a VPN provider, install the VPN software on your device. Most VPN providers offer software for Windows, Mac, iOS, and Android.

3. Connect to the VPN Server

After installing the VPN software, connect to the VPN server. Most VPN providers offer servers in multiple locations, so choose a server that’s geographically close to your WordPress site’s server.

Installing SSL certificate

Free SSL VS Paid SSL - Choose the Best SSL for Your Needs | Vodien

If you’re running a website, security should be your top priority. One of the most important steps you can take to secure your WordPress site is to install an SSL certificate.

  • An SSL certificate encrypts data between your website and your visitors, making it much harder for hackers to steal sensitive information.
  • To install an SSL certificate, you’ll need to follow a few steps.
  • The first step is to purchase an SSL certificate from a reputable provider.
  • There are many providers to choose from, including Comodo, DigiCert, and Symantec. Once you’ve purchased your SSL certificate, you’ll need to install it on your server.
  • The process of installing an SSL certificate will vary depending on your web hosting provider. Some hosting providers will install the SSL certificate for you, while others will require you to do it yourself.
  • If you’re unsure how to install an SSL certificate, it’s best to contact your hosting provider for assistance.
  • Once your SSL certificate is installed, you’ll need to configure your WordPress site to use HTTPS.
  • This involves updating your site’s URL to include the HTTPS protocol instead of HTTP.
  • You’ll also need to update any links within your site to use HTTPS instead of HTTP.

Finally, you’ll need to test your SSL certificate to ensure that it’s working properly. There are many online tools available that can help you test your SSL certificates, such as SSL Checker and Qualys SSL Labs.

Wrapping Up

As we come to the end of this comprehensive guide on protecting your WordPress site from spam with user-friendly contact forms, it’s important to recap the key takeaways and insights we’ve covered throughout the book.
By making it easy for genuine users to contact you and providing clear instructions and feedback, you can discourage spammers from inundating your inbox with unwanted messages.
We then delved into the various types of spam that can affect WordPress sites, including comment spam, trackback spam, and contact form spam. We discussed the impact these spam types can have on your site’s security, performance, and user experience, and provided practical tips for preventing and mitigating them.

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At mywebmaintenance.com we provide instant WordPress technical support. We also provide bespoke web hosting & expert management for thousands of WordPress websites. Use us for quick one-time fixes, or partner with us for ongoing WordPress website maintenance. Follow us on Facebook to find out where we are next.

Don’t Get Left Behind: The Benefits of Regular Website Maintenance for Your Business

Maintaining a website is essential because there is a new update every other day. The website is the initial digital place where you interact with your customers. It’s essential that every brand, big or small, looks for website maintenance services to stay current with navigation, page design, relevant content, optimized keywords, and internal linking. Different companies offer website maintenance services, and website maintenance costs vary! It depends on how diverse the website is and how you plan your future strategies. Some brands start with redesigning their brand website, while others use the website maintenance services of good companies and use their monthly website maintenance packages. After reading this blog, you will have a clear answer about what website maintenance involves and how long it takes. Every individual needs to work carefully, focus on the basics first and then proceed with updates.

What is internet site maintenance, and how long does it last?

As the name suggests, website maintenance is a continuous process of optimizing website performance. That includes updating the website design, fixing bugs and other crashes, optimizing the website speed, and other critical fixes. A website is not just about developing, designing, and deploying it on a server. Post-development maintenance and updating are essential for the practice to ensure continuous traffic growth and security. Moreover, regular maintenance plays an essential role in improving Google rankings and strengthening the SEO of the website. Given the market’s competitive nature, a well-maintained and up-to-date website is essential for both larger and smaller businesses. Websites that need to be maintained are riddled with errors that will most likely alienate their users. On the other hand, the overall health of a website is like your health: if you don’t check it regularly, it becomes vulnerable to potential damage, such as cyberattacks and malware. Keep in mind that Google takes hundreds of websites offline every day due to malware. Therefore, a well-maintained website is crucial for smooth operation. The answer to the question of how long it takes to maintain a website is quite simple! It depends entirely on the updates you make to your website. Sometimes it takes as little as half an hour, but other times it can take three to four days. The best way is to place the message “Website is being maintained” and inform your audience about the duration of the website maintenance. This way, your visitors will understand the maintenance time and stay on the website, which will have a negative impact.

Why you should prioritize the maintenance of your website?

Continually maintaining your website is critical to achieving your overall business goals. Whether your website is newly launched or recently redesigned, there is always room for improvement. Maintaining your website will prevent reputation-damaging mistakes from being noticed and cause you to lose customers or potential customers if they have a negative experience with the site. Four reasons why you should make regular website maintenance a business priority:

Branding

Your digital presence is essential to your business and contributes to your brand’s overall image. A well-functioning, user-friendly website is the first impression a potential customer will have of your business. A poorly maintained website with broken links, outdated information, and content that doesn’t meet your brand’s guidelines will likely send your customers back to search engine results pages and your competitors.

Better SEO

Every business wants to rank at the top of Google. Factors like broken links, poor navigability, or flimsy content can negatively impact your page ranking. Fortunately, well-maintained websites have an added advantage regarding search engine rankings. If you quickly identify and fix SEO blockers, search engines won’t penalize your website.

Eliminate conversion blockers

A good user experience on your website helps you avoid losing customers but can also help convert potential customers and generate valuable revenue or sales. Something as trivial and easy to overlook as a single incorrect contact form or an unlisted phone number on a crucial page can cost you business. Regular maintenance ensures that your website always meets visitors’ expectations.

Eliminate security vulnerabilities

A regularly maintained website is a more secure website. Website maintenance goes a long way in preventing malicious attacks on your website through security vulnerabilities such as outdated scripts, unprotected plugins, or missing CMS patches and security versions. Avoid your business being targeted by hackers and making headlines for the wrong reasons by regularly checking your website’s security vulnerabilities.

How Do Websites Get Hacked?

Up Before we go into detail about how to prevent your website from obtaining hacked, we should probably discuss what a hacked website looks like. While there is no set idea of what a hacked website looks like, there are patterns. And we should tell you now that if your website has been hacked, you will not doubt it, since something will certainly be very wrong. Here are some typical ways hacking presents itself:

Ransomware

The hacker threatens to publish your data and block access to your website unless a ransom is paid.

Gibberish Hack

You will discover many automatically created pages filled with keywords and gibberish to make them rank on Google for keywords. When people click on them, they are rerouted to a questionable website.

Keywords Disguised As A Hack

As above, but a bit more sophisticated at first glance, these pages look like the ones on your website because only the written content has been changed.

Japanese Keywords Hack

Creates random Japanese pages full of affiliate links to stores selling fake goods.

Malicious Code/Viruses

If a malicious code or a virus is infiltrated into your website, your website may stop working, or you will not be able to access it. It is also possible that all of your hardware may be impacted.

Denial Of Service (DoS)

Hackers make use of bots to overload a website with requests and crash the server it resides.

Phishing

Scammers contact your customers pretending to be with your company and use your branding in hopes of obtaining personal details.

FROM THE EXPERT

We asked Krys Lambiase, elderly product marketing manager at Endurance International Group (EIG), the parent company of web hosting giant Bluehost HostGator, to share his insights on website security with our readers and us. In this guide, you’ll find quotes and tips from Krys but first, he reveals the most significant security risks for new internet sites

Outdated Software Application

Website owners require to stay on top of updates for WordPress and other CMS plugins and anything else that needs an update. In addition to taking care of bugs or glitchessoftware application updates usually include security enhancements or patches. Hackers are constantly looking for ways to capitalize on software vulnerabilities. Today, many cyberattacks are automated. Criminals use bots to scan vulnerable websites. So whether you are not up to date on software, it’s simple for hackers to determine your website prior you can do anything about it.” Now that you know what a hacked website looks like check out these seven ways to prevent your website from becoming one

Install SSL

Setup SSL by buying a simple Secure Sockets Layer certificate is an essential first step.
  • Use anti-malware software applications to scan for and prevent malicious attacks.
  • Make your passwords unbreakable – 123456 is not enough!
  • Maintain your website up to date – using outdated software is like leaving your back door open.

Move up

One of the easiest things to protect your website, yourself, and your users are installing a Secure Sockets Layer (SSL) certificate. You may not know it, but you encounter SSL all the time when you surf the Internet. It is the reason for the “s” in “HTTPS” and the padlock in the address bar. Great to know what SSL means for Secure Sockets Layer. You set up an SSL certificate on your website that encrypts the data (such as login credentials) between your website and visitors. There are different levels of SSL – e-commerce sites that process payment data, for example, should use a more advanced version. Want to learn more? Learn more about what an SSL certificate is in our guide. SSL encrypts the information that is transferred between your website and your site visitors. Google currently warns visitors when they visit a website without SSL and even “discriminates” against these websites in its search results. SSL security is essential when accepting payments through your website, asking for credentials, or transferring files. Without it, the information is unprotected and unsafe for hackers. Krys Lambiase highlights the importance of SSL for website security – especially in online stores. “An SSL certificate is required on condition that you run an eCommerce store or collect visitor data such as emails on your website. This is where the importance of SSL becomes apparent. SSL certificates not only improve search engine optimization but also prove that all the data your visitors send to your website is transmitted over an encrypted channel, so hackers can’t view the data during transmission. You do not require to be intimate with the technical details of SSL security, so don’t worry if you don’t know how it works. The most important thing is that you know your website needs SSL and how to set it up. There are several ways to install SSL. We recommend the following three ways in particular:

Choose A High-Quality Website Builder That Includes SSL For Free

Install a simple Let’s Encrypt SSL certificate yourself. Choose a hosting provider that offers SSL for free in all packages (if you build your site with a content management system like WordPress.org). If you desire a much higher level of security, you will have to pay for an advanced SSL certificate. These differ in price and can be purchased from hosting providers or domain registrars. Unless you run a large online store or handle large amounts of sensitive data, the accessible version of SSL is probably sufficient. For more details on how to get an SSL certificate for your website, check out our dedicated guide. In just easy steps, we’ll guide you through the entire process! Hacker attacks are the most common cause of data breaches on the Internet, accounting for 61.9% of lost data. Greater than 8 billion records have been lost due to hacker attacks.

