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What factors influence the speed of a website, and how can the security of a website be ensured?

Security is an essential factor that you need to consider when running a website. Security should be essential in running a small or a large website. As it has become easier to create websites through content management systems (CMS), the use of websites has increased dramatically. However, managing the security of the website is in your hands.

Protecting the website means taking measures to ward off bugs, hackers, and many other online threats. However, this is not the case, as most people need to make the slightest effort to ensure the security of their websites. Therefore, there is a threat that your data could be compromised. As a result, the website might crash or get blocked.

Does the speed of your website affect your interaction with potential online customers? The average Internet user loses interest and leaves a website if it takes longer than two seconds to load. Moreover, most search engines like Google use this speed to determine the SERP ranking of your website. That shows how important it is to optimize the speed of your website.

A faster-loading website keeps visitors engaged and has a better ranking, which means more organic traffic. That, in turn, leads to a better conversion rate and, therefore, an increase in sales.

To learn how to optimize your website, you need to understand the different factors that determine the speed of your website. In this overview, we will mention the most important factors to consider to make your website more reliable.

What are the factors that affect the speed of your website?

1. Your server/hosting

46,700+ Cloud Server Illustrations, Royalty-Free Vector Graphics & Clip Art  - iStock | Server, Cloud computing, Cloud storage

The foundation of your website has a direct impact on the loading speed. For example, if the web hosting company you choose needs more server resources, your website will take longer to load.

It is common for beginners to choose shared hosting for their small websites; this is the cost-effective choice, but there are better choices. The shared hosting platform these websites use can get overloaded, translating into longer loading times. For this reason, large platforms like Facebook prefer private servers or VPS, giving them more control over server resources.

Also, these big websites prefer dedicated hosting, where they are the only website hosted on the server. This way, they have complete control over the server resources.
When choosing the ideal web hosting company, choosing one with an uptime of over 99.5% is crucial. These companies have reliable and fast servers, which results in shorter loading times for your website visitors.

Another option is the Content Delivery Network, CDN. A CDN is an ideal choice for traffic that flows from different locations. The advantage of this network is that it retrieves the website content from the server closest to the visitor accessing the page, which results in a shorter loading time.

It is advisable to determine the server size before choosing the ideal host. The disadvantage of choosing the wrong web hosting company is that your website will remain sluggish despite all the improvements and efforts to increase its systems.
Therefore, when searching for the right provider for your website, inquire about load balancing and private fibers to distinguish suitable providers from those that slow down your website.

There is no ideal web hosting company for all websites; therefore, choose one that meets the requirements of your website. For example, if you have an extensive database on your website, a cloud-based server might be the best option as it offers faster loading speeds.

2. Plugins

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Plugins are advantageous web features allowing you to add functionality to your website with minimal effort. These features are compelling, and sometimes you can get carried away with overusing them.
If you have fewer plugins, your website may slow down. Each plugin has different functions to perform a specific task. They vary, and you’ll find that the ones that perform more database queries require more resources, which leads to longer loading times. The result is a negative user experience that hurts your marketing campaign.

There are several ways to determine the impact of these plugins on the website load time. For example, if you use Google Chrome, right-click your web page and select the “Inspect” option. With these features, you can see how long your browser loads the required files.
The number of plugins you utilize on your website will determine their speed, and there is no exact number or limit you should follow. However, the trick is to use well-coded plugins that reduce the files you need to load to a minimum.

In addition to various plugins, widgets can also affect the speed of your website. It is tempting to use attractive widgets on your website to make the pages enjoyable. However, control these features because the more you have, the more time your website will take to load the required files.

3. File type and size

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That is the most common factor affecting your website’s loading time: the larger the files on your pages are, the more time your website will need to retrieve and present them to your visitors.

4. Page caching

20+ Caching Illustrations, Royalty-Free Vector Graphics & Clip Art - iStock  | Technology caching

It is common to find computer caching plugins to provide a better user experience. In page caching, your computer stores the information about a particular page even after you leave the website. That makes it easier to load the content the next time you visit. Besides, the user saves time by creating a “photocopy” instead of rebuilding the page from scratch.

These caching plugins are essential features to integrate into your website to optimize its speed. Several options are available, such as WP Total Cache, which is compatible with almost all websites. Even though these caching plugins reduce website loading time, you should remember that changes or adjustments will only be visible when visitors clear their cache.

5. Traffic volume

Traffic volume Stock Photos, Royalty Free Traffic volume Images |  Depositphotos

Internet speeds slow down when traffic increases, increasing your website’s time to load. Almost all websites have a set bandwidth, the recommended amount of data that can be transferred in a certain period, usually a month.

A high traffic volume on your website is a good sign, as it guarantees increased engagement and sales. The problem, however, is that your website will take more time to load images, videos, and other files if your web host can’t handle these numbers. That can be incredibly frustrating if you have larger files on your pages.

The effects of increased traffic can have serious consequences, such as shutting down your site entirely until the next period or until you decide to upgrade your plan. That will reduce your momentum, and you will see a decrease in your reach, engagement, and sales.

The dream of all e-commerce businesses is to have high traffic, which indicates that customers engage well with the products. As a marketer, you must keep these numbers high and ensure higher conversion rates. However, please consider your availability and adjust it accordingly to avoid slower website speeds.

6. Internet connection

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The type of internet connection you use affects the loading time of your website. For example, if you are still using a 3G network or other dial-up connections, your website will take longer to load, no matter how well you optimize it.

There are different internet connections that you should consider when choosing the ideal connection for your website. First, there is DSL, which offers a faster connection than dial-up. However, DSL is slower than a cable connection which is better than a fiber optic cable.
These are some of the internet connections that you should consider. For starters, you can use the DSL and cable connections to satisfy all your website needs, resulting in faster loading speeds.

7. Browser

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Another prominent factor affecting your website’s speed is the type of browser used to load the content. Older browser versions need help loading specific codes. If this is the case, you will find that they take a lot of time to load because they are incompatible.
Therefore, it is best to use a browser that allows caching pages. Besides, these new browser versions are updated regularly, and it is best always to use the latest option to have a more personalized and faster experience.

8. Number of redirects

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Most web designers use redirects to make their websites accessible at multiple URLs. These redirects are necessary to increase traffic to your website, but you need to use them responsibly.

Unnecessary redirects on your website affect its speed as they take longer to load. Therefore, you can use various tools like redirect mapper tools to identify and analyze the existing redirects and remove the unnecessary ones.

9. Malware

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The malware puts a heavy load on your server. That slows down the website speed and, in extreme cases, causes the website to crash. Therefore, it is advisable to download plugins and themes from trusted sources to prevent malware from entering. Also, malware scanners are available to help you detect these bugs so that you can take action if any are found.

10. Coding standards

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Most new web developers must correct the mistake of writing vast blocks of code meant to execute smaller functions. Unfortunately, such large blocks of code result in slower site speed. That can get worse if these codes do not follow the proper format.
Therefore, bringing in an experienced developer to help you write effective code and choose the best themes is better.

How to ensure the security of your website

1. Install SSL and HTTPS

The SSL (Secure Sockets Layer) certificate encrypts the data transferred between the website and the visitors. Depending on the type of data being processed on the website, different levels of SSL should be used for different websites. A website with an SSL certificate has a padlock in the address bar.
If you are transacting through the website, it is asking for login credentials, or it is used to transfer files, an SSL certificate is essential. That will protect the data from being accessed by third parties during transmission.

How to install SSL:

  • Choose a website builder that offers SSL.
  • Choose a hoster that offers SSL.
  • Install the SSL

Most hosting providers offer free SSL, but you can purchase an advanced SSL if you need a higher level of security.
HTTPS (Hypertext Transfer Protocol Secure) prevents interruptions and interception of content while it is being transferred. It provides security when using the Internet. HTTPS is essential for the website because:

  • Increases the ranking of the website in the search engines
  • helps to gain the trust of customers
  • supports the protection of sensitive data

2. Use anti-malware software

With anti-malware software, your website will stay protected, and you will not have to worry. There are different types of anti-malware software. Some of them are free, and for others, you have to pay. The anti-malware software provides the following services, among others:

  • Malware detection and removal.
  • Web scans.
  • PCI compliance.
  • DDoS protection.
  • Vulnerability patching.
  • Web application firewall.

