Organic traffic refers to the number of people that visit your website without the help of paid advertisements. They use the search engine to search for keywords and access your site from the result.
Paid ads are always on top of the results, but you need to keep paying per click to maintain their standing. Organic traffic on the other hand, is free, and as long as you keep your site optimized, its ranking will stay or even go up. This type of traffic is the most important because users searched for it, so the conversion rate is higher.
With that, we cannot deny how vital it is to increase the organic traffic on your website. Search engines have an ever-changing algorithm, so you need to keep up with it to achieve better results. The best SEO companies in Fort Worth make sure that they are always updated with the new strategies to ensure organic traffic goes up.
There are various ways on how to improve the organic traffic of your site this 2021. Check out some of the proven effective methods below.
Provide high-quality content
You will get organic traffic if users find something that they see interesting on your website. However, what would keep them reading and staying longer on your page is if they view your content as helpful, informative, and engaging. Moreover, they would keep coming back to your site if you successfully establish it as an authority because of your high-quality content.
Search engines do not just consider the number of visits on the page when determining the rankings, but how long users stay. Bounces on the site or visitors leaving quickly could mean that they didn’t find what they are looking for, and it could affect your spot on the search result. Having a low ranking could affect your organic traffic because users are more likely to check out sites that are on top of the result.
Optimize the speed of your website
The statistics will tell you why your site speed is important in gaining more organic traffic. Did you know that 40% of visitors leave sites that take 3 seconds or more to load? Moreover, 80% of them will no longer go back to the site. Also, retailers lose an average of $2.6 billion on their annual sales because their sites take time to load.
Do not be one of the statistics and start optimizing your site’s speed. One way to do this is by resizing the images on your site. Keep them under 100kb to ensure that they will load faster. Enabling browser cache will also help as it will make the pages open quicker when users revisit them.
Make your site mobile friendly
In 2020, the number of mobile users around the world reached 2.87 billion. Around 52% of these people use their mobile device for accessing the web and 57% will not recommend a company if its mobile site is designed poorly.
Do not miss the organic traffic that you could get from mobile users. Make sure that your mobile site is responsive to give your visitors the best experience. Sites that are not optimized for mobile use may not load properly or they may not fit on the device’s screen, thus making it difficult for users to navigate.
Ensure similar pages on your site do not compete with the keywords
Use target keywords appropriately to make the most out of them. Improper use can lead to your pages competing with the ranking, which can hurt you.
It’s called keyword cannibalization. For instance, two blog posts with similar content and keywords may compete on the search result ranking. Removing the other post or merging them into one will lead the traffic only on that page, thus further improving your spot.
De-indexing is also another option, especially if you wish to keep the other content on your site. It will still be available for users to read, but it will not be included when search engines run their algorithm.
However, using the same keywords on different areas of the site that does not offer the same content is fine. For example, the about us page and purchase page on your website may have the same keywords, but they offer different information. One will let the users know about your business, while the other is where they can place their orders.
Add visuals to your site
Visuals can make your site more appealing, thus help get the attention of more visitors. Reading content that is all text can be boring. Only a few people will keep reading a long post that entirely texts without any images or videos on it.
Encourage your visitors to keep reading and staying more time on your site by making your posts eye-catching with the use of visuals. Add relevant pictures, infographics, and videos, which will also help them better retain the information that you wish to impart. The best SEO companies in Fort Worth can help create such content.
Use Google My Business
The free Google My Business is an online business listing that can help drive organic traffic to your site. When people search for local businesses in your area, they are more likely to find your name if you have an account there. There is no cost in getting one, so better take advantage of it. Ensure that your details are updated so customers can check out your site, contact you, or visit your store if you have one.
Consider voice search optimization
Over 50% of searches are now made using voice search, and this number is expected to keep growing. Aside from optimizing your site for the usual text search, start optimizing it for voice search too, so you will not miss the opportunity of gaining more traffic through that.
Text search has some differences with voice search. For instance, people type short keywords when using a search engine, while they often use longer words when using voice search. Increasing the organic traffic on your website should be one of your goals this 2021. It will help your site get on top of both text and voice search, as well as increase your sales.
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