Use Anti-Malware Software

The good news is that anti-malware software does the hard work for you, so you don’t have to worry about the technical stuff. There are quite a few different anti-malware programs available. This means that you can tailor your security to the needs of your website and your budget. The security services offered include:
  • Web scanning
  • Malware detection and removal
  • Firewall for web applications
  • Vulnerability patching
  • DDoS protection
  • PCI compliance
If you don’t know what any of this means, that’s not a problem – that’s what anti-malware software is for! SiteLock is a world leader in website security and a popular anti-malware software often included in hosting plans. A good website creator or hosting provider should take care of your website security for you.
  • Free SSL
  • Hack protection
  • Automatic backups
  • DDoS protection
These are the security basics for your website and the features you should look out for when choosing a hosting provider. Regardless of whether your provider has built-in tools or offers additional free tools will provide you with welcome extra security. Great website security begins with a good web host, as explained:Webhosting is the foundation of your website. They help you obtain online and often provide additional tools for your website to create a website with the look and feel you want. Quality website hosting providers have protocols to protect WordPress and other content management systems they host, such as automatic security patches and updates. It’s the hosting provider’s responsibility to maintain their servers and perform the necessary security monitoring.

Make Your Passwords Unbreakable

Secure Website Templates Passwords go to the top. They’re so familiar to us that we sometimes forget how important they are. It’s easy to overlook the fact that your password is often all that stands between a hacker and your personal information. Passwords are an essential step and one of the easiest things you can change to increase the security of your website. Spend just 20 minutes today strengthening your passwords, and you’ll be on your way to a more secure website. Of small businesses surveyed said their company had been affected by an attack that misused employee passwords. The typical cost of each attack was just over $380 thousand! A survey conducted by the UK’s National Cyber Security Center analyzed the most commonly used passwords of accounts that have been attacked around the world. A list of the ten most frequently hacked passwords was then compiled if you use any one of the following passwords, you should change them (and change them now)!
  • qwerty
  • Password
  • abc123
  • password1
Instead of using easy-to-guess phrases, here’s what you should do instead:
  • Combine three random, unrelated, but memorable phrases.
  • Use a randomly generated sequence of characters.
  • Don’t use recurring passwords – use a password manager to manage all passwords.
  • Make your password long.
  • Never utilize personal information in your password – that’s the first thing hackers will try!
There is a seemingly endless list of password tips, and you should combine some of these tactics to create uncrackable passwords. Once you have your new bulletproof passwords, be careful with them – don’t share them, even with friends, and change them regularly (about once a quarter).

Keep Your Website Up To Date

To the top, We are not talking about posting the latest gossip or keeping your visitors up to date on your latest product. This is about the imp of keeping your website software up to date. If you are using a website contractor, you don’t have to worry about this because most builders will handle software application updates and security issues for you. However, if you’re using a platform like WordPress, you’ll need to stay up-to-date and make updates as needed. You need to perform updates for your core WordPress software and any plugins you have installed. If you don’t, everything can become outdated and vulnerable to bugs, glitches, and, worst of all, hackers with malicious code. Fortunately is that you can automatically set these updates in your dashboard but it’s still worth keeping an eye on it and making sure everything is running smoothly. If your website is outdated, it can have dire security consequences. So it can’t hurt to keep an eye on updates.

Website Maintenance Checklist

Websites today are never truly “finished” – they need constant maintenance to perform at their best. Many different elements contribute to the performance of a website, but some of the most important ones that need to be constantly monitored to present an excellent website are:

1. keep your CMS, scripts, plugins, and other CMS add-ons up to date

Outdated security patches and software are hackers’ best friends. To maintain a secure website, you must always use the latest version of your CMS. That will ensure that the latest security patches, plugins, and scripts are installed on your website promptly and prevent your website from becoming an easy target for cyber attacks.

2. Fix broken links

One of the biggest obstacles to a positive customer experience is a broken link – especially on an entry page. Broken link finders spot dead ends on your site and help you fix them before visitors notice. Broken links disrupt the user journey and can negatively impact your SEO ranking, so it’s essential to identify them as soon as possible.

3. Eliminate links to unsafe domains

Linking to unsafe domains makes your website look untrustworthy, hurting your brand’s reputation. To ensure your visitors’ safety – and your own – you should track down unsafe domains and delete them from your website. That will prevent your visitors from being exposed to phishing, malware, or other unwanted software.

4. Improve your readability

Users read web content differently than printed content and will quickly leave your website if the content is too dense. For a visitor to engage and convert, your website must speak a language they can relate to. Readability checks can help you identify complex text to understand, reducing the risk of bounces.

5. Banish spelling errors

Typos and grammatical errors reflect poorly on your business and can cause your bounce rate to skyrocket. Spotting and correcting spelling errors will ensure that your website (and brand) always look professional and credible.

6. Make full backups of your website

It’s wise to be prepared for the worst-case scenario – losing your entire website and rebuilding it from scratch. Regular backups of code (CSS, themes, plugins, JavaScript, and other files) and content (media files, text, etc.) reduce the risk of data loss due to domain issues, cyberattacks, natural disasters, or accidental content deletion. Backing up all files can be done manually or by an automated service. For larger websites, frequent backups are essential, while smaller websites can back up their content monthly.

7. Refresh your content

Your website should always be dynamic. Outdated content reflects poorly on your business and leads to a negative user experience. Website maintenance detects outdated or irrelevant content so it can be easily replaced or refreshed with pertinent, up-to-date information that meets visitors’ expectations. In addition, search engines prefer fresh content: The more often you update your content, the better your rankings will be.

8. Check for SEO obstacles

Every page of your website should be indexable by search engines and comply with SEO guidelines. Regular website maintenance will ensure that your new and old pages align with ever-evolving organic search best practices and algorithm changes and are increasing search results.

9. Speed up your website

A fast website is a must. Most visitors abandon a website after just a few seconds of loading time. Moreover, page loading speed is essential for search engine ranking – Google directs traffic to websites that offer a fast mobile browsing experience. If your website needs to be faster, it will affect your bottom line. Meet your visitors’ expectations by ensuring your site is interactive within five seconds. Use a performance monitoring tool to monitor and track your progress toward this goal.

Website maintenance services – a detailed analysis

One of the biggest threats to websites that are poorly maintained is security. Malware on a website can cause irreparable damage, and in the worst cases, such websites can even be taken offline. However, not only is your website at risk, but a malware-infested website also poses a potential danger to visitors. A website maintenance company checks the website and suggests appropriate changes and updates. Whether it’s a simple or complex website, you must take a hard look at the complexities involved and develop website maintenance plans that are beneficial for websites. Here is a short list of tasks to include in your website maintenance services for a weekly, monthly, quarterly, or yearly cycle.

1. Website maintenance to be done weekly

A website maintenance company should ideally complete the following tasks in a week:
  • Check that all pages on your website are loading smoothly and without errors. Fix any problems that may arise.
  • Back up your website data to ensure you have saved your previous version of the website in case there are any significant issues.
  • Update the core of your website and software. Also, update plugins to take advantage of the latest features and security protocols.
  • Delete spam comments from your website’s pages and blogs. You can use spam tools for this purpose.
  • Check if all the forms on your websites are working correctly and without any problems, especially after updating the forms.
  • Check if there are links on the pages of your website that need to be fixed. If so, remove them or redirect traffic to up-to-date pages.
  • Scan the pages of your website for 404 errors. Fix these errors or redirect them.
  • Update your existing content or write blog posts to increase traffic to your site and engage your audience.

2. Monthly website maintenance

A website maintenance company should ideally cover the following tasks in a month:
  • Check the loading speed of your website pages. Look for things that are slowing them down.
  • Your website can generate tons of cached data. Removing this data can significantly improve the overall speed of your website.
  • Run a security scan on your website to locate any potential security threats. If you find anything unusual, take action immediately.
  • Analyze the previous month’s statistics on your website.
  • The more content you publish on your website, the better it is for increasing traffic.
  • Therefore, check if there are blog posts that you can update.

3. Website maintenance is to be done quarterly

A website maintenance company should do the following tasks every quarter:
  • Carefully review the structure and design of your website to see if there is anything you can improve.
  • If the site’s design and structure need too much work, consider revamping your site.
  • Test all the forms, CTAs (calls-to-action), and popups on your website. Ensure that these customer-facing elements are responsive and don’t crash during the interaction.
  • Check that you can update all graphics and images on your website.
  • Try to optimize images and videos on your website to improve loading speeds.
  • Test your website on all devices and popular browsers to see if everything displays as designed.
  • Improve your search engine optimization and check if the meta titles and descriptions are still as effective. If not, update them.
  • Take a look at your advertising and marketing campaigns. Make necessary improvements and updates.
  • Thoroughly review your workload. That will help you figure out if there are processes you can automate.
  • Check the state of your backup by restoring the previous version of your website.

