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Why Is Security Monitoring Important?

database connection, Lead Generation, Security, Security Monitoring, Webite Traffice, Website Security / By / / , , , , , , , , , , , , , ,

Knowing what’s taking place under the hood of your network and computer systems is incredibly important for your company’s security. It gives you critical insight into the threats you face and provides the information you need to quickly and efficiently resolve security issues as they arise.

A data breach can cause irreparable damage to your operations, finances, and reputation. Security monitoring can help you stay one step ahead of attackers.

What is security monitoring?

Security monitoring collects and analyzes information to detect unusual behavior or unauthorized activity on your network. That allows you to detect incidents early and respond to them more effectively.

With the visibility and understanding gained from collecting information from your network, security controls, servers/endpoints, and user applications, you can create a set of triggers that alert the business when something is wrong.

Not only can you set alerts for malicious behavior from outside your network, but you can also detect unusual activity by your employees, making it more difficult for attackers.

With cyber threats on the rise and tech-savvy, sophisticated criminal gangs on the rise, you must be able to spot incidents before they cause severe damage and take effective action quickly.

It is essential because cyber threats are on the rise. There are many kinds of security incidents – ransomware, social engineering (e.g., phishing), and hacking – but the question of who is behind the threats has taken cybersecurity to a new level. While there are still local threats and petty crimes, the threat from organized crime, state actors, and terrorist groups is growing. These attackers target financial and critical national information and are determined to cause widespread disruption if necessary.

The problem is that organizations typically don’t have the awareness or resources to realize they are under attack until they receive the ransom demand or their data is published on the dark web. By frequently monitoring your systems, you have a better chance of limiting the damage in the early stages of an attack.

How does security monitoring work?


Security monitoring aims to enable your organization to detect attacks, malicious activity, incoming data security threats, or even lurking problems within your systems. Having all relevant data collected and part of the alert is critical to understanding the incident so the situation can be quickly diagnosed and remediated. That is achieved by looking for patterns in the data, either from a single source, such as a user system, or by correlating it across multiple systems and sources to create a picture of an incident that the security team can investigate.

Attackers can linger on your network for weeks and months, waiting for an opportunity to strike. It takes approximately 280 days to detect and contain a vulnerability, so you must manage your defenses and respond quickly. Piers Wilson, head of product at Huntsman protection, states, “Speed is important. The time it requires to detect and respond to an attack makes a big difference in terms of the damage it does, the amount of data stolen, and the impact on the business’s reputation. Time is of the essence!”

However, all of this puts a massive workload on the team that has to deal with all of these alerts. Without centralized oversight and agreement with the business on what constitutes a significant risk, this job can be overwhelming, specifically if you have a small IT group.

Threats evolve daily, and many escape detection. New technologies leveraging AI can detect behavior patterns rather than just relying on information about previous intrusions to detect incidents. The tools learn over time and can process large amounts of data. The ability to detect the unusual in your systems increases the chances of protecting your business.

What is the distinction between security monitoring and SIEM?

The fact that your company has not suffered a security breach does not mean it has no vulnerabilities. A SIEM tool can be part of your security monitoring. SIEM is short for security details and event management. It combines two types of technologies: security information management, which is the analysis of data from your log files about threats and events, and security event management, which is real-time security monitoring that alerts you to important issues.

SIEM collects data from all types of devices, servers, domain controllers, etc., in your IT infrastructure and sorts them into categories such as successful and failed logins or malware activity. It correlates and analyzes this threat information across the IT environment to build a picture of past and current threats for effective detection and response. When it determines a threat, it generates an alert and defines the threat level of that alert so an organization’s security team can respond appropriately.

SIEM is just as good as the data it receives. However, SIEM often lacks context and the ability to distinguish between enterprise-approved and suspicious data activity. That’s why gathering data from both the enterprise and the cloud is essential to get the complete picture.

What’s the distinction between security monitoring and network monitoring?

Do you wish to monitor the health of your network or the security of your networks, such as data and integrity monitoring?