A good website hosting provider or builder should ensure your website’s highest security. Most providers offer free anti-malware software. When choosing a hosting provider, look for the following features: free SSL, protection against hacker attacks, DDoS protection, SFTP (Secure File Transfer Protocol), regular security upgrades, and automatic backups.

3. Choose a strong password

A strong password is essential for the security of your website. However, most people create one password for all their websites, programs, or databases. That makes your website vulnerable to hackers if any website passwords are exposed. Therefore, change passwords frequently and do not share them with third parties.
Use uppercase, lowercase, memorable characters, and numbers to create a strong password.

Choose sufficiently long passwords (between 12 and 14 digits). Do not use personal information as passwords (date of birth, ID card number, etc.) because this is the information that hackers will try to guess to log in to your website.
If you are a CMS manager or business owner, ensure employees change their passwords regularly. But again, only authorized personnel should have these passwords.

4. Keep the website up to date

You should always ensure that your website’s software is current. Outdated website software is prone to glitches, bugs, and hacking. If you use a hosting provider, updating the software is entirely in their hands.

Ensuring your website plugins are updated regularly will increase the website’s security. When choosing plugins, make sure you choose high-quality ones from trusted developers. Bad plugins may contain malicious code or bugs that can affect your website.

5. Back up the website

Backing up your website is one of the best options to keep your website safe. That will ensure that you can restore your website after a security breach. Never store the backup copies on site. Also, ensure the backup and your website are not on the same server.
There are several methods to back up your website:

  • Using the WordPress plugin: If you use WordPress, you can install your preferred plugin and manage your backup settings.
  • Using backup services: there are several backup services, such as Code Guard, that you pay for and then use to back up your data.
  •  Using a website provider with backup built into their plan – most hosters offer built-in backup software or provide it as an add-on module.

When choosing a reliable backup plan, some of the things you should look for include the following.

  • Automated backups: if you forget to back up, you may pay the price of information loss in case of website corruption. However, you can avoid this by automating the backup process. This way, you can avoid human errors that would have resulted from forgetting to back up your data.
  • Offsite backups: if you back up your data to an offsite location, it will be protected from hackers. Use hard drives to perform these backups. In the event of a hardware failure, the data is safe.
  • Regular backups: you should perform regular backups to ensure you can use an updated backup version of the website.
  • Redundant backup means your web data is stored in multiple locations, not just one.

6. Use a web application firewall

WAF (Web Application Firewall) reads all the data that passes through it, protecting your website. It acts as a gateway for incoming traffic, blocking hacking attempts. WAFs are mostly cloud-based and are plug-and-play services.
WAFs filter unwanted traffic, such as malicious bots and spammers. That helps to increase the security of your website.

7. Tighten network security

If multiple employees are accessing your website, the website must be secure. You should ensure employees do not leave an open path to the website server.
There are several ways to tighten network security. These include:

  • Ensuring that employee passwords are changed every three months.
  •  Allowing the computer login period to expire after a period of inactivity.
  • Ensuring that all devices that access the network are scanned for viruses whenever they are plugged in.

These measures will improve your network’s security and increase your employees’ safety.

8. Record administrative privileges and user access

You can grant administrative rights to employees who access the website server. That may cause them not to use the website as carefully as expected, overlook specific security measures, or make a mistake

That is because they care more about the task they are doing than the security of the website. Unfortunately, this can lead to a significant security breach.
When giving your employees access to the site, you must find out if they understand site security and what to look for to avoid a security breach. You should also find out what experience they have with using CMS.

Educate your CMS users about the need for software updates and passwords. Consistent training on security measures is essential.
It would be best to track who is accessing your CMS and their administrative privileges. Ensure you update this regularly to regulate who has access to the CMS. That will help prevent security breaches.

9. Manually accepting comments on the site

Comments on your site are proof that people have visited your site. Comments ensure that you connect with people, and they can also give you constructive feedback. To ensure that posts on your site get more attention, use Cinema8 to add more actions to your video content.

However, not all comments are good; some contain trolls, bots, fake accounts, or spam links. These can pose a security threat to your website. To prevent this, you need to change the website settings to approve the comments before they appear on the website manually. That will allow you to filter and delete the spam.
You can also reduce these dangerous links by:

  • Ask website visitors to register so that they can post comments.
  • Using plugins and anti-spam software.

The above tactics will ensure your comment section is safe for you and your visitors. The most important thing is high-quality protection against malicious malware and individuals.

10. Change the default settings of your CMS

Most website attacks are automated, and the bots depend on the website’s default settings. You can prevent most of these attacks by changing the default settings immediately after selecting your CMS.

CMS settings include permissions, user visibility, and comment control. You can change file permissions to restrict who and what they can do with a file. Permissions include reading, writing, or executing. Customizing user settings (owner, group, and public) and their permissions can also help reduce attack vulnerability.

11. Know the configuration files of your web server

The configuration files of your web server are located in the web root directory. They allow you to set the server’s rules, including options to improve the site’s security. Different servers use different types of files. You should know which one you are using. These include:

  • web. Config used by Microsoft IIS servers.
  • nginx. conf, which is used by Nginx servers
  • .htaccess file, which is used by Apache web servers.

If you need to know which web server you are using, you can run a website scanner to check the website. It checks for viruses, known malware, website errors, blocklisting status, and more.

12. Do not help hackers

That sounds so obvious. How can you help hackers and protect your website from them simultaneously? Most people unknowingly fall victim to scammers and hackers by giving away crucial personal information.

Research has shown that 92.4% of malware is spread via email. That makes it the most common method of attack. Ensure your website is safe by watching for suspicious emails, calls, or texts asking for personal information.
To ensure that your website is not open to unwanted visitors, you should avoid some simple things:

  • Avoid open or public Internet connections.
  • Do not click on suspicious links in your email; delete them. That is especially important if it is a professional email with a link to your website.
  • Trust only verified professionals to fix your website in case of a malfunction. That is because most hackers pose as technicians to access your website.

Even though this seems so familiar, you should be very careful. First, however, you should remember that almost 95% of cybersecurity breaches are caused by human error.


Research has shown that the number of hacking attacks has increased significantly. That is why security maintenance is so essential. You need to protect your customers’ data as well as your own. Making sure that data falls into the right hands should be a priority.

As we’ve seen, website security is a simple process requiring little capital or technical expertise. Of course, no method can guarantee the maximum security of your website, but incorporating the above methods will increase the security of your website. That, in turn, will reduce your website’s vulnerability to attack.

If you own a website, you should review and apply the above tips to ensure your website is secure. To start building your website, you should choose a good web host or builder and follow the security guidelines mentioned above.

Frequently asked questions

Q1: What steps can I take to ensure the security of my website?

A1: You can take several steps to ensure your website’s security. First, choose a reliable web hosting provider with a good reputation and up-to-date security measures. Watch out for suspicious emails or calls asking for personal information, research the web server’s configuration files, and trust only verified professionals to fix malfunctions. Also, use strong passwords that are changed regularly, use two-factor authentication if possible, disable directory browsing and file listing, and adjust your CMS settings.

Q2: What types of files are used for web server configuration?

A2: Different file types are used for different servers. These include the web. Config for Microsoft IIS servers, nginx. Conf for Nginx servers and .htaccess for Apache web servers. If you need to know which server you are using, you can run a website scanner to check the website and determine what type of file it uses.

Q3: How can I make sure my website is running at optimal speed?

A3: You can take several steps to ensure that your website is running at optimal speed. First, ensure your site has sufficient hosting resources and that the server’s software and security patches are current. Also, utilize a content delivery network (CDN) to reduce latency and bandwidth, optimize your images for faster loading, minify HTML, CSS, and JavaScript files, and use caching to store frequently requested data. Finally, regularly check your website logs for potential issues that could cause slowdowns.

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Don’t Get Left Behind: The Benefits of Regular Website Maintenance for Your Business

Maintaining a website is essential because there is a new update every other day. The website is the initial digital place where you interact with your customers. It’s essential that every brand, big or small, looks for website maintenance services to stay current with navigation, page design, relevant content, optimized keywords, and internal linking. Different companies offer website maintenance services, and website maintenance costs vary! It depends on how diverse the website is and how you plan your future strategies. Some brands start with redesigning their brand website, while others use the website maintenance services of good companies and use their monthly website maintenance packages. After reading this blog, you will have a clear answer about what website maintenance involves and how long it takes. Every individual needs to work carefully, focus on the basics first and then proceed with updates.