4. website maintenance to be performed annually

A website maintenance company should perform the following tasks annually:
  • Update all references on your website pages to the current year.
  • Check each page of your website for grammatical problems, irrelevance, or typos. If there are problems, fix them.
  • Make sure your website’s domain name has been renewed.
  • If any website design updates are due, have them done.
  • Check the active email addresses to see if there is an excess of unnecessary data that could be deleted.
  • Please review the most popular blog articles on your site and update them with new and fresh content.

A website maintenance plan is a never-ending process

As new tools are introduced daily to make website development more convenient, more and more websites are being created. Even though creating websites with many pages has become more accessible, keeping each page in a pristine condition is still difficult. You must pay attention to regular website maintenance and updates to protect your website. As mentioned earlier, regular website maintenance is an integral part of your business that grows independently. Therefore, you must take care of your website maintenance.

Why is regular maintenance necessary for your website?

Startups with new websites usually have an excess of things to take care of and work on. With so much to do, website maintenance, an important task, should be addressed. That has several disadvantages. Here are some reasons why maintaining a healthy and active website is essential for your business.

Search Engine Optimization (SEO)

SEO services allow users to be ranked via the SERPs. The reason brands and businesses create websites in the first place is to attract more potential customers and viewers. You will lose your audience if your website is not regularly updated with fresh content. That is because Google ranks the websites with the most relevant and up-to-date content in its search results. Even worse, if your website’s content is not updated for an extended period, there is a risk that Google will remove your website from the index altogether. Therefore, it is essential to regularly update your website with fresh content, keywords, and news to strengthen your SEO and drive more visitors.

Maintaining customer attraction

Retaining customers is just as important as driving traffic to your website. If the existing audience can’t find what they’re looking for on your website, i.e., up-to-date information and news, there’s a good chance they’ll migrate to other websites to satisfy their needs. To maintain your site’s appeal, keep your site’s content free of typos and grammatical errors and update it regularly with the latest information.

Security from cyber attacks and malware

Security from malware and cyberattacks is the most important reason why regular maintenance of your website should be your priority. Web server security is fundamental because hackers always look for a way to invade privacy. If your website is vulnerable to security threats, you are putting your website at risk and putting valuable customer data at risk that could be used for unethical purposes. Especially websites built on platforms like WordPress are at a higher risk of security threats. It is essential to update WordPress plugins regularly as they are the main reason WordPress websites attract hackers. Google takes down hundreds of websites daily due to malware infections, and you certainly don’t want yours to be one of them. Therefore, you must maintain and update your website regularly to protect it from security threats.

The corporate image of your brand

Saas websites are one of the most widespread trends that allow users to get money from the audience organically. Creating websites with well-designed structures and user interfaces has become easier than ever, so people’s expectations of professional websites from professional brands have increased. If your website doesn’t offer a professional look and feel, you’re technically scaring away your potential customers. Besides, no one likes a website full of bugs, errors, and slow loading times. Customers usually look for Saas’s websites to generate revenue for the brand. On the other hand, if your website loads faster and has no errors, you will likely retain most of your potential customers and attract more audience. Therefore, regular website maintenance has a significant impact on your business image.

Keeping up with the latest design and technology trends

If you maintain your website regularly, you’ll likely be an early adopter of the latest technology trends for your website. These trends can help the backend of your website run more smoothly. If you update it regularly, you can also take advantage of the latest features available with the updates. On the other hand, optimize the design of your website to make it look sleek. The better designed your website is, the more likely you are to convince your audience that you are the first choice.

Your peace of mind

Website maintenance can make the difference between success and failure for your business. A website that needs to catch up on maintenance can severely damage your brand reputation or, even worse, cost you a lot of money to get it back up to snuff. In contrast, an up-to-date, well-functioning website without bugs and errors can be valuable. It will compensate you with a higher ROI and peace of mind.

Advantages of outsourcing website maintenance services

Now that you know how much it would cost to maintain a website, you should do it yourself. Even though you can handle these tasks yourself, the process is time-consuming and requires professional expertise. Here are some benefits of outsourcing your website maintenance services.
  1. As mentioned earlier, website maintenance requires professional expertise. Hiring an agency means that qualified professionals will be working on your websites.
  2. Since the professionals will be responsible for the maintenance of your website, you will be able to use your time for your business.
  3. The maintenance package you choose will be based on the needs of your website. You only pay for the services you utilize, which makes this option very cost-effective.

How to determine if you should buy maintenance packages for your website

To determine if you require a website maintenance package, focus on the following critical elements.
  • Complexity or size of the website
  • The goal of the website
  • Amount of customized content
  • Scalability and growth potential of the business
  • The expertise of business owners in website maintenance
  • Relevance to the competition
  • The time you can spend on maintenance
Your website is an online partner for your business. Therefore, it should help you succeed in your industry. You should invest time and effort in maintaining the website. If you need the expertise, consider hiring an agency to maintain and update your website. Contact mywebmaintenance.com if you need a new website or want to upgrade your present one. Aside from website design and construction, we can also assist you with custom web development services, and even more.
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The Strategies for Boosting Your Website Traffic and Growing Your Online Presence

Ask a marketing expert or business owner what they want most, and they’ll likely tell you “more customers.” What typically comes after customers on a business’s wish list? More visitors to their website.

There are many ways to increase traffic to your website. In today’s article, we’ll introduce you to 25 of them, including some ways to increase traffic to your website for free.

1. Advertise

This option is so apparent that we will look at it first. Paid search, social media advertising, and present advertising (try our Smart Ads Creator!) are great ways to attract visitors, develop your brand, and get your website noticed.

Tailor your paid strategies to your goals – do you want more visitors, or do you also want to increase conversions? Each paid network has its pros and cons. Think carefully about your goals before you whip out your credit card.

If you’re hoping that more visitors to your site will also lead to more sales, you must target keywords with high commercial intent as part of your paid search strategies. Yes, competition for these keywords can be fierce (and expensive), but it can be worth it.

2. Get Social

It’s insufficient to produce great content and hopes people find it – you must be proactive. Among the best ways to drive traffic to your website is to use social media channels to promote your content.

Twitter is ideal for short, concise (and enticing) links, while Google++++ can help your site show up in personalized search results, which seems to be especially effective in B2B niches.

If you’re a B2C product company, image-heavy social sites like Pinterest and Instagram can help you attract a lot of attention. Here’s more advice on how to make the most of social media marketing.

3. Mix It Up

There’s no one-size-fits-all recipe for content marketing success, despite what some would have you believe. To vary the length and format of your content to make it as appealing as possible to different readers.

Mix shorter, news-based blog posts with longer content and videos, infographics, and data-driven posts for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the essential parts of your content. Without a compelling headline, even the most extensive blog post won’t get read. Master the art of headline writing.

Think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Wrong thinking. Optimizing your web content for search engines is still a valuable and beneficial technique. Are you making the best use of alt text from images? Are you creating internal web links to new content? What about meta descriptions? On-page SEO optimization doesn’t have to take forever and can help you increase your organic traffic.

6. Target Long-tail keywords

Have you covered your high-intent keywords and popular keywords? Then it’s time to target Long-tail keywords as well. Long-tail keywords make up a large portion of search queries on the internet. That means you’re missing out if you’re not targeting them as part of your paid search or SEO efforts.

7. Start Guest blogging

Before you say it – no, Guest blogging is not dead, although you may have heard it. A guest post on a reputable site can increase blog traffic to your site and incidentally build your brand.

Be warned, though – Guest blogging standards have changed radically in the last eighteen months, and spammy tactics can result in stiff penalties. So proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. Don’t just publish content on other blogs; invite people from your niche to blog on your site. They will likely share and link to their guest article, which could bring new readers to your site.

However, make sure you only post quality, original content with no spam links because Google+++ cracks down on low-quality guest blogs.

9. Go After Referral Traffic

Instead of trying to convince other sites to link to you (a tedious and time-consuming process), create content that is just begging to be linked to.

10. Post Content to LinkedIn

LinkedIn has become far more than a means to find a new job. The world’s largest social network for professionals is now a valuable publishing platform, which means you should regularly post content on LinkedIn. This can drive traffic to your website and raise your profile in your industry – especially if you have a medium to a huge following.

11. Implement Schema Microdata

Implementing Schema (or any other microdata format) doesn’t necessarily increase traffic to your site, but it does make it much easier for search engine bots to find and index your pages.

Another benefit of using schema for SEO is that it can lead to better rich site snippets, improving click-through rates.

12. Link Internally

The strength of your link profile depends not only on how many sites link to you but also on your internal link structure. When creating and publishing content, look for opportunities for internal links.

Not only does this help with search engine optimization, but it also leads to a better, more helpful experience for the user – the cornerstone for more visitors to your site.

13. Interview Industry Thought Leaders

Do you think interviews are only for the big guys in the industry? Send out emails asking to interview thought leaders in your industry and post the interviews on your blog. You’ll be amazed at how many people agree to talk to you if you ask them.

Not only will the name recognition increase your credibility and drive traffic to your website, but the interviewee will likely share the content, further increasing your reach.

14. Don’t Neglect Email marketing

Many companies focus on attracting new customers via content marketing that they ignore much more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email send can significantly increase traffic.

Just make sure you don’t bombard your customers with constant emails about every single innovation in your business. Also, don’t neglect the power of word-of-mouth marketing, especially from people already using your products or services.

Even a friendly email reminder about a new service or product can help you increase your traffic.

15. Make Sure Your Site is Responsive

When surfing the Internet taking location specifically on desktop PCs is long gone, the days. Today, more people than ever are using mobile devices to access the Internet. If you force your visitors to dig and scroll through your website, you’re asking them to go somewhere else.

Even if you have a simple website, you need to make sure it’s accessible and comfortable to view on various devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Have you ever waited thirty seconds for a website to load? Neither have I. If your website takes forever to load, your bounce rate will skyrocket.