Network monitoring looks at the elements of the network infrastructure, while security monitoring includes file and integrity monitoring.

Network monitoring tells you how well your platform is, running-whether there are bottlenecks, errors, or devices offline. Some of these issues could be due to malware. In this case, security monitoring provides additional alerts and protection.

The benefits of network monitoring


1. Visibility of the network

You require to be able to monitor every element of your network. That includes all the devices connected to your network and the traffic that flows through it. It is the best way to keep an eye on the health of your network and identify performance issues.

Keeping track of all the tools on your network can be challenging. Automated network mapping tools can provide a complete view of even the most complex ecosystems as part of your network monitoring.

2. Maintaining compliance

Organizations that need to maintain regulatory compliance need the appropriate network monitoring tools. PCI DSS, HIPAA, FISMA, SOX, and others need network monitoring as part of the internal control structure for compliance, in addition to the external security controls already in place.

3. Preventing downtime

Downtime is a productivity killer and very expensive. In a recent survey, 40% of companies said an hour of downtime costs between $1 million and $5 million.

Monitoring can help you prevent unexpected downtime. An essential aspect of network monitoring solutions is detecting warning signs that could indicate a device failure or network problem. This way, you can identify the problem and prevent downtime.

Network monitoring helps prevent downtime and enables IT teams, to optimize performance to run operations more efficiently.

4. Find and fix problems quickly

When a problem occurs, network monitoring helps you isolate the problem faster. Whether it’s a traffic fluctuation, a configuration mistake, or something more serious, network maps can help you quickly find the source of the problem. Network automation tools that are part of your monitoring solution can fix many problems automatically.

Lowering the mean time to repair (MTTR) reduces downtime or poor network performance, and your IT team can concentrate on other issues.

5. Detect security threats

Network monitoring is primarily for performance monitoring, but it can also help uncover security threats in your system. Malware or viruses may not be visible at first glance, but your network monitoring solution can highlight unusual activity, such as suspicious use of network resources. You can detect small threats by continuously monitoring for unusual or suspicious activity before they become significant.

You can also proactively detect unauthorized access or security threats such as DDoS attacks or unauthorized downloads.

6. Bandwidth usage monitoring

If your bandwidth is overloaded, you’ll have unhappy employees and customers. By monitoring bandwidth usage, you can identify when slowdowns are occurring. When bandwidth usage reaches a critical level, you’ll be alerted so you can adjust your quality of service (QoS) protocols or take other steps to improve performance.

7. Capacity planning

User needs are also constantly evolving. As a result, it can be challenging to predict how and where users will use network resources in the future. As utilization increases, planning for additional infrastructure and capacity to meet this demand is essential.

By actively tracking and monitoring performance and utilization, you can use network-monitoring software to identify when utilization is skyrocketing. You can better anticipate future capacity and upgrade the network by comparing current performance.

Historical data can also help justify future investments when it comes to budget. Suppose you can provide evidence that the network is slowing down or performance is degrading due to increased utilization. In that case, convincing executives that you need to upgrade systems is much easier.

8. Deploy new technologies

Network monitoring is also essential when new technologies are to be deployed. It helps determine whether the network can handle additional resources and proactively identifies potential performance issues. After implementation, you can monitor the network to ensure performance doesn’t suffer.

9. Reducing the burden on IT teams

There’s also an underappreciated benefit of network monitoring tools. IT groups have a lot on their plate these days. Network growth and complexity have placed a significant burden on teams, which are typically understaffed and still expected to ensure perfect performance. The right network monitoring tools, like WhatsUp Gold, can significantly reduce this burden.

IT groups regain control of their network without manually addressing performance, receive proactive alerts when something is wrong, and reduce downtime. When an issue is detected, network monitoring solutions make it easier to identify, isolate and fix the issue.

That frees up time for team members to focus on other projects that can drive revenue growth. That can be invaluable.

10. Return on investment

Network monitoring also offers a measurable ROI. If you save one hr of downtime annually, monitoring has more than paid for itself. Add in the reduction in support calls, time spent troubleshooting issues, and maintaining the network performance needed to be efficient, and you can see how quickly the ROI adds up.