What is internet site maintenance, and how long does it last?

As the name suggests, website maintenance is a continuous process of optimizing website performance. That includes updating the website design, fixing bugs and other crashes, optimizing the website speed, and other critical fixes. A website is not just about developing, designing, and deploying it on a server. Post-development maintenance and updating are essential for the practice to ensure continuous traffic growth and security. Moreover, regular maintenance plays an essential role in improving Google rankings and strengthening the SEO of the website. Given the market’s competitive nature, a well-maintained and up-to-date website is essential for both larger and smaller businesses. Websites that need to be maintained are riddled with errors that will most likely alienate their users. On the other hand, the overall health of a website is like your health: if you don’t check it regularly, it becomes vulnerable to potential damage, such as cyberattacks and malware. Keep in mind that Google takes hundreds of websites offline every day due to malware. Therefore, a well-maintained website is crucial for smooth operation. The answer to the question of how long it takes to maintain a website is quite simple! It depends entirely on the updates you make to your website. Sometimes it takes as little as half an hour, but other times it can take three to four days. The best way is to place the message “Website is being maintained” and inform your audience about the duration of the website maintenance. This way, your visitors will understand the maintenance time and stay on the website, which will have a negative impact.

Why you should prioritize the maintenance of your website?

Continually maintaining your website is critical to achieving your overall business goals. Whether your website is newly launched or recently redesigned, there is always room for improvement. Maintaining your website will prevent reputation-damaging mistakes from being noticed and cause you to lose customers or potential customers if they have a negative experience with the site. Four reasons why you should make regular website maintenance a business priority:


Your digital presence is essential to your business and contributes to your brand’s overall image. A well-functioning, user-friendly website is the first impression a potential customer will have of your business. A poorly maintained website with broken links, outdated information, and content that doesn’t meet your brand’s guidelines will likely send your customers back to search engine results pages and your competitors.

Better SEO

Every business wants to rank at the top of Google. Factors like broken links, poor navigability, or flimsy content can negatively impact your page ranking. Fortunately, well-maintained websites have an added advantage regarding search engine rankings. If you quickly identify and fix SEO blockers, search engines won’t penalize your website.

Eliminate conversion blockers

A good user experience on your website helps you avoid losing customers but can also help convert potential customers and generate valuable revenue or sales. Something as trivial and easy to overlook as a single incorrect contact form or an unlisted phone number on a crucial page can cost you business. Regular maintenance ensures that your website always meets visitors’ expectations.

Eliminate security vulnerabilities

A regularly maintained website is a more secure website. Website maintenance goes a long way in preventing malicious attacks on your website through security vulnerabilities such as outdated scripts, unprotected plugins, or missing CMS patches and security versions. Avoid your business being targeted by hackers and making headlines for the wrong reasons by regularly checking your website’s security vulnerabilities.

How Do Websites Get Hacked?

Up Before we go into detail about how to prevent your website from obtaining hacked, we should probably discuss what a hacked website looks like. While there is no set idea of what a hacked website looks like, there are patterns. And we should tell you now that if your website has been hacked, you will not doubt it, since something will certainly be very wrong. Here are some typical ways hacking presents itself:


The hacker threatens to publish your data and block access to your website unless a ransom is paid.

Gibberish Hack

You will discover many automatically created pages filled with keywords and gibberish to make them rank on Google for keywords. When people click on them, they are rerouted to a questionable website.

Keywords Disguised As A Hack

As above, but a bit more sophisticated at first glance, these pages look like the ones on your website because only the written content has been changed.

Japanese Keywords Hack

Creates random Japanese pages full of affiliate links to stores selling fake goods.

Malicious Code/Viruses

If a malicious code or a virus is infiltrated into your website, your website may stop working, or you will not be able to access it. It is also possible that all of your hardware may be impacted.

Denial Of Service (DoS)

Hackers make use of bots to overload a website with requests and crash the server it resides.


Scammers contact your customers pretending to be with your company and use your branding in hopes of obtaining personal details.


We asked Krys Lambiase, elderly product marketing manager at Endurance International Group (EIG), the parent company of web hosting giant Bluehost HostGator, to share his insights on website security with our readers and us. In this guide, you’ll find quotes and tips from Krys but first, he reveals the most significant security risks for new internet sites

Outdated Software Application

Website owners require to stay on top of updates for WordPress and other CMS plugins and anything else that needs an update. In addition to taking care of bugs or glitchessoftware application updates usually include security enhancements or patches. Hackers are constantly looking for ways to capitalize on software vulnerabilities. Today, many cyberattacks are automated. Criminals use bots to scan vulnerable websites. So whether you are not up to date on software, it’s simple for hackers to determine your website prior you can do anything about it.” Now that you know what a hacked website looks like check out these seven ways to prevent your website from becoming one

Install SSL

Setup SSL by buying a simple Secure Sockets Layer certificate is an essential first step.
  • Use anti-malware software applications to scan for and prevent malicious attacks.
  • Make your passwords unbreakable – 123456 is not enough!
  • Maintain your website up to date – using outdated software is like leaving your back door open.

Move up

One of the easiest things to protect your website, yourself, and your users are installing a Secure Sockets Layer (SSL) certificate. You may not know it, but you encounter SSL all the time when you surf the Internet. It is the reason for the “s” in “HTTPS” and the padlock in the address bar. Great to know what SSL means for Secure Sockets Layer. You set up an SSL certificate on your website that encrypts the data (such as login credentials) between your website and visitors. There are different levels of SSL – e-commerce sites that process payment data, for example, should use a more advanced version. Want to learn more? Learn more about what an SSL certificate is in our guide. SSL encrypts the information that is transferred between your website and your site visitors. Google currently warns visitors when they visit a website without SSL and even “discriminates” against these websites in its search results. SSL security is essential when accepting payments through your website, asking for credentials, or transferring files. Without it, the information is unprotected and unsafe for hackers. Krys Lambiase highlights the importance of SSL for website security – especially in online stores. “An SSL certificate is required on condition that you run an eCommerce store or collect visitor data such as emails on your website. This is where the importance of SSL becomes apparent. SSL certificates not only improve search engine optimization but also prove that all the data your visitors send to your website is transmitted over an encrypted channel, so hackers can’t view the data during transmission. You do not require to be intimate with the technical details of SSL security, so don’t worry if you don’t know how it works. The most important thing is that you know your website needs SSL and how to set it up. There are several ways to install SSL. We recommend the following three ways in particular:

Choose A High-Quality Website Builder That Includes SSL For Free

Install a simple Let’s Encrypt SSL certificate yourself. Choose a hosting provider that offers SSL for free in all packages (if you build your site with a content management system like If you desire a much higher level of security, you will have to pay for an advanced SSL certificate. These differ in price and can be purchased from hosting providers or domain registrars. Unless you run a large online store or handle large amounts of sensitive data, the accessible version of SSL is probably sufficient. For more details on how to get an SSL certificate for your website, check out our dedicated guide. In just easy steps, we’ll guide you through the entire process! Hacker attacks are the most common cause of data breaches on the Internet, accounting for 61.9% of lost data. Greater than 8 billion records have been lost due to hacker attacks.

Use Anti-Malware Software

The good news is that anti-malware software does the hard work for you, so you don’t have to worry about the technical stuff. There are quite a few different anti-malware programs available. This means that you can tailor your security to the needs of your website and your budget. The security services offered include:
  • Web scanning
  • Malware detection and removal
  • Firewall for web applications
  • Vulnerability patching
  • DDoS protection
  • PCI compliance
If you don’t know what any of this means, that’s not a problem – that’s what anti-malware software is for! SiteLock is a world leader in website security and a popular anti-malware software often included in hosting plans. A good website creator or hosting provider should take care of your website security for you.
  • Free SSL
  • Hack protection
  • Automatic backups
  • DDoS protection
These are the security basics for your website and the features you should look out for when choosing a hosting provider. Regardless of whether your provider has built-in tools or offers additional free tools will provide you with welcome extra security. Great website security begins with a good web host, as explained:Webhosting is the foundation of your website. They help you obtain online and often provide additional tools for your website to create a website with the look and feel you want. Quality website hosting providers have protocols to protect WordPress and other content management systems they host, such as automatic security patches and updates. It’s the hosting provider’s responsibility to maintain their servers and perform the necessary security monitoring.