Ensure your pages are as technically optimized as possible, including image file size, page structure, and third-party plugin functionality. The faster your website loads, the better.

17. Foster a Sense of Community

People want to speak their minds and express themselves on topics they care about. Therefore, building a community on your website is a great way to start a conversation and drive traffic to your site.

Implement a robust commenting system using third-party solutions like Facebook Comments or Disqus, or develop a specialized discussion forum where visitors can ask questions. However, don’t forget to manage your community to ensure minimum standards of decency are met.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few websites relevant to your business regularly.

Comments don’t necessarily lead to an immediate increase in traffic, but making a name for yourself by writing insightful, thought-provoking Comments on industry blogs and sites is a great way to get your name out there – which in turn can lead to more traffic to your site.

Remember that, as with guest posts, quality, and relevance are essential – you should share with other people in your niche and not spamming links on unrelated sites.

19. Examine Your Analytics data

Google Analytics is an important source of information on almost every conceivable aspect of your website, from the most popular pages to visitor demographics. Maintain a close eye on your Analytics data and use this information to optimize your advertising and content strategies.

Take note of which posts and pages are proving most popular. Review visitor data to see how, where, and when your website traffic is coming in.

20. Get Active on social media

It’s not enough to distribute content through social channels – you also need to participate in the community actively. Do you have a Twitter account? Then participate in group discussions with relevant hashtags. Does your audience leave Comments on your Facebook posts?

Answer questions and engage with your readers. Nothing scares people away faster than using social media as a broadcast channel – use social media as it’s meant to be used and interact with your fans.

21. Submit Your Content to Aggregator Sites

First, a note: don’t spam on Reddit and other similar sites in hopes of hitting the “jackpot” of traffic because it’s not going to happen.

Members of communities like Reddit are exceptionally savvy about spam disguised as legitimate links. Still, it doesn’t hurt to submit links that this audience will find helpful every once in a while. Choose a relevant subreddit, submit your content, and watch the traffic roll in.

22. Incorporate Video into Your Content Strategy

Text-based web content is all well and good, but videos can be a valuable tool for attracting new guests and making your website more engaging. The information shows that details retention is significantly higher with visuals than with text. This means that video marketing is a great way to grab – and hold – your audience’s attention while driving traffic to your website.

23. Research the Competition

You’re at massive cons if you’re not using software like BuzzSumo to discover what your competitors are doing. These services aggregate the social performance of certain websites and content to show you at a glance what topics are resonating with readers and making the rounds on social media in particular.

Search out what people are reading (and talking about) and mimic that kind of content to drive traffic to your website.

24. Host Webinars

People love to learn, and webinars are a great way to share your knowledge with your eagerly waiting audience.

Combined with an effective social media advertising campaign, webinars are a great way to drive traffic to your website. Send out an email about a week before the event and a “last chance to register” reminder the day before the webinar.

Be sure to archive the presentation so you can view it later and promote your webinars on social media. If you’re wondering how to run a webinar, click the link for some tips.

25. Attend Conferences

Regardless of the industry, you’re in, there are probably at least one or two major conventions and conferences relevant to your business. Attending these events is a good idea – speaking at them is even better.

Even a half-decent speaking engagement is a great way to establish yourself as a thought leader in your industry and get your website noticed.

Maintaining website traffic

Maintaining website traffic refers to the ongoing effort to sustain the level of visitors or users who regularly access a website over a period of time.

Here are some points to Maintaining website traffic:

1) Make Sure That Your Site Is Up-To-Date

You need a good site design that is up-to-date with the latest trends in web development. This will help keep visitors on your page longer as they can see what has changed since their last visit. You should also make sure that all of your pages have been updated within the past year or so. If not, then it may be time for an update!

2) Create A Blog On Your Website

Blogging helps you build authority online by creating content that people want to read. It allows you to share information that other websites don’t cover well enough. When someone visits your blog, they’ll often stay there long after visiting your main website because blogs tend to be more engaging than static sites.

3) Add Social Media Links To Your Page

Adding social media links will allow people who visit your site to connect with other users through Facebook, Twitter, LinkedIn, etc. This is an effective way to increase the number of visits to your site as it helps build relationships between your company and its customers.

4) Use Keywords And Tags Properly

Keywords are words that describe your products or services. They’re used when searching Google or Bing. Using them correctly increases your chances of being found by potential clients. For example, if you sell dog food, use “dog” and “food” as tags instead of just using one word like “dogs”. The same goes for any product or service you offer.

5) Optimize Images & Videos For Search Engines

Images and videos are great ways to attract new visitors to your site but search engines won’t rank these items very highly unless they contain certain keywords. So, before uploading pictures or video files to your site, add relevant text descriptions to each image/video file. Also, include those keywords throughout the body copy of your webpage.

6) Include Calls-To-Action

A call to action is something that encourages action from readers. CTA’s usually appear at the end of paragraphs or sentences. Examples include “Click Here Now” or “Buy Now”. These types of CTAs work best when paired with images or videos.

What is included in the Website Maintenance Services List?

We’ve already explained why website maintenance matters. Let’s look at the essential services part of the Website Maintenance Services List.

Here is the list you need to keep an eye on regarding website maintenance.

1. Scan for Vulnerabilities

Website security should be the primary reason why websites need to be maintained. Regularly scanning your website ensures that it isn’t hacked or taken over. Check for the spam messages that may have passed through your filters.

2. Repairs and Fixes

Check both internal and external links. A link checker can be run to look for broken links that frustrate the users and reduce the search engine rankings.

3. Browser Compatibility Testing

Ensure that all aspects of your site work well in the most commonly used browsers. You need to ensure your website works well for everyone.

4. Software Update

The critical software your site relies on should be updated. For example, CMSs, themes, and plugin systems. Also, upgrade non-critical software if they are worth applying.

5. Website Backups

Database backups would be automatically performed weekly and restored at least once a month.

6. Site Speed

This is a significant point to check. Use Yahoo’s YSlow or Google Pagespeed Insights to identify the issues slowing your site’s speed.

7. Search Engine Optimization (SEO)

With SEO, you identify the issues that affect your site’s ranking so that you can fix them.

8. Analytics

Check the crucial metrics of your website and the trends in those metrics using the Google Analytics dashboard.

9. Functionality

Ensure that you check all the essential functions, including filling out forms, contacting people, and checking out.

10. Website Content

Updating content on websites makes them fresh and up-to-date for users and search engines alike. So, regularly review your content, fix any mistakes, and upload the updated information with targeted words in an improved style.

Well, these are the basics of website maintenance services. Businesses may go deeper into their websites based on their websites, but they shouldn’t ignore them. It’s essential to nurture and maintain your website if you want to succeed online. Maintenance ensures the web page’s performance is at its peak. It removes errors, secures the web page against attacks, and delivers the best user experience to the customers.

Why is website maintenance necessary?

Potential customers are most often searching for relevant information, quality content, and expert advice at the same time. This is when website maintenance becomes crucial. Regular content revisions will keep your website engaging and maintain a high search engine ranking.

There are numerous other reasons to keep your website updated regularly, including:

Enhances User Satisfaction

View your website from the perspective of a visitor. If the loading speed is slow and there is broken content everywhere, you will get annoyed. However, you will be pleased if the website is well-maintained, with good web design and necessary details. Your top priority is to provide an excellent user experience. Visitors will be impressed with a well-designed website, encouraging their use of your products and services. If you suggest your brand to family members and friends, they become your brand promoters.

Improves Your SEO

Google prefers websites that are well-optimized and provide the best value for their visitors. If your website’s redirection pages aren’t working, your company’s search engine ranking will suffer. If Google finds any issues on your website, you may be deindexed. Your website’s primary purpose is to attract visitors, so updating your site with relevant content, news, keywords, etc., can help keep you current.

Boosts Protection

Security is the most important thing when it comes to websites. Regularly updating your website with new features and security patches is essential for keeping your site safe and secure. Hackers may be interested in websites that haven’t been updated for a long time. If you fail to address security issues for a prolonged period, you may face downtime or even total business failure.

What does website maintenance cost?

Keeping your site consistent and working requires regular maintenance. There are many factors to consider when choosing a hosting web service, including website design, market­ing tactics, frequent software updates, and domain and storage costs.

Moreover, the platform and functionalities you select when creating a website impact its ongoing costs. The costs of using a website builder versus a content management system will be considerably different.

All domain name renewal feesweb hosting plan rates, and SSL license charges are included in website maintenance costs since they’re required to keep your website online. Next, there are the costs of email accounts, specialized tech­nical support, and eCommerce serv­ices, which vary depending on the kind of website you’re building.

Other costs such as web hosting, plugins, and search optimization (SEO) help improve the site’s operation and increase traffic. The amount of money spent on each category depends on the needs of your website, so you need to determine how much money you want to spend on each category. We’ll look at nine essential website maintenance costs to help you plan your website budget.

Before choosing a web maintenance plan:

  1. Make a list of your needs.
  2. Compare different service providers’ offers.
  3. Look at the estimated website maintenance costs for different types of websites.

The following are the critical website maintenance costs:

  • $10-$20 per year for a domain name.
  • SSL certificates are available for $0-$50 per month.
  • Web hosting services range from $2.75 to $15.00 per month.
  • Email hosting costs between $1 and $5 per month.
  • $0-$1,000 per month for technical support.
  • $0-$800/month for search engine optimization.
  • Updates to the content – $0 – $3,000 in total.
  • $0-$200/month for general updates.

You’re all prepared to keep up the excellent job with all these steps in mind!