Why is continuous monitoring so important?

By monitoring the behavior of your systems 24 hours a day, seven days a week, 365 days a year, you shorten the time between detecting a threat and taking action. Consistent snapshots of real-time activity give you one of the best ways to detect a malicious user.

Around-the-clock monitoring also helps you identify the vulnerabilities and strengths of your IT infrastructure, providing valuable business insights that help you develop a sustainable and effective risk management strategy.

How does security monitoring help with compliance?

The National Cyber Security Centre alerts that a failure to monitor systems can result in attacks going unnoticed, which in turn can result in your failure to comply with legal or regulatory requirements. It recommends that organizations comprehensively understand how users access systems, services, and information.

Security monitoring helps measure or verify compliance. If you don’t have a record of activity related to the security controls, you won’t be able to demonstrate compliance – a common compliance failure.

Protecting your data and systems

Security monitoring helps detect sophisticated threats that can bypass traditional security tools. It can find a broader range of threats and reduces the time it takes to defend against attacks.

Compliance is critical, but it is the “floor,” not the “ceiling.” The objective of protecting data and systems – keeping private data private – is the very purpose of security monitoring. It provides information on which the company can act.

Setting up a security operations center is expensive. It can be time-consuming for your security team to sift through all the automatically generated alerts, risking missing a critical security event. The alternative is to utilize a managed service from a trusted third-party provider.

The Security Standards Organization (CREST) notes that “organizations of all types struggle to identify and effectively address potential cybersecurity incident indicators.” The organization recommends that organizations engage the services of one or more specialized third-party vendors for all or part of their security activities.

Whatever you decide, when the worst happens, around-the-clock security monitoring gives you the information you need to make quick decisions and analyze events. 

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How to Generate Leads for Your Business – Lead Generation Strategies, Tips, & Tricks

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According to the SBA (Small Business Administration), about one-third of employees fail within the first two years. While this article is not intended to break down the general reasons for business failure, it highlights one of the most critical factors: consistent lead generation.

For your business to overgrow and become permanently profitable, you must learn to acquire business leads.

What Is lead generation in Marketing?

In marketing, lead generation is the process of gaining actionable customer interest in your company’s services. It usually involves a customer initiating a conversation with you or providing you with their contact information to engage with your firm’s products or services.

For example, a law firm might receive business leads to generate leads.

  • Forms submitted by potential clients to enquire about their services.
  • A phone call from a potential client to set up a consultation appointment.
  • Direct messages on social media are asking for prices.
  • An email from a potential client is asking to make a consultation appointment.

Therefore, part of finding new business leads is developing a marketing concept that makes it easy for customers to contact your company.

Your lead generation strategy should always lead to exchanging contact or payment information from potential customers or a face-to-face meeting.

Lead Generation Examples

Whether you plan to buy leads or create a lead generation marketing plan, a lead generation strategy will help you turn strangers into paying customers.

Before you develop your strategy, take a look at the following ways to generate leads for your business.

➤ Direct Engagement

If your firm sells a high-value product or service billed monthly, contacting prospects directly is a great way to generate new business. If your revenue model is based on low-value, high-volume sales, you should eliminate this option.

You can reach out directly via social media, email, phone, or even in person after you have determined that the prospect may be a good fit for your business.

➤ Generate Leads on LinkedIn

How to Generate Leads on<strong> LinkedIn</strong> | Blog | Whatagraph

Did you know that an audience on LinkedIn has two times the buying power of your average online audience? B2B marketing on LinkedIn is very effective and can lead to very profitable results.

Connecting with relevant industry leaders is a great way to create business opportunities. Potential clients who ask you for referrals for the services you offer may turn out to be your following paying clients.

Utilizing social media for advertising is also a great way to leverage LinkedIn if you have the budget. You can even pay for lead generation ads that include forms directly in your ads, and these advertisements make it easy for relevant users to sign up to buy your product or service.