Make Your Passwords Unbreakable

Secure Website Templates Passwords go to the top. They’re so familiar to us that we sometimes forget how important they are. It’s easy to overlook the fact that your password is often all that stands between a hacker and your personal information. Passwords are an essential step and one of the easiest things you can change to increase the security of your website. Spend just 20 minutes today strengthening your passwords, and you’ll be on your way to a more secure website. Of small businesses surveyed said their company had been affected by an attack that misused employee passwords. The typical cost of each attack was just over $380 thousand! A survey conducted by the UK’s National Cyber Security Center analyzed the most commonly used passwords of accounts that have been attacked around the world. A list of the ten most frequently hacked passwords was then compiled if you use any one of the following passwords, you should change them (and change them now)!
  • qwerty
  • Password
  • abc123
  • password1
Instead of using easy-to-guess phrases, here’s what you should do instead:
  • Combine three random, unrelated, but memorable phrases.
  • Use a randomly generated sequence of characters.
  • Don’t use recurring passwords – use a password manager to manage all passwords.
  • Make your password long.
  • Never utilize personal information in your password – that’s the first thing hackers will try!
There is a seemingly endless list of password tips, and you should combine some of these tactics to create uncrackable passwords. Once you have your new bulletproof passwords, be careful with them – don’t share them, even with friends, and change them regularly (about once a quarter).

Keep Your Website Up To Date

To the top, We are not talking about posting the latest gossip or keeping your visitors up to date on your latest product. This is about the imp of keeping your website software up to date. If you are using a website contractor, you don’t have to worry about this because most builders will handle software application updates and security issues for you. However, if you’re using a platform like WordPress, you’ll need to stay up-to-date and make updates as needed. You need to perform updates for your core WordPress software and any plugins you have installed. If you don’t, everything can become outdated and vulnerable to bugs, glitches, and, worst of all, hackers with malicious code. Fortunately is that you can automatically set these updates in your dashboard but it’s still worth keeping an eye on it and making sure everything is running smoothly. If your website is outdated, it can have dire security consequences. So it can’t hurt to keep an eye on updates.

Website Maintenance Checklist

Websites today are never truly “finished” – they need constant maintenance to perform at their best. Many different elements contribute to the performance of a website, but some of the most important ones that need to be constantly monitored to present an excellent website are:

1. keep your CMS, scripts, plugins, and other CMS add-ons up to date

Outdated security patches and software are hackers’ best friends. To maintain a secure website, you must always use the latest version of your CMS. That will ensure that the latest security patches, plugins, and scripts are installed on your website promptly and prevent your website from becoming an easy target for cyber attacks.

2. Fix broken links

One of the biggest obstacles to a positive customer experience is a broken link – especially on an entry page. Broken link finders spot dead ends on your site and help you fix them before visitors notice. Broken links disrupt the user journey and can negatively impact your SEO ranking, so it’s essential to identify them as soon as possible.

3. Eliminate links to unsafe domains

Linking to unsafe domains makes your website look untrustworthy, hurting your brand’s reputation. To ensure your visitors’ safety – and your own – you should track down unsafe domains and delete them from your website. That will prevent your visitors from being exposed to phishing, malware, or other unwanted software.

4. Improve your readability

Users read web content differently than printed content and will quickly leave your website if the content is too dense. For a visitor to engage and convert, your website must speak a language they can relate to. Readability checks can help you identify complex text to understand, reducing the risk of bounces.

5. Banish spelling errors

Typos and grammatical errors reflect poorly on your business and can cause your bounce rate to skyrocket. Spotting and correcting spelling errors will ensure that your website (and brand) always look professional and credible.

6. Make full backups of your website

It’s wise to be prepared for the worst-case scenario – losing your entire website and rebuilding it from scratch. Regular backups of code (CSS, themes, plugins, JavaScript, and other files) and content (media files, text, etc.) reduce the risk of data loss due to domain issues, cyberattacks, natural disasters, or accidental content deletion. Backing up all files can be done manually or by an automated service. For larger websites, frequent backups are essential, while smaller websites can back up their content monthly.

7. Refresh your content

Your website should always be dynamic. Outdated content reflects poorly on your business and leads to a negative user experience. Website maintenance detects outdated or irrelevant content so it can be easily replaced or refreshed with pertinent, up-to-date information that meets visitors’ expectations. In addition, search engines prefer fresh content: The more often you update your content, the better your rankings will be.

8. Check for SEO obstacles

Every page of your website should be indexable by search engines and comply with SEO guidelines. Regular website maintenance will ensure that your new and old pages align with ever-evolving organic search best practices and algorithm changes and are increasing search results.

9. Speed up your website

A fast website is a must. Most visitors abandon a website after just a few seconds of loading time. Moreover, page loading speed is essential for search engine ranking – Google directs traffic to websites that offer a fast mobile browsing experience. If your website needs to be faster, it will affect your bottom line. Meet your visitors’ expectations by ensuring your site is interactive within five seconds. Use a performance monitoring tool to monitor and track your progress toward this goal.

Website maintenance services – a detailed analysis

One of the biggest threats to websites that are poorly maintained is security. Malware on a website can cause irreparable damage, and in the worst cases, such websites can even be taken offline. However, not only is your website at risk, but a malware-infested website also poses a potential danger to visitors. A website maintenance company checks the website and suggests appropriate changes and updates. Whether it’s a simple or complex website, you must take a hard look at the complexities involved and develop website maintenance plans that are beneficial for websites. Here is a short list of tasks to include in your website maintenance services for a weekly, monthly, quarterly, or yearly cycle.

1. Website maintenance to be done weekly

A website maintenance company should ideally complete the following tasks in a week:
  • Check that all pages on your website are loading smoothly and without errors. Fix any problems that may arise.
  • Back up your website data to ensure you have saved your previous version of the website in case there are any significant issues.
  • Update the core of your website and software. Also, update plugins to take advantage of the latest features and security protocols.
  • Delete spam comments from your website’s pages and blogs. You can use spam tools for this purpose.
  • Check if all the forms on your websites are working correctly and without any problems, especially after updating the forms.
  • Check if there are links on the pages of your website that need to be fixed. If so, remove them or redirect traffic to up-to-date pages.
  • Scan the pages of your website for 404 errors. Fix these errors or redirect them.
  • Update your existing content or write blog posts to increase traffic to your site and engage your audience.

2. Monthly website maintenance

A website maintenance company should ideally cover the following tasks in a month:
  • Check the loading speed of your website pages. Look for things that are slowing them down.
  • Your website can generate tons of cached data. Removing this data can significantly improve the overall speed of your website.
  • Run a security scan on your website to locate any potential security threats. If you find anything unusual, take action immediately.
  • Analyze the previous month’s statistics on your website.
  • The more content you publish on your website, the better it is for increasing traffic.
  • Therefore, check if there are blog posts that you can update.

3. Website maintenance is to be done quarterly

A website maintenance company should do the following tasks every quarter:
  • Carefully review the structure and design of your website to see if there is anything you can improve.
  • If the site’s design and structure need too much work, consider revamping your site.
  • Test all the forms, CTAs (calls-to-action), and popups on your website. Ensure that these customer-facing elements are responsive and don’t crash during the interaction.
  • Check that you can update all graphics and images on your website.
  • Try to optimize images and videos on your website to improve loading speeds.
  • Test your website on all devices and popular browsers to see if everything displays as designed.
  • Improve your search engine optimization and check if the meta titles and descriptions are still as effective. If not, update them.
  • Take a look at your advertising and marketing campaigns. Make necessary improvements and updates.
  • Thoroughly review your workload. That will help you figure out if there are processes you can automate.
  • Check the state of your backup by restoring the previous version of your website.