Now that you know the average website maintenance cost, you can create an appropriate budget for website maintenance. The output is a list of sentences with paraphrasing. You should keep in mind that your costs may vary depending on the type of site that you’re running: an eCommerce site accepting payments on-site will require more SSL security, for example, than a personal blog. You may be able to get most of the services you need for free if you use a website builder. However, some basic fees will be included with your plan.

Website maintenance checklist:

Following an effective maintenance plan guarantees that your site continues serving as one of your most valuable marketing tools. We’ve created a checklist of actions to keep your website up to date-and running smoothly for your visitors.

 Here’s a comprehensive list of website upkeep tasks to keep in mind:

1. Website Maintenance Checklist every week

  • Verify for 404 errors and, if any exist, correct them.
  • To enhance SEO traffic, publish one or more blogs.
  • Check to see that all of the forms are functioning correctly.
  • Create a blog article to promote in your community.
  • Look for any broken links.
  • Plugins and software that are vital to the system should be updated.

2. Website Maintenance Checklist every month

  • Perform a security audit.
  • Check loading speed and resolve any errors as soon as possible.
  • Analyze the most important statistics.
  • Ensure that your website is visible in local searches.
  • Make changes to the material to make it more relevant.
  • Analyze the most and most negligible prevalent content on the website.

3. Website Maintenance Checklist quarterly

  • Look for any areas where you can improve the content.
  • Graphics and images should be updated.
  • Meta descriptions and titles should be updated.
  • Keep track of your website’s backups.
  • Check if popups, forms, and other features are functioning correctly.
  • Examine your website on the most widely used browsers and devices.
  • Examine the uptime logs – if it’s less than 99.9%, take action.
  • Check to see if your site is mobile-friendly.

4. Website Maintenance Checklist every year

  • Consider updating your website’s design.
  • Revise the copyright information in the footer as well as any references.
  • Domain names should be renewed.
  • Examine the content for accuracy.
  • Your best-performing blogs should be updated.

Wrap Up

The web is constantly changing, and so are the standards used by social media platforms, web browsers, and other websites. You might have heard, for example, that SSL is becoming a requirement for websites and that not having it could harm how people perceive and find your website. SSL is a great security measure for your website. Still, it’s not easy to install, and the work can usually be compensated under a regular monthly maintenance contract if appropriately managed.

A great way to supplement your monthly revenue is to offer a website maintenance service. It will not only improve your sales but will also keep your current customers engaged. Eventually, this will aid in your growth. It may require some initial investment, but you’ll be successful before you know it as long as you’ve got the larger picture in mind.

We hope that this article has helped you see how important it is to include website maintenance services as part of your website design process and to keep your website healthy in the long run.

Contact mywebmaintenance.com if you need a new website or want to upgrade your present one. Aside from website design and construction, we can also assist you with custom web development services, and even more.

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Enhancing Your Website Security: What You Need to Know to Protect Your Data

A website is the first impression your business will have on potential customers. It is essential to ensure your website is secure so no unauthorized person can access your information or deface it.

You can take a few simple steps to increase your website’s security.

Security Is Essential For Everyone

And our research confirms that. We spoke to 425 users who chose their first web host, and others switched providers about the features they value most. 25% of all respondents cited security as their top priority.

  •  Why would someone hack me?
  • Why does it also matter if a hacker gets into my website?

Aside from losing money, a hacking attack can result in significant traffic losses, your website being blocked or crashed, and even identity theft. Your data and that of your visitors could be at risk.

This is another common concern, but luckily you don’t need scary technical skills to secure your website. These steps are easy to implement, and we’ll walk you through every part of the process.

How Do Websites Get Hacked?

How to secure your website with HTTPS? | one.com

Before we go into detail about how to prevent your website from getting hacked, we should discuss what a hacked website looks like.

While there is no set idea of what a hacked website looks like, there are patterns. And we should tell you now that if your website has been hacked, you will not doubt it since something will undoubtedly be very wrong.

Here are some typical ways hacking presents itself:

Ransomware

The hacker threatens to publish your data and block access to your website unless a ransom is paid.

Gibberish Hack

You will discover many automatically created pages filled with keywords and gibberish to make them rank on Google for keywords. When people click on them, they are rerouted to a questionable website.

Keywords Disguised As A Hack

As above, but more sophisticated at first glance, these pages look like the ones on your website because only the written content has been changed.

Japanese Keywords Hack

Creates random Japanese pages full of affiliate links to stores selling fake goods.

Malicious Code/Viruses

If a malicious code or a virus is infiltrated into your website, your website may stop working, or you will not be able to access it. It is also possible that all of your hardware may be impacted.

Denial Of Service (DoS)

Hackers use bots to overload a website with requests and crash the server it resides.

Phishing

Scammers contact your customers pretending to be with your company and use your branding in hopes of obtaining personal details.

FROM THE EXPERT

We asked Krys Lambiase, elderly product marketing manager at Endurance International Group (EIG), the parent company of web hosting giant Bluehost HostGator, to share his insights on website security with our readers and us. In this guide, you’ll find quotes and tips from Krys, but first, he reveals the most significant security risks for new internet sites.

Outdated Software Application

Website owners must stay on top of updates for WordPress and other CMS plugins and anything else that needs an update. In addition to taking care of bugs or glitchessoftware application updates usually include security enhancements or patches. Hackers are constantly looking for ways to capitalize on software vulnerabilities. Today, many cyberattacks are automated. Criminals use bots to scan vulnerable websites. So whether you are not up to date on software, it’s simple for hackers to determine your website prior you can do anything about it.” Now that you know what a hacked website looks like, check out these seven ways to prevent your website from becoming one

Install SSL

Setup SSL by buying a simple Secure Sockets Layer certificate is an essential first step.

  • Make your passwords unbreakable – 123456 is not enough! Use anti-malware software applications to scan for and prevent malicious attacks.
  • Maintain your website up to date – using outdated software is like leaving your back door open.

Move up

One of the easiest things to protect your website, yourself, and your users are installing a Secure Sockets Layer (SSL) certificate. You may not know it, but you encounter SSL when you surf the Internet. It is the reason for the “s” in “HTTPS” and the padlock in the address bar.

Great to know what SSL means for Secure Sockets Layer. You set up an SSL certificate on your website that encrypts the data (such as login credentials) between your website and visitors. There are different levels of SSL – e-commerce sites that process payment data, for example, should use a more advanced version.

Want to learn more? Learn more about what an SSL certificate is in our guide.

SSL encrypts the information transferred between your website and your site visitors. Google currently warns visitors when they visit a website without SSL and even “discriminates” against these websites in its search results.

SSL security is essential when accepting payments through your website, asking for credentials, or transferring files. Without it, the information is unprotected and unsafe for hackers.

Krys Lambiase highlights the importance of SSL for website security – especially in online stores.

“An SSL certificate is required on condition that you run an eCommerce store or collect visitor data such as emails on your website. This is where the importance of SSL becomes apparent. SSL certificates improve search engine optimization and prove that all the data visitors send to your website is transmitted over an encrypted channel, so hackers can’t view the data during transmission.

You do not require to be intimate with the technical details of SSL security, so don’t worry if you don’t know how it works. The most important thing is knowing your website needs SSL and how to set it up.

There are several ways to install SSL. We recommend the following three ways in particular:

Choose A High-Quality Website Builder That Includes SSL For Free

Install a simple Let’s Encrypt SSL certificate yourself. Choose a hosting provider that offers SSL for free in all packages (if you build your site with a content management system like WordPress.org). If you desire a much higher level of security, you will have to pay for an advanced SSL certificate. These differ in price and can be purchased from hosting providers or domain registrars. Unless you run a large online store or handle large amounts of sensitive data, the accessible version of SSL is probably sufficient.

For more details on how to get an SSL certificate for your website, check out our dedicated guide. In just easy steps, we’ll guide you through the entire process!

Hacker attacks are the most common cause of data breaches on the Internet, accounting for 61.9% of lost data. Greater than 8 billion records have been lost due to hacker attacks.

Use Anti-Malware Software

The good news is that anti-malware software does the hard work for you, so you don’t have to worry about the technical stuff.

There are quite a few different anti-malware programs available. This means that you can tailor your security to the needs of your website and your budget. The security services offered include:

  • Web scanning
  • Malware detection and removal
  • Firewall for web applications
  • Vulnerability patching
  • DDoS protection
  • PCI compliance

If you don’t know what this means, that’s not a problem – that’s what anti-malware software is for!

SiteLock is a world leader in website security and a popular anti-malware software often included in hosting plans.

A good website creator or the hosting provider should take care of your website security for you.

  • Free SSL
  • Hack protection
  • Automatic backups
  • DDoS protection

These are the security basics for your website and the features you should look out for when choosing a hosting provider. Regardless of whether your provider has built-in tools or offers additional free tools will provide you with welcome extra security.

Excellent website security begins with a good web host, as explained:

Webhosting is the foundation of your website. They help you obtain online and often provide additional tools for your website to create a website with the look and feel you want. Quality website hosting providers have protocols to protect WordPress and other content management systems they host, such as automatic security patches and updates. The hosting provider is responsible for maintaining their servers and performing the necessary security monitoring. ”

Make Your Passwords Unbreakable

Passwords go to the top. They’re so familiar to us that we sometimes forget how important they are. It’s easy to overlook that your password is often all that stands between a hacker and your personal information.

Passwords are an essential step and one of the easiest things you can change to increase the security of your website. Spend 20 minutes today strengthening your passwords, and you’ll be on your way to a more secure website.

Of small businesses surveyed said their company had been affected by an attack that misused employee passwords. The typical cost of each attack was just over $380 thousand!