One more method to get business leads on LinkedIn is to get in touch with members of your target audience, engage with their articles and target them directly with your products or services. Please remember that this method only works if their profile and posts indicate that your services can meet an unmet need. If this is not the case, your offer could be dismissed as spam and damage your credibility.

➤ Advertise and Retarget

3,985 Pay Per Click Stock Photos, Pictures &amp; Royalty-Free Images - iStock

Social media isn’t the only place to advertise! Use targeted pay-per-view advertising on Google or Bing to target search engine users. This way, you can place ads for search queries that you already know are highly relevant to your business.

Imagine that you are a BMW dealership looking to improve your dealership marketing in Houston. You can create ads that target search terms such as “best BMW dealership in Houston” or “new BMW in Houston” or even use geo-filters to target customers searching in the Houston area.

Few website visitors convert on their very first visit to your website. When a user clicks on your PPC ad, you can use display retargeting to show a visual ad for your product on other popular sites around the internet.

Digital advertising may take a while to perfect, but it can be one of the most effective ways to generate leads for your firm.

➤ Ask for Referrals from Current Customers

1,942 Customer Referral Stock Photos, Pictures &amp; Royalty-Free Images - iStock

Customer referrals are one of the earliest lead generation marketing strategies. If your product or service makes current customers happy, ask them to share their experience with friends who might benefit.

The quality of your business’s products may be good enough that customers can do so for free, or you can create an incentive system. For example, give your clients a fixed percentage of the following month’s fee for each referred client.

Customer referrals are a great way to obtain more leads for your business because it is profitable, and your current customers do most of the work.

➤ Write guest blogs

The Ultimate Guide to an Effective<strong><strong> guest blog</strong>ging</strong> Strategy in 2020

Guest blogging is an excellent method to generate referrals through content marketing while improving your search engine optimization.

Guest blogging offers all the following marketing benefits.

  • Made new industry connections
  • Improve your SEO by gaining meaningful, industry-relevant backlinks
  • Generates referral traffic from relevant target groups

You can generate leads for your firm by writing guest blogs for websites related to your industry but do not directly compete with you. For example, if you are a marketing company, you could write guest blogs for sign companies in your area. You know that the sign company’s target audience is interested in marketing themselves and that your services are complimentary.

Writing guest blogs for local influencers is in line with best practices for local SEO. For example, writing guest blogs and getting backlinks from popular podcasts in your area will make your website easier to find in that area.

For best results, make sure the website you guest blog on is relevant to your industry and your location.

➤ Rank in search engines to generate leads

How to Improve Your<strong> Google</strong> Rankings (Without Getting Penalized)

When your target audience looks for your products or services online, you should make sure they can easily find you. Figure out how you can generate more leads for your business by using SEO and SEM.

Start with keyword research to find out what terms your target audience is searching for before buying your product or service. You can make use of tools such as SEMrush or Google Adwords Keyword Planner to find search data.

Once you have found the right keywords, optimize the content of your pages. If you are selling highly competitive goods or services, it cannot be easy to rank organically. If you are willing to invest, using an SEO company can be a great way to generate a steady stream of leads.

Find out how to choose an SEO company before making an investment decision. Not every agency will provide the same results, so it is essential to choose a suitable company for your business.

➤ Answer Forum Questions

Answering questions in the forum is a great way to demonstrate your expertise and set the stage for reciprocity. If you are strategic, you can find leads within minutes this way.

“The key to applying the principle of reciprocity is to be the first to give and to make sure that what you give is personal and unexpected. This quote from Influence at Work describes how being the first to give can receive something of equal or more excellent value.

Put this principle of persuasion into action by answering questions in forums on sites like Reddit or Quora. Discover a category that is relevant to your business and start answering users’ questions. Make sure you include a prompt at the end of your answer to use your product or service to solve the user’s problem.

For example, imagine you are a law firm offering family law services. You could subscribe to a legal sub-forum where users ask questions specifically about the services your firm offers. Take a few minutes each day to look for questions that you can provide insight into.

If a user asks a question about child maintenance, leave a helpful answer that eventually leads them to your website and suggests they contact you for advice. If you offer free advice, users who ask questions may be more willing to pay for your legal services in the future.