4. website maintenance to be performed annually

A website maintenance company should perform the following tasks annually:
  • Update all references on your website pages to the current year.
  • Check each page of your website for grammatical problems, irrelevance, or typos. If there are problems, fix them.
  • Make sure your website’s domain name has been renewed.
  • If any website design updates are due, have them done.
  • Check the active email addresses to see if there is an excess of unnecessary data that could be deleted.
  • Please review the most popular blog articles on your site and update them with new and fresh content.

A website maintenance plan is a never-ending process

As new tools are introduced daily to make website development more convenient, more and more websites are being created. Even though creating websites with many pages has become more accessible, keeping each page in a pristine condition is still difficult. You must pay attention to regular website maintenance and updates to protect your website. As mentioned earlier, regular website maintenance is an integral part of your business that grows independently. Therefore, you must take care of your website maintenance.

Why is regular maintenance necessary for your website?

Startups with new websites usually have an excess of things to take care of and work on. With so much to do, website maintenance, an important task, should be addressed. That has several disadvantages. Here are some reasons why maintaining a healthy and active website is essential for your business.

Search Engine Optimization (SEO)

SEO services allow users to be ranked via the SERPs. The reason brands and businesses create websites in the first place is to attract more potential customers and viewers. You will lose your audience if your website is not regularly updated with fresh content. That is because Google ranks the websites with the most relevant and up-to-date content in its search results. Even worse, if your website’s content is not updated for an extended period, there is a risk that Google will remove your website from the index altogether. Therefore, it is essential to regularly update your website with fresh content, keywords, and news to strengthen your SEO and drive more visitors.

Maintaining customer attraction

Retaining customers is just as important as driving traffic to your website. If the existing audience can’t find what they’re looking for on your website, i.e., up-to-date information and news, there’s a good chance they’ll migrate to other websites to satisfy their needs. To maintain your site’s appeal, keep your site’s content free of typos and grammatical errors and update it regularly with the latest information.

Security from cyber attacks and malware

Security from malware and cyberattacks is the most important reason why regular maintenance of your website should be your priority. Web server security is fundamental because hackers always look for a way to invade privacy. If your website is vulnerable to security threats, you are putting your website at risk and putting valuable customer data at risk that could be used for unethical purposes. Especially websites built on platforms like WordPress are at a higher risk of security threats. It is essential to update WordPress plugins regularly as they are the main reason WordPress websites attract hackers. Google takes down hundreds of websites daily due to malware infections, and you certainly don’t want yours to be one of them. Therefore, you must maintain and update your website regularly to protect it from security threats.

The corporate image of your brand

Saas websites are one of the most widespread trends that allow users to get money from the audience organically. Creating websites with well-designed structures and user interfaces has become easier than ever, so people’s expectations of professional websites from professional brands have increased. If your website doesn’t offer a professional look and feel, you’re technically scaring away your potential customers. Besides, no one likes a website full of bugs, errors, and slow loading times. Customers usually look for Saas’s websites to generate revenue for the brand. On the other hand, if your website loads faster and has no errors, you will likely retain most of your potential customers and attract more audience. Therefore, regular website maintenance has a significant impact on your business image.

Keeping up with the latest design and technology trends

If you maintain your website regularly, you’ll likely be an early adopter of the latest technology trends for your website. These trends can help the backend of your website run more smoothly. If you update it regularly, you can also take advantage of the latest features available with the updates. On the other hand, optimize the design of your website to make it look sleek. The better designed your website is, the more likely you are to convince your audience that you are the first choice.

Your peace of mind

Website maintenance can make the difference between success and failure for your business. A website that needs to catch up on maintenance can severely damage your brand reputation or, even worse, cost you a lot of money to get it back up to snuff. In contrast, an up-to-date, well-functioning website without bugs and errors can be valuable. It will compensate you with a higher ROI and peace of mind.

Advantages of outsourcing website maintenance services

Now that you know how much it would cost to maintain a website, you should do it yourself. Even though you can handle these tasks yourself, the process is time-consuming and requires professional expertise. Here are some benefits of outsourcing your website maintenance services.
  1. As mentioned earlier, website maintenance requires professional expertise. Hiring an agency means that qualified professionals will be working on your websites.
  2. Since the professionals will be responsible for the maintenance of your website, you will be able to use your time for your business.
  3. The maintenance package you choose will be based on the needs of your website. You only pay for the services you utilize, which makes this option very cost-effective.

How to determine if you should buy maintenance packages for your website

To determine if you require a website maintenance package, focus on the following critical elements.
  • Complexity or size of the website
  • The goal of the website
  • Amount of customized content
  • Scalability and growth potential of the business
  • The expertise of business owners in website maintenance
  • Relevance to the competition
  • The time you can spend on maintenance
Your website is an online partner for your business. Therefore, it should help you succeed in your industry. You should invest time and effort in maintaining the website. If you need the expertise, consider hiring an agency to maintain and update your website. Contact if you need a new website or want to upgrade your present one. Aside from website design and construction, we can also assist you with custom web development services, and even more.
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WordPress Website Maintenance Checklist: 22+ Must Do Task In 2023

Are you up to date with your WordPress maintenance?

If the answer is no, don’t worry. We’ve created this guide to simplify the WordPress maintenance checklist process with 20 easy-to-follow tasks.

There are three ways to maintain a WordPress website – with a plugin, by hiring a maintenance service, or manually.

We’ve simplified all three ways to ensure you can easily maintain your website without worrying about it.

What is WordPress maintenance?

How to Offer Your Clients an Excellent Website Maintenance Plan or Retainer

WordPress maintenance is a procedure that requires you to complete several tasks that will help you optimize your website, keep it secure, and keep it running like a well-oiled machine. The WordPress maintenance checklist includes tasks like deleting outdated plugins, fixing broken links, updating WordPress, and much more.

A checklist for maintaining a WordPress website

The Complete Website Maintenance Checklist - DreamHost

There are several ways you can maintain a WordPress website. Some require you to be much more hands-on than others, but each has its benefits. We’ve listed these methods in order of effectiveness and convenience so you can choose the best option according to your needs.

A. Use a maintenance plugin

Using a maintenance plugin like WP Remote is the best choice to ensure that your website is functioning correctly without handing over the reins to a stranger. A maintenance plugin allows you to monitor everything from security to backups and updates from a single dashboard.

WP Remote gives you complete control over the maintenance of your WordPress website by simplifying complex tasks in minutes that can take hours to complete manually. With WP Remote, you can manage multiple websites from a single dashboard, saving you time and effort that you can use to grow your business.

What you can expect with WP Remote:

  • Scheduled automatic backups
  • Secure updates via staging sites
  • Thorough on-demand malware scanning
  • Accurate malware detection
  • Flawless cleanups
  • Does not impact server performance
  • Automated scans
  • Real-time alerts
  • Uptime monitoring
  • Retrievable reports
  • Activity log

B. Hire a maintenance service

Maintenance services like Maintain or WP Buffs will take care of WordPress maintenance for you. They maintain your website and make sure thing is running smoothly.

However, not all maintenance services are dependable, and the good ones can be expensive. Moreover, we can’t guarantee the effectiveness of these services, as it varies from provider to provider. We suggest that you only hire maintenance services that you trust.

C. WordPress maintenance checklist: manually maintain your website in 20 easy steps

Website Maintenance Checklist 2022 [Tasks+Cost+Importance]

The third and final option to maintain your WordPress website is manual maintenance. Manual WordPress maintenance tasks can be tiresome, there are many aspects to keep track of, and they can quickly take up a large chunk of your work time if you don’t have a devoted person to take care of your website maintenance, especially for more significant sites.

However, if you want to maintain your WordPress site manually, we’ve put together a WordPress maintenance checklist for you to refer to keep on top of your site’s maintenance.

1. Prioritize the security of your WordPress website

The first and most crucial task in WordPress maintenance is to create a plan for your website security and execute it. The security of your WordPress website should be your top priority. The security of your WordPress website should be your top priority because even the slightest hint of malware can cause you to lose customers, blocklist your website, or even lose data. The consequences are far too significant to risk the security of your website. 

The best way to protect your WordPress website is to use a security plugin like MalCare. With MalCare, you can schedule daily scans of your website and get notified when it detects suspicious activity. Even if malware is detected, you’ll be able to clean it up within minutes, with a single click on MalCare. Doing this will always be in control of your website’s security.