A survey by the UK’s National Cyber Security Center analyzed the most commonly used passwords of accounts that have been attacked worldwide. A list of the ten most frequently hacked passwords was then compiled. If you use any one of the following passwords, you should change them (and change them now)!

  • qwerty
  • Password
  • abc123
  • password1

Instead of using easy-to-guess phrases, here’s what you should do instead:

  • Combine three random, unrelated, but memorable phrases.
  • Use a randomly generated sequence of characters.
  • Don’t use recurring passwords – use a password manager to manage all passwords.
  • Make your password long.
  • Never utilize personal information in your password – that’s the first thing hackers will try!

There is a seemingly endless list of password tips; you should combine some of these tactics to create uncrackable passwords. Once you have your new bulletproof passwords, be careful with them – don’t share them, even with friends, and change them regularly (about once a quarter).

Keep Your Website Up To Date

To the top, We are not talking about posting the latest gossip or keeping your visitors up to date on your latest product. This is about the imp of keeping your website software up to date.

If you are using a website contractor, you don’t have to worry about this because most builders will handle software application updates and security issues for you. However, if you’re using a platform like WordPress, you’ll need to stay up-to-date and make updates as needed.

You need to perform updates for your core WordPress software and any plugins you have installed. If you do, everything can become updated and vulnerable to bugs, glitches, and hackers with malicious code.

If your website needs to be updated, it can have dire security consequences. So it can’t hurt to keep an eye on updates. Fortunately, you can automatically set these updates in your dashboard, but it’s still worth keeping an eye on it and ensuring everything runs smoothly.

Get Started Today With mywebmaintenance.com

If you’re looking for web hosting providers to help you provide web hosting & expert management for thousands of WordPress websites, we’d be happy to discuss our services. Contact us now for web hosting services and to see how you can get started.

Examining the Importance of Monitoring Website Traffic

There are over 1.3 billion websites worldwide, and everyone is looking for visitors.

So the competition is fierce, and that’s one of the reasons marketers and businesses invest in SEO, PPC, and social media campaigns to drive website traffic. However, you won’t see any progress or marketing ROI if you don’t track your traffic volume.

Free tools, such as Google Analytics (GA), provide a wealth of information about your website visitors and their actions. This post is about why tracking your traffic is so important.

1. UNDERSTAND YOUR DATA

You can only know your traffic data and analytics through website monitoring. You can obtain a report on your traffic sources, keyword volume, number of pages viewed, and countries with the highest traffic. This data is crucial for decision-making regarding SEO campaigns and customer experience.

Most importantly, you can determine your conversion rate and understand your customers’ journey to optimize essential things. This way, it’s much easier to identify your visitors’ problems that prevent them from taking the actions you want them to take.

Solid marketing today is based on actionable data and consumer preferences. Google Analytics gives you the data you need to analyze your website’s performance and usage, increase traffic, and improve the visitor experience.

2. GET TO KNOW YOUR CUSTOMERS

Your website traffic helps you understand what visitors are doing on your website, what they are looking for, and what drove them to convert.

You can improve your services and products when you regularly know what visitors are searching for. You can create purchaser profiles for your potential customers with your customer data. You can define your perfect persona by age, location, salary, and interests.

With GA, you can determine where most of your visitors come from. Location demographics will provide you with a list of countries with more visitors. This way, you know who and where to target to ensure consistent website traffic.

3. DETECT AND FIX ERRORS

Tracking your traffic also helps you identify potential website errors, such as replicate URLs, duplicate tags, web spam, and broken URLs. These are a few issues that affect your traffic and website performance on various browsers and devices.

If you observe a sudden drop in traffic, there is a possible reason. Besides search engine updates, it may be website hosting issues, 404 errors, or slow website speed. Fixing these issues can potentially lead to an increase in web traffic.

Google Analytics also sends notifications to your dashboard when there is an issue with your account setup and website accessibility. These can be redundant hostnames where your website receives data from different hosts. You will also be notified if your conversion rates drop.

4. KNOW THE PERFORMANCE OF YOUR PAGES

With an analytics tool that monitors your site’s traffic, it’s easier to monitor the performance of your pages. You want to find out which pages are ranking well, which can be improved, and which are not ranking at all.

If you know the content that keeps visitors on your site for a long time, you’ll also know what kind of information visitors want. This way, you can create content that quickly engages visitors. Also, you can add internal links to these posts to promote other pages and posts on your site.

Information about pages that perform the worst is also essential to make changes and improvements. They provide insight into how visitors arrive and depart from these pages. You can also identify the possible reasons for the high bounce rates on the worst-performing pages.

One reason may be that the content doesn’t offer what visitors want. It can also be because your web content is technical and complex for most visitors to understand. Conducting a content analysis will assist you in identifying problems and taking the right actions.

5. CHECK YOUR SHOPPING CART ABANDONMENTS

If you run an e-commerce website, you have every reason to track your website traffic, especially if your buying cart abandonment rate is high. With the Goal Funnel in GA, you can set up a goal if you have a multi-step checkout process.

This way, you can determine the points at which your visitors abandon the checkout process. For example, if you notice many visitors abandoning the checkout page, you need to determine why. It may be the total cost of the order, payment options, shipping costs, or an unfriendly design.

When you find out the reason, you can more easily optimize your payment process by eliminating the unpleasant points for your visitors. Review the information you ask for during checkout to see if it triggers purchase anxiety. You also need to eliminate any unnecessary steps.

6. IDENTIFY WHEN YOUR WEBSITE IS BUSIEST

Your content strategy and campaigns need to consider when your website is most visited. With GA, you can break down your traffic by day of the week and time of day to get a more accurate look at traffic during peak hours.

That will help you determine when you should release new content or expand your campaigns to get the most visitors. Knowing this information is key to your marketing success, publishing content that can be shared, and improving your conversation rates.

3 Tools You Should Use to Track Your Website Traffic

You need to know where your visitors are coming from, what they’re interested in, and what their browsing habits are. That way, you can target and effectively adjust your website content, SEO, marketing, and advertising strategies as your business grows. 

1. GOOGLE ANALYTICS

Google Analytics is the king of all site monitoring tools – a free web analytics tool offered by Google that assists you in analyzing your website traffic. Evaluating your advertising strategies, optimizing SEO, digital marketing, etc., is essential.

Knowing how many individuals visit your website by age or location, where they come from, and what pages they visit is very helpful in figuring out who your primary target audience is on the internet.

Google Analytics is placed on your website with a tracking code that needs to be entered under the “Website Settings/Third Party Vendors” tab in Showit and an embedded code that needs to be placed in your custom head HTML section.

2. HEATMAP

This feature is good. Heatmap shows you exactly where visitors are clicking and how often. While Google Analytics shows you which pages are visited, Heatmap shows which parts of the page are clicked.

3. GOOGLE SEARCH CONSOLE

Google Search Console shows me what people search for when they type something into Google. It is an excellent tool for search engine optimization – it shows you what people are searching for and how they phrase their search queries. Focusing on these keywords when writing your website copy, naming your images, and writing meta titles and descriptions would be best.

Google Analytics and Google Search Console send monthly updates via email, and Heatmap constantly runs in the background of your site (you can turn the results on and off if you don’t want to see them as often). Use all three applications to track traffic to website, and also recommend them to all clients!

As long as you have a website, tracking and monitoring your traffic is essential to see how visitors engage with your content.

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Why Is Security Monitoring Important?

Knowing what’s taking place under the hood of your network and computer systems is incredibly important for your company’s security. It gives you critical insight into the threats you face and provides the information you need to quickly and efficiently resolve security issues as they arise.

A data breach can cause irreparable damage to your operations, finances, and reputation. Security monitoring can help you stay one step ahead of attackers.

What is security monitoring?

Security monitoring collects and analyzes information to detect unusual behavior or unauthorized activity on your network. That allows you to detect incidents early and respond to them more effectively.

With the visibility and understanding gained from collecting information from your network, security controls, servers/endpoints, and user applications, you can create a set of triggers that alert the business when something is wrong.

Not only can you set alerts for malicious behavior from outside your network, but you can also detect unusual activity by your employees, making it more difficult for attackers.

With cyber threats on the rise and tech-savvy, sophisticated criminal gangs on the rise, you must be able to spot incidents before they cause severe damage and take effective action quickly.

It is essential because cyber threats are on the rise. There are many kinds of security incidents – ransomware, social engineering (e.g., phishing), and hacking – but the question of who is behind the threats has taken cybersecurity to a new level. While there are still local threats and petty crimes, the threat from organized crime, state actors, and terrorist groups is growing. These attackers target financial and critical national information and are determined to cause widespread disruption if necessary.

The problem is that organizations typically don’t have the awareness or resources to realize they are under attack until they receive the ransom demand or their data is published on the dark web. By frequently monitoring your systems, you have a better chance of limiting the damage in the early stages of an attack.

How does security monitoring work?


Security monitoring aims to enable your organization to detect attacks, malicious activity, incoming data security threats, or even lurking problems within your systems. Having all relevant data collected and part of the alert is critical to understanding the incident so the situation can be quickly diagnosed and remediated. That is achieved by looking for patterns in the data, either from a single source, such as a user system, or by correlating it across multiple systems and sources to create a picture of an incident that the security team can investigate.

Attackers can linger on your network for weeks and months, waiting for an opportunity to strike. It takes approximately 280 days to detect and contain a vulnerability, so you must manage your defenses and respond quickly. Piers Wilson, head of product at Huntsman protection, states, “Speed is important. The time it requires to detect and respond to an attack makes a big difference in terms of the damage it does, the amount of data stolen, and the impact on the business’s reputation. Time is of the essence!”