Answering forum questions is an excellent example of generating new business leads and benefiting search engine optimization. In particular, in our Reddit example, if you receive enough positive comments on your child support answer, your link can positively impact your law firm’s SEO. This synergy can make your lead generation efforts pay off.

➤ Offer a Free Tool or lead generation Magnet

Lead magnet Stock Photos &amp; Royalty-Free Images | Depositphotos

Offering accessible tools is a great way to generate business-to-business customer leads. What kind of problem does your product or service solve? Can you offer a free tool that helps users without them ultimately having to buy from your business?

In this example, imagine you are a plastic surgeon in Houston. After surveying your Twitter audience and doing keyword research, you find that users are interested in the cost of surgery and recovery time.

So you decide to write an e-book describing the price ranges, recovery times, and before and after photos of the different procedures you offer. You write a teaser blog post and then ask people to trade their name, phone number, and email address for the information you provide.

Your blog post can collect contact information with the right topic, targeting, and call to action. A high level of consistency in blog topics, CTAs, and offers leads to higher conversion rates. Here’s the average conversion rate you can expect from visits to leads according to Databox’s blog lead conversion data.

This teaser blog post is so valuable that interested readers will link to your website and sign up for the free eBook. Your guide will help you attract leads for your business while positively impacting SEO for Houston Plastic Surgery.

What opportunities are available in your industry? Famous examples include creating calculators, compiling research reports, offering free guides, and even offering free consultations to generate leads for your business.

➤ Influencer Interviews

Interviews with leaders in your industry can open many doors for you and your business. Not only is it a great way to network and learn from experts in your industry, but you can also use these interviews to create compelling content.

Record your interview as a video, turn it into a Q&A blog post or make it a podcast. By embedding your interviews in these different formats, you can better use the content and drive interested users to your site or social media. You could even consider putting a threshold in the interview and asking for contact information to increase the generation of business leads.

Often, influencers will share the interview results through their marketing channels, multiplying your reach and ROI.

➤ Start Networking

Networking rarely leads to direct income, but it is excellent for taking advantage of career opportunities. Try to choose a Networking event that is both local and industry-specific. This will help you keep your travel costs down and ensure you benefit from easy access to business opportunities.

What can you expect to get from Networking? If you go on a trip with an ROI, you will almost always be disappointed. Instead, look for indirect benefits.

Maybe you’ll meet a complementary business with whom you can exchange leads and expand your reach. Maybe you’ll meet an influencer who agrees to interview you so you can create great content while increasing your marketing reach. Networking can even lead to guest blogging opportunities for your business.

Your investment in Networking will almost always pay off several times over, making it one of the best methods to get leads for your business.

➤ Create an Email Offer

Generating leads is not always the result of reaching new audiences. There may be untapped business potential in your email list.

Once you have built your email subscriber list, create a special offer. A special discount or limited-time offer can turn a passive viewer into a paying customer.

You can also offer special email deals to other people’s email lists. If you actively network or partner with other businesses in your industry, you can create an agreement that allows you to promote yourself to their audience.

Remember our previous example of a guest blogging partnership between a marketing agency and a sign company. The marketing agency could promote the sign maker’s following email and offer 5% of all sales generated by the initiative. It’s a win-win-win situation for the marketing agency, the sign company, and the happy new customer.

➤ Create Helpful blog comments

As a warning, I haven’t saved the best business lead generation strategies for last.

As a business owner or your company’s marketing executive, be aware of subscribing to industry publications and even competitors’ blogs. This can help you keep your finger on the pulse of your competitors and open up opportunities to help.

If you notice readers leaving several unanswered blog comments on a post, provide your insight in the response. It’s also not a bad idea to consist of a call to action on your website, calling for you to provide relevant information that will further address the reader’s question.

Proceed with caution when trying to generate business leads through blog comments. Comments on blogs can be challenging to do as they are susceptible to spam. In addition, your competitors may not take kindly to you hunting down their audience.

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