MalCare also provides firewall protection that stops all incoming attacks, such as brute force attacks and XSS attacks, which can harm your website, visitors, and the entire business.

2. Secure your website regularly

If your website is essential to your business by any means, backups are an absolute necessity. But if your website gets hacked and all data is lost, or your web host suspends your account and deletes your website data, backups are the best solution if you don’t want to start from scratch. Often, website owners underestimate the need for backups because they seem unnecessary until they are needed.

With a good backup, you can get your website back and run in minutes, reduce downtime, and minimize losses.

There are several methods to create backups of your WordPress site, such as using a backup plugin, using your web host’s backups, or backing up your site manually. Although all these options are possible, the only reliable option is using a backup plugin like Blogvault.

Backing up your website can be tedious and prone to human error. The web host’s backups are not always reliable; if your web server gets hacked, your backups will also be affected. BlogVault automates this process by creating automatic daily backups for your website and storing them on an external server. This way, even if your website’s server is corrupted, your backups are safe, and the storage does not affect your website’s performance.

3. Optimize the performance of your WordPress website

One of the main reasons why visitors leave a website is because it loads too slowly. Thanks to the many tools and plugins available for WordPress websites, you can optimize your website to improve its performance. These include removing junk data, optimizing images, and more. You can use a website optimization plugin like Jetpack or WP Rocket to improve your website’s performance.

4. Update the WordPress version

Probably the most critical task in WordPress maintenance is updating your WordPress version. WordPress version upgrades are released regularly, about twice a month, and must be installed as soon as possible. They usually include patches, bug fixes, enhanced features, and other improvements. But they also close newly discovered security holes, which makes them an indispensable part of your maintenance routine.

WordPress automatically installs minor updates to your site, but you can disable this feature. Significant updates require your approval, but often management delays updating WordPress versions because significant changes can cause incompatibility issues with existing themes and plugins and potentially break the site.

You can utilize a plugin like BlogVault to create a test site and test any significant updates. You can merge this with your live site to ensure these updates are safe.

5. Update WordPress themes and plugins

Similar to your WordPress core, your website’s themes and plugins need to be updated regularly. Ideally, you must update them as soon as an update is released. Theme and plugin developers often fix discovered vulnerabilities by releasing patches in the form of updates. Therefore, you require to update your website regularly. However, it is not always possible to keep track of updated schedules.

If you use BlogVault, you can monitor the updates from your dashboard and update your themes and plugins instantly and effortlessly. Can also test necessary plugins or theme updates via staging sites.

6. Detect and delete spam

Spam is a real problem, especially for high-traction websites. If you permit comments on your site, you may have noticed that many of them are spam. Some are just random posts promoting something, but there are also those with links that can be harmful and trick your visitors into giving away their information.

Spam comments make it challenging for genuine visitors to get in touch with you, and the potential security risks posed to your website by malware. It would be best if you got rid of all this spam. The easiest method to do that is with an anti-spam plugin like Akismet.

7. Repair broken links

Broken links on your WordPress website may seem small, but if your links are broken, it can hinder Googlebot and other search engines from crawling and indexing your web pages. That means your website will not appear in search engines despite all the SEO measures and content you spend a lot of time on.

To avoid this, you need to check your website for broken links from time to time. You can use a website audit tool to crawl your website and check for any problems. That will give you a list of broken links that you can update.

8. Check downloads and social media links

If you offer downloads on your website or provide links to social media, you need to check if these links are regularly working. Sometimes, the links and downloads are broken due to errors or inefficient code. It can significantly affect the user experience of your visitors and make them doubt the credibility of your business.

Visit your website in an incognito window and ensure all links lead to the correct web page and that all downloads are available without any problems.

9. Check the SEO of your website

The search engine optimization of your website is an essential factor in how your potential customers find your website. Therefore, it is crucial to optimize it for search engines. That is not just about optimizing new content and forgetting about it. You must also review your old content and pay attention to meta descriptions, tags, and titles. Review all your SEO practices quarterly to ensure your process is in line with new Google updates.

10. Check device and browser compatibility

We’ve already discussed why website performance is essential. An ordinary visitor is only willing to wait 3 seconds for your website to load and impress them. However, your website may work great on a desktop browser, not a mobile device. Similarly, websites can perform differently on different browsers.

Therefore, it is essential to regularly test your website’s performance on different devices and browsers to ensure that the user experience on your website is consistent for all visitors. With plugins like LambdaTest, you can quickly check your website’s device and browser compatibility.

11. Check user accounts

The user accounts on your WordPress website are just as vulnerable as the administrator account. Hackers can access your website through any user account by simply elevating the permissions and gaining access to your website. Therefore, a big part of maintaining your WordPress site is keeping an eye on all user accounts and ensuring they are secure. You can do this by following the actions below:

  • Enforcing a strict password policy for all accounts.
  • Applying the principle of most negligible benefit when assigning user roles
  • Regularly deleting old and inactive user accounts
  • Enforce frequent password updates

12. Examine UX as a whole

We’ve already discussed the need for a robust user experience, but you must look at it holistically. What does a customer see when he visits your website for the first time? Where do you want them to go when they visit a particular page? What do you want them to think about your brand? Once you answer these queries, your website’s UX will be much more polished.

Make sure the navigation on your website works smoothly. There are no broken links, forms, or opt-ins, and visitors can easily find what they’re looking for. It will assist you in increasing conversion rates and improve your brand image tremendously.

13. Check website passwords

Website passwords are the second most common reason for WordPress security breaches. Weak or overused passwords are common, and hackers often exploit this. Brute force attacks aim to guess password combinations using bots to gain access to your website. To maintain a secure website, you need to follow some password practices:

  • Use upper and lowercase letters, numbers, symbols, and punctuation marks in your passwords.
  • Use long passwords
  • Utilize a password manager to develop and store passwords.
  • Update your password frequently
  • Do not repeat passwords for different accounts.

14. Update website information

As your business grows, some changes matter to your customers. These changes are officially recorded, but your visitors only learn about them through your website. Updating information on your website, such as the “About Us” page, contact information, and significant changes in products and services is essential to keep in touch with your customers.

15. Delete inactive themes and plugins

Many people download additional themes or plugins they use once or twice and then forget about these extensions on their WordPress website. Inactive themes and plugins may seem harmless, but since you’re not using these extensions, likely, you’re not updating them either. So if there are any security vulnerabilities, won’t patch them. Hackers often exploit vulnerabilities in inactive themes and plugins to access your website.

The best method to eliminate these vulnerabilities is to delete all extensions you don’t use.

16. Review Google Analytics and Google Search Console

Your website data is a treasure trove of insights, and reviewing it can help you take better care of your website. Especially with security in mind, you need to regularly review your website statistics in Google Analytics and Google Search Console.

Based on your Google Analytics account, you can see if there is a sharp increase in the number of visitors to your accounts, and if they are coming from a particular region for no factor, this could be a sign of an attack. Also, you can use your Analytics data to see what type of content your visitors are engaging with, thus improving your offering.

Google Search Console also offers similar insights. Most notably, the Security Issues tab in Search Console alerts you when Google has detected malware on your site, allowing you to take care of it before your site is delisted. You can also check the keywords your audience is interested in and use them to make your content more relatable and discoverable.

17. Delete database junk

Your WordPress database is where all your web content is stored. Each post, image, and comment on your website is saved in the database. Over time, this content can buildup up the tables and slow down your website. Therefore, it is essential to delete the database junk periodically. You can do this manually, however, if your website has a lot of content, it will be difficult to manually determine which content is necessary and which needs to be deleted.

You can simplify this process using a plugin like WP Optimizer, which automatically optimizes your database tables and regularly deletes trash to improve your website’s performance.

18. Check your web host’s statistics, plans, and domains

Your web host has all the server information about your WordPress website. It is recommended to check this information regularly to ensure no problems. You should first check whether your server load has been regular. A surge in server load without a sustained increase in traffic could signify a brute-force attack. Besides, this will tell you if your web hosting plan is suitable for your website.

The administrator often loses track of the renewals and blocks his website. It is best to pay for long-term usage upfront and review your hosting plan and domains annually. Also, inspect if your hosting plan and domains are paid.