However, all of this puts a massive workload on the team that has to deal with all of these alerts. Without centralized oversight and agreement with the business on what constitutes a significant risk, this job can be overwhelming, specifically if you have a small IT group.

Threats evolve daily, and many escape detection. New technologies leveraging AI can detect behavior patterns rather than just relying on information about previous intrusions to detect incidents. The tools learn over time and can process large amounts of data. The ability to detect the unusual in your systems increases the chances of protecting your business.

What is the distinction between security monitoring and SIEM?

The fact that your company has not suffered a security breach does not mean it has no vulnerabilities. A SIEM tool can be part of your security monitoring. SIEM is short for security details and event management. It combines two types of technologies: security information management, which is the analysis of data from your log files about threats and events, and security event management, which is real-time security monitoring that alerts you to important issues.

SIEM collects data from all types of devices, servers, domain controllers, etc., in your IT infrastructure and sorts them into categories such as successful and failed logins or malware activity. It correlates and analyzes this threat information across the IT environment to build a picture of past and current threats for effective detection and response. When it determines a threat, it generates an alert and defines the threat level of that alert so an organization’s security team can respond appropriately.

SIEM is just as good as the data it receives. However, SIEM often lacks context and the ability to distinguish between enterprise-approved and suspicious data activity. That’s why gathering data from both the enterprise and the cloud is essential to get the complete picture.

What’s the distinction between security monitoring and network monitoring?

Do you wish to monitor the health of your network or the security of your networks, such as data and integrity monitoring?

Network monitoring looks at the elements of the network infrastructure, while security monitoring includes file and integrity monitoring.

Network monitoring tells you how well your platform is, running-whether there are bottlenecks, errors, or devices offline. Some of these issues could be due to malware. In this case, security monitoring provides additional alerts and protection.

The benefits of network monitoring


1. Visibility of the network

You require to be able to monitor every element of your network. That includes all the devices connected to your network and the traffic that flows through it. It is the best way to keep an eye on the health of your network and identify performance issues.

Keeping track of all the tools on your network can be challenging. Automated network mapping tools can provide a complete view of even the most complex ecosystems as part of your network monitoring.

2. Maintaining compliance

Organizations that need to maintain regulatory compliance need the appropriate network monitoring tools. PCI DSS, HIPAA, FISMA, SOX, and others need network monitoring as part of the internal control structure for compliance, in addition to the external security controls already in place.

3. Preventing downtime

Downtime is a productivity killer and very expensive. In a recent survey, 40% of companies said an hour of downtime costs between $1 million and $5 million.

Monitoring can help you prevent unexpected downtime. An essential aspect of network monitoring solutions is detecting warning signs that could indicate a device failure or network problem. This way, you can identify the problem and prevent downtime.

Network monitoring helps prevent downtime and enables IT teams, to optimize performance to run operations more efficiently.

4. Find and fix problems quickly

When a problem occurs, network monitoring helps you isolate the problem faster. Whether it’s a traffic fluctuation, a configuration mistake, or something more serious, network maps can help you quickly find the source of the problem. Network automation tools that are part of your monitoring solution can fix many problems automatically.

Lowering the mean time to repair (MTTR) reduces downtime or poor network performance, and your IT team can concentrate on other issues.

5. Detect security threats

Network monitoring is primarily for performance monitoring, but it can also help uncover security threats in your system. Malware or viruses may not be visible at first glance, but your network monitoring solution can highlight unusual activity, such as suspicious use of network resources. You can detect small threats by continuously monitoring for unusual or suspicious activity before they become significant.

You can also proactively detect unauthorized access or security threats such as DDoS attacks or unauthorized downloads.

6. Bandwidth usage monitoring

If your bandwidth is overloaded, you’ll have unhappy employees and customers. By monitoring bandwidth usage, you can identify when slowdowns are occurring. When bandwidth usage reaches a critical level, you’ll be alerted so you can adjust your quality of service (QoS) protocols or take other steps to improve performance.

7. Capacity planning

User needs are also constantly evolving. As a result, it can be challenging to predict how and where users will use network resources in the future. As utilization increases, planning for additional infrastructure and capacity to meet this demand is essential.

By actively tracking and monitoring performance and utilization, you can use network-monitoring software to identify when utilization is skyrocketing. You can better anticipate future capacity and upgrade the network by comparing current performance.

Historical data can also help justify future investments when it comes to budget. Suppose you can provide evidence that the network is slowing down or performance is degrading due to increased utilization. In that case, convincing executives that you need to upgrade systems is much easier.

8. Deploy new technologies

Network monitoring is also essential when new technologies are to be deployed. It helps determine whether the network can handle additional resources and proactively identifies potential performance issues. After implementation, you can monitor the network to ensure performance doesn’t suffer.

9. Reducing the burden on IT teams

There’s also an underappreciated benefit of network monitoring tools. IT groups have a lot on their plate these days. Network growth and complexity have placed a significant burden on teams, which are typically understaffed and still expected to ensure perfect performance. The right network monitoring tools, like WhatsUp Gold, can significantly reduce this burden.

IT groups regain control of their network without manually addressing performance, receive proactive alerts when something is wrong, and reduce downtime. When an issue is detected, network monitoring solutions make it easier to identify, isolate and fix the issue.

That frees up time for team members to focus on other projects that can drive revenue growth. That can be invaluable.

10. Return on investment

Network monitoring also offers a measurable ROI. If you save one hr of downtime annually, monitoring has more than paid for itself. Add in the reduction in support calls, time spent troubleshooting issues, and maintaining the network performance needed to be efficient, and you can see how quickly the ROI adds up.

Why is continuous monitoring so important?

By monitoring the behavior of your systems 24 hours a day, seven days a week, 365 days a year, you shorten the time between detecting a threat and taking action. Consistent snapshots of real-time activity give you one of the best ways to detect a malicious user.

Around-the-clock monitoring also helps you identify the vulnerabilities and strengths of your IT infrastructure, providing valuable business insights that help you develop a sustainable and effective risk management strategy.

How does security monitoring help with compliance?

The National Cyber Security Centre alerts that a failure to monitor systems can result in attacks going unnoticed, which in turn can result in your failure to comply with legal or regulatory requirements. It recommends that organizations comprehensively understand how users access systems, services, and information.

Security monitoring helps measure or verify compliance. If you don’t have a record of activity related to the security controls, you won’t be able to demonstrate compliance – a common compliance failure.

Protecting your data and systems

Security monitoring helps detect sophisticated threats that can bypass traditional security tools. It can find a broader range of threats and reduces the time it takes to defend against attacks.

Compliance is critical, but it is the “floor,” not the “ceiling.” The objective of protecting data and systems – keeping private data private – is the very purpose of security monitoring. It provides information on which the company can act.

Setting up a security operations center is expensive. It can be time-consuming for your security team to sift through all the automatically generated alerts, risking missing a critical security event. The alternative is to utilize a managed service from a trusted third-party provider.

The Security Standards Organization (CREST) notes that “organizations of all types struggle to identify and effectively address potential cybersecurity incident indicators.” The organization recommends that organizations engage the services of one or more specialized third-party vendors for all or part of their security activities.

Whatever you decide, when the worst happens, around-the-clock security monitoring gives you the information you need to make quick decisions and analyze events

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How to Generate Leads for Your Business – Lead Generation Strategies, Tips, & Tricks

According to the SBA (Small Business Administration), about one-third of employees fail within the first two years. While this article is not intended to break down the general reasons for business failure, it highlights one of the most critical factors: consistent lead generation.

For your business to overgrow and become permanently profitable, you must learn to acquire business leads.

What Is lead generation in Marketing?

In marketing, lead generation is the process of gaining actionable customer interest in your company’s services. It usually involves a customer initiating a conversation with you or providing you with their contact information to engage with your firm’s products or services.

For example, a law firm might receive business leads to generate leads.

  • Forms submitted by potential clients to enquire about their services.
  • A phone call from a potential client to set up a consultation appointment.
  • Direct messages on social media are asking for prices.
  • An email from a potential client is asking to make a consultation appointment.

Therefore, part of finding new business leads is developing a marketing concept that makes it easy for customers to contact your company.

Your lead generation strategy should always lead to exchanging contact or payment information from potential customers or a face-to-face meeting.

Lead Generation Examples

Whether you plan to buy leads or create a lead generation marketing plan, a lead generation strategy will help you turn strangers into paying customers.

Before you develop your strategy, take a look at the following ways to generate leads for your business.

➤ Direct Engagement

If your firm sells a high-value product or service billed monthly, contacting prospects directly is a great way to generate new business. If your revenue model is based on low-value, high-volume sales, you should eliminate this option.

You can reach out directly via social media, email, phone, or even in person after you have determined that the prospect may be a good fit for your business.

➤ Generate Leads on LinkedIn

How to Generate Leads on<strong> LinkedIn</strong> | Blog | Whatagraph

Did you know that an audience on LinkedIn has two times the buying power of your average online audience? B2B marketing on LinkedIn is very effective and can lead to very profitable results.

Connecting with relevant industry leaders is a great way to create business opportunities. Potential clients who ask you for referrals for the services you offer may turn out to be your following paying clients.

Utilizing social media for advertising is also a great way to leverage LinkedIn if you have the budget. You can even pay for lead generation ads that include forms directly in your ads, and these advertisements make it easy for relevant users to sign up to buy your product or service.

One more method to get business leads on LinkedIn is to get in touch with members of your target audience, engage with their articles and target them directly with your products or services. Please remember that this method only works if their profile and posts indicate that your services can meet an unmet need. If this is not the case, your offer could be dismissed as spam and damage your credibility.