19. Clean up temporary media files

Media files enhance the user experience. Whether an image on a landing page, a video, or audio, media files take up a lot of space and affect website performance. But you can’t just do away with them. The best method to deal with media files is to optimize them before uploading and delete any temporary media files you no longer need. Plugins like WP media cleaner can be beneficial in cleaning up large websites.

20. Run through your website with check-up plugins

Check-up plugins put your website through a series of checks to let you know how your website is doing. It’s just like going for a medical check-up once a year. Most people shy away from it, but it’s best to be aware of any issues. Utilize a check-up plugin like Health Check & Troubleshooting.

Get a quick report on your site’s security, performance, and overall health. However, using a maintenance plugin like WP Remote will constantly monitor your site by default.

Why is WordPress maintenance necessary?

Like any system, your WordPress website has advantages from regular maintenance. In day-to-day operations, WordPress websites suffer from issues like malware, bloated data, unused plugins and themes, spam, and broken links. Therefore, you should perform regular WordPress maintenance tasks and fix all these minor issues before they grow into a series of consequences, such as

  • Hacked website
  • Data loss
  • Loss of income
  • Legal problems
  • Loss of visitors
  • Declining SEO

How often you must perform WordPress maintenance tasks

Different WordPress maintenance tasks need to be performed at different intervals. Some tasks like scanning your site or creating backups need to be done daily, while you can do tasks like checking your hosting plans and domains annually.

Final considerations

WordPress maintenance is an often overlooked aspect of running a website. However, if you want your website to be an asset that brings you customers and revenue, you need to ensure it is functioning optimally. Although it may seem tedious at times, you can easily do WordPress maintenance tasks and checklists with the help of plugins, which will help you free yourself from tedious tasks and focus on growing your business.

At My Web Maintenance, We’re passionate about WordPress website design, hosting, and maintenance. We offer website design, web hosting, and maintenance solutions for your business to help grow your online presence.

Grab Your Free Professional Website Security and Performance Optimisation Audit for Your Website Now!

Examining the Importance of Monitoring Website Traffic

There are over 1.3 billion websites worldwide, and everyone is looking for visitors.

So the competition is fierce, and that’s one of the reasons marketers and businesses invest in SEO, PPC, and social media campaigns to drive website traffic. However, you won’t see any progress or marketing ROI if you don’t track your traffic volume.

Free tools, such as Google Analytics (GA), provide a wealth of information about your website visitors and their actions. This post is about why tracking your traffic is so important.


You can only know your traffic data and analytics through website monitoring. You can obtain a report on your traffic sources, keyword volume, number of pages viewed, and countries with the highest traffic. This data is crucial for decision-making regarding SEO campaigns and customer experience.

Most importantly, you can determine your conversion rate and understand your customers’ journey to optimize essential things. This way, it’s much easier to identify your visitors’ problems that prevent them from taking the actions you want them to take.

Solid marketing today is based on actionable data and consumer preferences. Google Analytics gives you the data you need to analyze your website’s performance and usage, increase traffic, and improve the visitor experience.


Your website traffic helps you understand what visitors are doing on your website, what they are looking for, and what drove them to convert.

You can improve your services and products when you regularly know what visitors are searching for. You can create purchaser profiles for your potential customers with your customer data. You can define your perfect persona by age, location, salary, and interests.

With GA, you can determine where most of your visitors come from. Location demographics will provide you with a list of countries with more visitors. This way, you know who and where to target to ensure consistent website traffic.


Tracking your traffic also helps you identify potential website errors, such as replicate URLs, duplicate tags, web spam, and broken URLs. These are a few issues that affect your traffic and website performance on various browsers and devices.

If you observe a sudden drop in traffic, there is a possible reason. Besides search engine updates, it may be website hosting issues, 404 errors, or slow website speed. Fixing these issues can potentially lead to an increase in web traffic.

Google Analytics also sends notifications to your dashboard when there is an issue with your account setup and website accessibility. These can be redundant hostnames where your website receives data from different hosts. You will also be notified if your conversion rates drop.


With an analytics tool that monitors your site’s traffic, it’s easier to monitor the performance of your pages. You want to find out which pages are ranking well, which can be improved, and which are not ranking at all.

If you know the content that keeps visitors on your site for a long time, you’ll also know what kind of information visitors want. This way, you can create content that quickly engages visitors. Also, you can add internal links to these posts to promote other pages and posts on your site.

Information about pages that perform the worst is also essential to make changes and improvements. They provide insight into how visitors arrive and depart from these pages. You can also identify the possible reasons for the high bounce rates on the worst-performing pages.

One reason may be that the content doesn’t offer what visitors want. It can also be because your web content is technical and complex for most visitors to understand. Conducting a content analysis will assist you in identifying problems and taking the right actions.


If you run an e-commerce website, you have every reason to track your website traffic, especially if your buying cart abandonment rate is high. With the Goal Funnel in GA, you can set up a goal if you have a multi-step checkout process.

This way, you can determine the points at which your visitors abandon the checkout process. For example, if you notice many visitors abandoning the checkout page, you need to determine why. It may be the total cost of the order, payment options, shipping costs, or an unfriendly design.

When you find out the reason, you can more easily optimize your payment process by eliminating the unpleasant points for your visitors. Review the information you ask for during checkout to see if it triggers purchase anxiety. You also need to eliminate any unnecessary steps.


Your content strategy and campaigns need to consider when your website is most visited. With GA, you can break down your traffic by day of the week and time of day to get a more accurate look at traffic during peak hours.

That will help you determine when you should release new content or expand your campaigns to get the most visitors. Knowing this information is key to your marketing success, publishing content that can be shared, and improving your conversation rates.

3 Tools You Should Use to Track Your Website Traffic

You need to know where your visitors are coming from, what they’re interested in, and what their browsing habits are. That way, you can target and effectively adjust your website content, SEO, marketing, and advertising strategies as your business grows. 


Google Analytics is the king of all site monitoring tools – a free web analytics tool offered by Google that assists you in analyzing your website traffic. Evaluating your advertising strategies, optimizing SEO, digital marketing, etc., is essential.

Knowing how many individuals visit your website by age or location, where they come from, and what pages they visit is very helpful in figuring out who your primary target audience is on the internet.

Google Analytics is placed on your website with a tracking code that needs to be entered under the “Website Settings/Third Party Vendors” tab in Showit and an embedded code that needs to be placed in your custom head HTML section.


This feature is good. Heatmap shows you exactly where visitors are clicking and how often. While Google Analytics shows you which pages are visited, Heatmap shows which parts of the page are clicked.


Google Search Console shows me what people search for when they type something into Google. It is an excellent tool for search engine optimization – it shows you what people are searching for and how they phrase their search queries. Focusing on these keywords when writing your website copy, naming your images, and writing meta titles and descriptions would be best.

Google Analytics and Google Search Console send monthly updates via email, and Heatmap constantly runs in the background of your site (you can turn the results on and off if you don’t want to see them as often). Use all three applications to track traffic to website, and also recommend them to all clients!

As long as you have a website, tracking and monitoring your traffic is essential to see how visitors engage with your content.

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Website maintenance: everything you need to know to keep your site running smoothly

There is mostly a big sigh of relief once the website is completed and uploaded, but wait, do you think it is done forever? NO, just like you need to periodically maintain your car, body (including your skin), house, and website. Many people think that maintaining a website is mainly about fixing the bugs that appear after launching it, but actually, it encompasses a lot more than that. Updating the website’s visuals, integrating with new systems, and uploading fresh content are all part of maintaining the website. A website is the first impression of your business, and this needs to be in line with the constantly evolving environment around you to not fall behind in the competition.

We’ll discuss website maintenance, why web design firms and agencies need to offer it, what’s included in the list of website maintenance services, and how much it costs to maintain a website.

Let’s get started!

What is website maintenance?

Keep updating your website to remain secure, reliable, and fresh. Website maintenance is simply regularly monitoring your website for faults and ensuring that everything is fully updated and responsive. It helps improve your SEO and Google rankings which encourages traffic growth.

Website Maintenance Service / website care and support

You need to keep your website updated. Whether you’re a big company, an individual, or even a small business, you need to update your website. It allows you to interact and communicate online with targeted visitors on your site while avoiding serious issues like spamming.

  • Examine whether your website’s pages load rapidly and without any problems.
  • Create a backup of your website’s data to verify that it is safe.
  • Make sure your site’s software and plugins are up-to-date.
  • Examine all the forms to make sure they’re working correctly.
  • Delete spam comments from your website’s posts or pages.
  • Make sure there aren’t any broken links on the pages.
  • Investigate your website for 404 errors and resolve them.
  • Keep your blog updated to keep your audience interested and returning.
  • Maintain control over their web hosts and ensure that everything is running efficiently.

And this is only the weekly evaluation. Every month, maintenance involves:

  • Reviewing your website’s speed.
  • Conducting security checks and assessments.
  • Updating blogs that need to be revised.
  • Revising any content that needs to be updated.

You should also consider upgrading the appearance and functionality of your website.

Automating as many processes as possible is essential for maintaining a website. It involves reviewing your website’s backups and testing them on various browsers to ensure they run smoothly.

What is included in the Website Maintenance Services List?

We’ve already explained why website maintenance matters. Let’s look at the essential services part of the Website Maintenance Services List.

Here is the list you need to keep an eye on regarding website maintenance.

1. Scan for Vulnerabilities

Website security should be the primary reason why websites need to be maintained. Regularly scanning your website ensures that it isn’t hacked or taken over. Check for the spam messages that may have passed through your filters.

2. Repairs and Fixes

Check both internal and external links. A link checker can be run to look for broken links that frustrate the users and reduce the search engine rankings.

3. Browser Compatibility Testing

Ensure that all aspects of your site work well in the most commonly used browsers. You need to ensure your website works well for everyone.

4. Software Update

The critical software your site relies on should be updated. For example, CMSs, themes, and plugin systems. Also, upgrade non-critical software if they are worth applying.

5. Website Backups

Database backups would be automatically performed weekly and restored at least once a month.

6. Site Speed

This is a significant point to check. Use Yahoo’s YSlow or Google Pagespeed Insights to identify the issues slowing your site’s speed.

7. Search Engine Optimization (SEO)

With SEO, you identify the issues that affect your site’s ranking so that you can fix them.

8. Analytics

Check the crucial metrics of your website and the trends in those metrics using the Google Analytics dashboard.

9. Functionality

Ensure that you check all the essential functions, including filling out forms, contacting people, and checking out.

10. Website Content

Updating content on websites makes them fresh and up to date for users and search engines alike. So, regularly review your content, fix any mistakes, and upload the updated information with targeted words in an improved style.

Well, these are the basics of website maintenance services. Businesses may go deeper into their websites based on their websites, but they shouldn’t ignore them. It’s essential to nurture and maintain your website if you want to succeed online. Maintenance ensures the web page’s performance is at its peak. It removes errors, secures the web page against attacks, and delivers the best user experience to the customers.

Why is website maintenance necessary?

Potential customers are most often searching for relevant information, quality content, and expert advice at the same time. This is when website maintenance becomes crucial. Regular content revisions will keep your website engaging and maintain a high search engine ranking.

There are numerous other reasons to keep your website updated regularly, including:

Enhances User Satisfaction

View your website from the perspective of a visitor. If the loading speed is slow and there is broken content everywhere, you will get annoyed. However, you will be pleased if the website is well-maintained, with good web design and necessary details. Your top priority is to provide an excellent user experience. Visitors will be impressed with a well-designed website, encouraging their use of your products and services. If you suggest your brand to family members and friends, they become your brand promoters.

Improves Your SEO

Google prefers websites that are well optimized and provide the best value for their visitors. If your website’s redirection pages aren’t working, your company’S search engine ranking will suffer. If Google finds any issues on your website, you may be deindexed. Your website’s primary purpose is to attract visitors, so updating your site with relevant content, news, keywords, etc., can help keep you current.

Boosts Protection

Security is the most important thing when it comes to websites. Regularly updating your website with new features and security patches is essential for keeping your site safe and secure. Hackers may be interested in websites that haven’t been updated for a long time. If you fail to address security issues for a prolonged period, you may face downtime or even total business failure.

What does website maintenance cost?

Keeping your site consistent and working requires regular maintenance. There are many factors to consider when choosing a hosting web service, including website design, market­ing tactics, frequent software updates, and domain and storage costs.

Moreover, the platform and functionalities you select when creating a website impact its ongoing costs. The costs of using a website builder versus a content management system will be considerably different.

All domain name renewal fees, web hosting plan rates, and SSL license charges are included in website maintenance costs since they’re required to keep your website online. Next, there are the costs of email accounts, specialized tech­nical support, and eCommerce serv­ices, which vary depending on the kind of website you’re building.

Other costs such as web hosting, plugins, and search optimization (SEO) help improve the site’s operation and increase traffic. The amount of money spent on each category depends on the needs of your website, so you need to determine how much money you want to spend on each category. We’ll look at nine essential website maintenance costs to help you plan your website budget.

Before choosing a web maintenance plan:

  1. Make a list of your needs.
  2. Compare different service providers’ offers.
  3. Look at the estimated website maintenance costs for different types of websites.

The following are the critical website maintenance costs:

  • $10-$20 per year for a domain name.
  • SSL certificates are available for $0-$50 per month.
  • Web hosting services range from $2.75 to $15.00 per month.
  • Email hosting costs between $1 and $5 per month.
  • $0-$1,000 per month for technical support.
  • $0-$800/month for search engine optimization.
  • Updates to the content – $0 – $3,000 in total.
  • $0-$200/month for general updates.

You’re all prepared to keep up the excellent job with all these steps in mind!

Now that you know the average website maintenance cost, you can create an appropriate budget for website maintenance. The output is a list of sentences with paraphrasing. You should keep in mind that your costs may vary depending on the type of site that you’re running: an eCommerce site accepting payments on-site will require more SSL security, for example, than a personal blog. You may be able to get most of the services you need for free if you use a website builder. However, some basic fees will be included with your plan.

Website maintenance checklist:

Following an effective maintenance plan guarantees that your site continues serving as one of your most valuable marketing tools. We’ve created a checklist of actions to keep your website up to date and running smoothly for your visitors.

 Here’s a comprehensive list of website upkeep tasks to keep in mind:

1. Website Maintenance Checklist every week
  • Verify for 404 errors and, if any exist, correct them.
  • To enhance SEO traffic, publish one or more blogs.
  • Check to see that all of the forms are functioning correctly.
  • Create a blog article to promote in your community.
  • Look for any broken links.
  • Plugins and software that are vital to the system should be updated.
2. Website Maintenance Checklist every month
  • Perform a security audit.
  • Check loading speed and resolve any errors as soon as possible.
  • Analyze the most important statistics.
  • Ensure that your website is visible in local searches.
  • Make changes to the material to make it more relevant.
  • Analyze the most and most negligible prevalent content on the website.
3. Website Maintenance Checklist quarterly
  • Look for any areas where you can improve the content.
  • Graphics and images should be updated.
  • Meta descriptions and titles should be updated.
  • Keep track of your website’s backups.
  • Check if popups, forms, and other features are functioning correctly.
  • Examine your website on the most widely used browsers and devices.
  • Examine the uptime logs – if it’s less than 99.9%, take action.
  • Check to see if your site is mobile-friendly.
4. Website Maintenance Checklist every year
  • Consider updating your website’s design.
  • Revise the copyright information in the footer as well as any references.
  • Domain names should be renewed.
  • Examine the content for accuracy.
  • Your best-performing blogs should be updated.

Wrap Up

The web is constantly changing, and so are the standards used by social media platforms, web browsers, and other websites. You might have heard, for example, that SSL is becoming a requirement for websites and that not having it could harm how people perceive and find your website. SSL is a great security measure for your website. Still, it’s not easy to install, and the work can usually be compensated under a regular monthly maintenance contract if appropriately managed.

A great way to supplement your monthly revenue is to offer a website maintenance service. It will not only improve your sales but will also keep your current customers engaged. Eventually, this will aid in your growth. It may require some initial investment, but you’ll be successful before you know it as long as you’ve got the larger picture in mind.

We hope that this article has helped you see how important it is to include website maintenance services as part of your website design process and to keep your website healthy in the long run.

Contact if you need a new website or want to upgrade your present one. Aside from website design and construction, we can also assist you with custom web development services, and even more.

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