➤ Advertise and Retarget

3,985 Pay Per Click Stock Photos, Pictures &amp; Royalty-Free Images - iStock

Social media isn’t the only place to advertise! Use targeted pay-per-view advertising on Google or Bing to target search engine users. This way, you can place ads for search queries that you already know are highly relevant to your business.

Imagine that you are a BMW dealership looking to improve your dealership marketing in Houston. You can create ads that target search terms such as “best BMW dealership in Houston” or “new BMW in Houston” or even use geo-filters to target customers searching in the Houston area.

Few website visitors convert on their very first visit to your website. When a user clicks on your PPC ad, you can use display retargeting to show a visual ad for your product on other popular sites around the internet.

Digital advertising may take a while to perfect, but it can be one of the most effective ways to generate leads for your firm.

➤ Ask for Referrals from Current Customers

1,942 Customer Referral Stock Photos, Pictures &amp; Royalty-Free Images -  iStock

Customer referrals are one of the earliest lead generation marketing strategies. If your product or service makes current customers happy, ask them to share their experience with friends who might benefit.

The quality of your business’s products may be good enough that customers can do so for free, or you can create an incentive system. For example, give your clients a fixed percentage of the following month’s fee for each referred client.

Customer referrals are a great way to obtain more leads for your business because it is profitable, and your current customers do most of the work.

➤ Write guest blogs

The Ultimate Guide to an Effective<strong><strong> guest blog</strong>ging</strong> Strategy in 2020

Guest blogging is an excellent method to generate referrals through content marketing while improving your search engine optimization.

Guest blogging offers all the following marketing benefits.

  • Made new industry connections
  • Improve your SEO by gaining meaningful, industry-relevant backlinks
  • Generates referral traffic from relevant target groups

You can generate leads for your firm by writing guest blogs for websites related to your industry but do not directly compete with you. For example, if you are a marketing company, you could write guest blogs for sign companies in your area. You know that the sign company’s target audience is interested in marketing themselves and that your services are complimentary.

Writing guest blogs for local influencers is in line with best practices for local SEO. For example, writing guest blogs and getting backlinks from popular podcasts in your area will make your website easier to find in that area.

For best results, make sure the website you guest blog on is relevant to your industry and your location.

➤ Rank in search engines to generate leads

How to Improve Your<strong> Google</strong> Rankings (Without Getting Penalized)

When your target audience looks for your products or services online, you should make sure they can easily find you. Figure out how you can generate more leads for your business by using SEO and SEM.

Start with keyword research to find out what terms your target audience is searching for before buying your product or service. You can make use of tools such as SEMrush or Google Adwords Keyword Planner to find search data.

Once you have found the right keywords, optimize the content of your pages. If you are selling highly competitive goods or services, it cannot be easy to rank organically. If you are willing to invest, using an SEO company can be a great way to generate a steady stream of leads.

Find out how to choose an SEO company before making an investment decision. Not every agency will provide the same results, so it is essential to choose a suitable company for your business.

➤ Answer Forum Questions

Answering questions in the forum is a great way to demonstrate your expertise and set the stage for reciprocity. If you are strategic, you can find leads within minutes this way.

“The key to applying the principle of reciprocity is to be the first to give and to make sure that what you give is personal and unexpected. This quote from Influence at Work describes how being the first to give can receive something of equal or more excellent value.

Put this principle of persuasion into action by answering questions in forums on sites like Reddit or Quora. Discover a category that is relevant to your business and start answering users’ questions. Make sure you include a prompt at the end of your answer to use your product or service to solve the user’s problem.

For example, imagine you are a law firm offering family law services. You could subscribe to a legal sub-forum where users ask questions specifically about the services your firm offers. Take a few minutes each day to look for questions that you can provide insight into.

If a user asks a question about child maintenance, leave a helpful answer that eventually leads them to your website and suggests they contact you for advice. If you offer free advice, users who ask questions may be more willing to pay for your legal services in the future.

Answering forum questions is an excellent example of generating new business leads and benefiting search engine optimization. In particular, in our Reddit example, if you receive enough positive comments on your child support answer, your link can positively impact your law firm’s SEO. This synergy can make your lead generation efforts pay off.

➤ Offer a Free Tool or lead generation Magnet

Lead magnet Stock Photos &amp; Royalty-Free Images | Depositphotos

Offering accessible tools is a great way to generate business-to-business customer leads. What kind of problem does your product or service solve? Can you offer a free tool that helps users without them ultimately having to buy from your business?

In this example, imagine you are a plastic surgeon in Houston. After surveying your Twitter audience and doing keyword research, you find that users are interested in the cost of surgery and recovery time.

So you decide to write an e-book describing the price ranges, recovery times, and before and after photos of the different procedures you offer. You write a teaser blog post and then ask people to trade their name, phone number, and email address for the information you provide.

Your blog post can collect contact information with the right topic, targeting, and call to action. A high level of consistency in blog topics, CTAs, and offers leads to higher conversion rates. Here’s the average conversion rate you can expect from visits to leads according to Databox’s blog lead conversion data.

This teaser blog post is so valuable that interested readers will link to your website and sign up for the free eBook. Your guide will help you attract leads for your business while positively impacting SEO for Houston Plastic Surgery.

What opportunities are available in your industry? Famous examples include creating calculators, compiling research reports, offering free guides, and even offering free consultations to generate leads for your business.

➤ Influencer Interviews

Interviews with leaders in your industry can open many doors for you and your business. Not only is it a great way to network and learn from experts in your industry, but you can also use these interviews to create compelling content.

Record your interview as a video, turn it into a Q&A blog post or make it a podcast. By embedding your interviews in these different formats, you can better use the content and drive interested users to your site or social media. You could even consider putting a threshold in the interview and asking for contact information to increase the generation of business leads.

Often, influencers will share the interview results through their marketing channels, multiplying your reach and ROI.

➤ Start Networking

Networking rarely leads to direct income, but it is excellent for taking advantage of career opportunities. Try to choose a Networking event that is both local and industry-specific. This will help you keep your travel costs down and ensure you benefit from easy access to business opportunities.

What can you expect to get from Networking? If you go on a trip with an ROI, you will almost always be disappointed. Instead, look for indirect benefits.

Maybe you’ll meet a complementary business with whom you can exchange leads and expand your reach. Maybe you’ll meet an influencer who agrees to interview you so you can create great content while increasing your marketing reach. Networking can even lead to guest blogging opportunities for your business.

Your investment in Networking will almost always pay off several times over, making it one of the best methods to get leads for your business.

➤ Create an Email Offer

Generating leads is not always the result of reaching new audiences. There may be untapped business potential in your email list.

Once you have built your email subscriber list, create a special offer. A special discount or limited-time offer can turn a passive viewer into a paying customer.

You can also offer special email deals to other people’s email lists. If you actively network or partner with other businesses in your industry, you can create an agreement that allows you to promote yourself to their audience.

Remember our previous example of a guest blogging partnership between a marketing agency and a sign company. The marketing agency could promote the sign maker’s following email and offer 5% of all sales generated by the initiative. It’s a win-win-win situation for the marketing agency, the sign company, and the happy new customer.

➤ Create Helpful blog comments

As a warning, I haven’t saved the best business lead generation strategies for last.

As a business owner or your company’s marketing executive, be aware of subscribing to industry publications and even competitors’ blogs. This can help you keep your finger on the pulse of your competitors and open up opportunities to help.

If you notice readers leaving several unanswered blog comments on a post, provide your insight in the response. It’s also not a bad idea to consist of a call to action on your website, calling for you to provide relevant information that will further address the reader’s question.

Proceed with caution when trying to generate business leads through blog comments. Comments on blogs can be challenging to do as they are susceptible to spam. In addition, your competitors may not take kindly to you hunting down their audience.

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Read More: What is Cyber Threat Intelligence? [Beginner’s Guide]

How to maintain website traffic

Today we’re going to talk about How to maintain website traffic.

Here are 6 easy steps to maintaining your website and increasing traffic:

1) Make Sure That Your Site Is Up-To-Date

You need a good site design that is up-to-date with the latest trends in web development. This will help keep visitors on your page longer as they can see what has changed since their last visit. You should also make sure that all of your pages have been updated within the past year or so. If not, then it may be time for an update!

2) Create A Blog On Your Website

Blogging helps you build authority online by creating content that people want to read. It allows you to share information that other websites don’t cover well enough. When someone visits your blog, they’ll often stay there long after visiting your main website because blogs tend to be more engaging than static sites.

3) Add Social Media Links To Your Page

Adding social media links will allow people who visit your site to connect with other users through Facebook, Twitter, LinkedIn, etc. This is an effective way to increase the number of visits to your site as it helps build relationships between your company and its customers.

4) Use Keywords And Tags Properly

Keywords are words that describe your products or services. They’re used when searching Google or Bing. Using them correctly increases your chances of being found by potential clients. For example, if you sell dog food, use “dog” and “food” as tags instead of just using one word like “dogs”. The same goes for any product or service you offer.

5) Optimize Images & Videos For Search Engines

Images and videos are great ways to attract new visitors to your site but search engines won’t rank these items very highly unless they contain certain keywords. So, before uploading pictures or video files to your site, add relevant text descriptions to each image/video file. Also, include those keywords throughout the body copy of your webpage.

6) Include Calls-To-Action

A call-to-action is something that encourages action from readers. CTA’s usually appear at the end of paragraphs or sentences. Examples include “Click Here Now” or “Buy Now”. These types of CTAs work best when paired with images or videos.

I hope this article helped you understand how to maintain website traffic.